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Introducing design thinking

  1. introducing... design thinking Zaana Howard | Associate Lecturer | Information Systems School QUT | 8 March 2013
  2. two things: What is design thinking? The design thinking process
  3. what is design thinking?
  4. design is changing... Designer chairs, “Eames Duo 2” by moguphotos
  5. design is evolving... h"p://    
  6. to design thinking… Timeline detail by Garrettc
  7. design thinking starts with... We are Snook
  8. design thinking is a human centred & collaborative approach to problem solving that is creative, iterative & practical. (Brown, 2008)
  9. design thinking integrates... business (viability) people technology (desirability) (feasibility) Adapted  from  Brown  (2008).    
  10. Is a balance of thinking... From  Mar4n  (2009)  
  11. a note on language: user centred design; human centred design; user experience; design thinking (+ more...) often interchanged, all related but each has its own distinct definition, history and foundations
  12. the design thinking process
  13. design thinking comprises mindsets & modes
  14. design thinking mindsets empathy show don’t tell experiment h"p://­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf   14  
  15. design thinking mindsets mindfulness action oriented collaboration h"p://­‐content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf   15  
  16. design thinking modes Hassno Platner Institute of Design design thinking modes
  17. design thinking modes Empathy: when you feel what the other person is feeling and can mirror their expression, their opinions, and their hopes. Why? to discover people’s explicit and implicit needs so that you can meet them through your design solutions. Hassno Platner Institute of Design design thinking modes
  18. example understanding how the elderly with arthritis take medication 85 years by jaded one
  19. design thinking modes Define: Defining the problem using a unique, concise reframing of the problem that is grounded in user needs & insights Why? expose new opportunities by looking at things differently; guide innovation efforts; make sure we’ve identified something worth working on Hassno Platner Institute of Design design thinking modes
  20. design thinking modes Ideate: generating many possible solutions to a problem Why? generate maximum innovation potential in a short amount of time; incorporate different perspectives; build excitement Hassno Platner Institute of Design design thinking modes
  21. example design thinking for better healthcare derived from experience from hotel and airline industries
  22. design thinking modes Prototype: is creating a concrete embodiment of a concept which becomes a way to test your hypotheses get you closer to your final solution Why? to gain empathy; to explore; to test; to inspire Hassno Platner Institute of Design design thinking modes
  23. prototyping fail early fail often cost of failure vs. project time
  24. design thinking modes Test: test your concept with users using your prototypes/ Why? To understand how users understand and use the concept. It is a way of continuing to gain empathy for your users and evaluate your solution. Hassno Platner Institute of Design design thinking modes
  25. example Mayo Clinic exam room redesign Watch a video about the exam room rediesign:
  26. non linear process
  27. non linear process example Brown  (2008)  
  28. modes of thinking flare focus Hassno Platner Institute of Design, Stanford University
  29. how design feels Daniel Newman, Central Office of Design
  30. key is collaboration: most problems are too complex for one person. multiple perspectives, skills, disciplines, experiences and knowledge is key.
  31. top three takeaways: •  design thinking is an approach to problem solving & innovation •  5 modes of design thinking guide the design process •  people first! Zaana Howard | QUT @zaana | |