Introducing design thinking

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Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.

Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.

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Introducing design thinking

  1. 1. introducing... design thinking Zaana Howard | Associate Lecturer | Information Systems School QUT | 8 March 2013
  2. 2. two things:What is design thinking?The design thinking process
  3. 3. what is design thinking?
  4. 4. design is changing... Designer chairs, “Eames Duo 2” by moguphotos http://www.flickr.com/photos/bygenejackson/3112409205/
  5. 5. design is evolving... h"p://designtaxi.com/ar4cle.php?ar4cle_id=415    
  6. 6. to designthinking… Timeline detail by Garrettc http://www.flickr.com/photos/garrettc/2575214144/
  7. 7. design thinking starts with... We are Snook http://web.fumsi.com/go/article/use/64147
  8. 8. design thinking is a human centred & collaborativeapproach to problem solving that is creative, iterative & practical. (Brown, 2008)
  9. 9. design thinking integrates... business (viability) people technology (desirability) (feasibility) Adapted  from  Brown  (2008).    
  10. 10. Is a balance of thinking... From  Mar4n  (2009)  
  11. 11. a note on language:user centred design;human centred design;user experience;design thinking (+ more...)often interchanged, all related buteach has its own distinct definition,history and foundations
  12. 12. the design thinking process
  13. 13. design thinking comprises mindsets & modes
  14. 14. design thinking mindsets empathy show don’t tell experiment h"p://dschool.stanford.edu/wp-­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf   14  
  15. 15. design thinking mindsetsmindfulness action oriented collaboration h"p://dschool.stanford.edu/wp-­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf   15  
  16. 16. design thinking modes Hassno Platner Institute of Design design thinking modes
  17. 17. design thinking modesEmpathy: when you feel what the other person is feeling andcan mirror their expression, their opinions, andtheir hopes.Why? to discover people’s explicit and implicit needs sothat you can meet them through your designsolutions. Hassno Platner Institute of Design design thinking modes
  18. 18. exampleunderstanding how theelderly with arthritis takemedication 85 years by jaded one http://www.flickr.com/photos/druggedmoon/18505313/
  19. 19. design thinking modesDefine: Defining the problem using a unique, concisereframing of the problem that is grounded in userneeds & insightsWhy?expose new opportunities by looking at thingsdifferently; guide innovation efforts; make surewe’ve identified something worth working on Hassno Platner Institute of Design design thinking modes
  20. 20. design thinking modesIdeate: generating many possible solutions to aproblem Why?generate maximum innovation potential in a shortamount of time; incorporate different perspectives;build excitement Hassno Platner Institute of Design design thinking modes
  21. 21. exampledesign thinking for better healthcare derived fromexperience from hotel and airline industries http://www.psfk.com/2010/02/does-healthcare-need-a-shot-of-design-thinking.html http://www.priestmangoode.com/content/uploads/The-Health-Manifesto.pdf
  22. 22. design thinking modesPrototype: is creating a concrete embodiment of a conceptwhich becomes a way to test your hypotheses getyou closer to your final solution Why?to gain empathy; to explore; to test; to inspire Hassno Platner Institute of Design design thinking modes
  23. 23. prototypingfail early fail often cost of failure vs. project time
  24. 24. design thinking modesTest:test your concept with users using yourprototypes/Why?To understand how users understand and usethe concept. It is a way of continuing to gainempathy for your users and evaluate your solution. Hassno Platner Institute of Design design thinking modes
  25. 25. exampleMayo Clinic exam room redesign Watch a video about the exam room rediesign: http://www.youtube.com/watch?v=h8eftsNB9xs
  26. 26. non linear process
  27. 27. non linear process example Brown  (2008)  
  28. 28. modes of thinking flare focus Hassno Platner Institute of Design, Stanford University
  29. 29. how design feels Daniel Newman, Central Office of Design
  30. 30. key is collaboration:most problems are too complex forone person.multiple perspectives, skills,disciplines, experiences andknowledge is key.
  31. 31. top three takeaways:•  design thinking is an approach to problem solving & innovation•  5 modes of design thinking guide the design process•  people first! Zaana Howard | QUT @zaana | zaanahoward@gmail.com | zaanahoward.com

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