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introducing... design thinking Zaana Howard | Associate Lecturer | Information Systems School QUT | 8 March 2013

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two things:What is design thinking?The design thinking process

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what is design thinking?

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design is changing... Designer chairs, “Eames Duo 2” by moguphotos http://www.flickr.com/photos/bygenejackson/3112409205/

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design is evolving... h"p://designtaxi.com/ar4cle.php?ar4cle_id=415

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to designthinking… Timeline detail by Garrettc http://www.flickr.com/photos/garrettc/2575214144/

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design thinking starts with... We are Snook http://web.fumsi.com/go/article/use/64147

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design thinking is a human centred & collaborativeapproach to problem solving that is creative, iterative & practical. (Brown, 2008)

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design thinking integrates... business (viability) people technology (desirability) (feasibility) Adapted from Brown (2008).

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Is a balance of thinking... From Mar4n (2009)

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a note on language:user centred design;human centred design;user experience;design thinking (+ more...)often interchanged, all related buteach has its own distinct definition,history and foundations

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the design thinking process

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design thinking comprises mindsets & modes

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design thinking mindsets empathy show don’t tell experiment h"p://dschool.stanford.edu/wp-­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf 14

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design thinking mindsetsmindfulness action oriented collaboration h"p://dschool.stanford.edu/wp-­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf 15

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design thinking modes Hassno Platner Institute of Design design thinking modes

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design thinking modesEmpathy: when you feel what the other person is feeling andcan mirror their expression, their opinions, andtheir hopes.Why? to discover people’s explicit and implicit needs sothat you can meet them through your designsolutions. Hassno Platner Institute of Design design thinking modes

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exampleunderstanding how theelderly with arthritis takemedication 85 years by jaded one http://www.flickr.com/photos/druggedmoon/18505313/

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design thinking modesDefine: Defining the problem using a unique, concisereframing of the problem that is grounded in userneeds & insightsWhy?expose new opportunities by looking at thingsdifferently; guide innovation efforts; make surewe’ve identified something worth working on Hassno Platner Institute of Design design thinking modes

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design thinking modesIdeate: generating many possible solutions to aproblem Why?generate maximum innovation potential in a shortamount of time; incorporate different perspectives;build excitement Hassno Platner Institute of Design design thinking modes

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exampledesign thinking for better healthcare derived fromexperience from hotel and airline industries http://www.psfk.com/2010/02/does-healthcare-need-a-shot-of-design-thinking.html http://www.priestmangoode.com/content/uploads/The-Health-Manifesto.pdf

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design thinking modesPrototype: is creating a concrete embodiment of a conceptwhich becomes a way to test your hypotheses getyou closer to your final solution Why?to gain empathy; to explore; to test; to inspire Hassno Platner Institute of Design design thinking modes

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prototypingfail early fail often cost of failure vs. project time

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design thinking modesTest:test your concept with users using yourprototypes/Why?To understand how users understand and usethe concept. It is a way of continuing to gainempathy for your users and evaluate your solution. Hassno Platner Institute of Design design thinking modes

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exampleMayo Clinic exam room redesign Watch a video about the exam room rediesign: http://www.youtube.com/watch?v=h8eftsNB9xs

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non linear process

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non linear process example Brown (2008)

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modes of thinking flare focus Hassno Platner Institute of Design, Stanford University

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how design feels Daniel Newman, Central Office of Design

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key is collaboration:most problems are too complex forone person.multiple perspectives, skills,disciplines, experiences andknowledge is key.

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top three takeaways:• design thinking is an approach to problem solving & innovation• 5 modes of design thinking guide the design process• people first! Zaana Howard | QUT @zaana | zaanahoward@gmail.com | zaanahoward.com