from concept to capability: developing design thinking in a professional services firm

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paper delivered at the Design Research Society Conference (DRS) 2012, 1-4 July, Bangkok, Thailand.

Full paper available at: http://qut.academia.edu/ZaanaHoward/Papers

Published in: Design, Technology, Education
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from concept to capability: developing design thinking in a professional services firm

  1. 1. from concept to capability: developingdesign thinkingin a professional services firm Zaana HowardSwinburne University of Technology | Australia Anstract lights 8134 by atomicShed
  2. 2. design thinking is… a human centred & collaborative approach to problem solving using a designerly mindset to solve complex business, organisational and social problems.     Cobija:  Corpora+va  al  atardecer  –  Flickr  mee+ng  at  Tusk  by  Voj  
  3. 3. design thinking practice incomplex organisationschallenges:§ integrating design thinking § building design thinking capability 26-05-10 This paper trail leads right back to you ~ explored J by Bethan http://www.flickr.com/photos/beth19/4642532960/
  4. 4. research questions§ how is design thinking capability developed both individually and organisationally within a large complex organisation?§ how is design thinking practice integrated into organisational work practices? Excerpt from everything men know about women by dailyinvention http://www.flickr.com/photos/dailyinvention/177914195/
  5. 5. case Deloitte Australia§  introduced design thinking in early 2011 Hong Kong Sky by swisscan
  6. 6. ethnographic methods§ 250hrs of participant observation § 34 semi structured interviews§ a collection of artefacts§ data collected June to September 2011 Untitled by atencion http://www.flickr.com/photos/atencion/49079785/
  7. 7. analysis§ constant comparative method from grounded theory l_system.png  by  sansumbrella  
  8. 8. three primary themesdeveloping design thinking as:concept, capability and practice Milky Muisc VI – Explore by pascalbovet.com http://www.flickr.com/photos/pascalbovet/4266783083/
  9. 9. design thinking conceptwhere does it fit?ubiquity ≠ understanding Puzzle by Sbrimbillina http://www.flickr.com/photos/sbrimbillina/3538581781/
  10. 10. design thinking capability§ the inexpert expert§ developing design thinking skills One thing puzzles me by Piulet
  11. 11. design thinking practice§ design thinking and ‘training’§ supporting design thinking practice #ds664 practicing http://www.flickr.com/photos/colinjagoe/6138590122/
  12. 12. integrating designthinking requires:moving from concept to capabilityto practice at an individual andorganisational level Tree of light by jphillipson http://www.flickr.com/photos/jphilipson/2100627902/
  13. 13. integrating designthinking requires:a sustained learning programsupported with experienced designthinking professionals Stories behind #7 – Generations by dhammza http://www.flickr.com/photos/dhammza/4834945397/
  14. 14. integrating design thinking requires: §  long term commitment – # it won’t happen overnight Wedding rings by NickNguyen. http://www.flickr.com/photos/nicktakespics/3609054839/
  15. 15.    questions? zaana howard associate lecturer | Queensland University of Technology phd candidate | Swinburne University of Technology z.howard@qut.edu.au zaanahoward.com @zaana question box by [f]oxymoron. http://www.flickr.com/photos/f-oxymoron/6877620005/ 15  

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