obtaining
buy in for 2.0
deployment:
a CPA Australia
case study
Zaana Howard | Swinburne University
20 by Bright Tal
http://www.flickr.com/photos/bright/113694992/

overview
Lighting up the dock 2 by gnackgnackgnack
http://www.flickr.com/photos/gnackgnackgnack/3356837985/

case
CPA Australia
129 000+ members
450 employees
16 offices
11 countries Brooklyn by joe holmes
http://www.flickr.com/photos/joeholmes/107835324/

case
knowledge exchange team

what is buy in?
a commitment to
achieving a shared goal
empty goal by keylosa
http://www.flickr.com/photos/keylosa/184606430/

buy in is about
communication, engagement
and relationship building
snail love | when you can’t say it show it by Adam Foster | Codefor
http://www.flickr.com/photos/paperpariah/3589690234/

…with 2.0 its also about
education and role modelling
Teaching the youngster to feed by foxypar4
http://www.flickr.com/photos/foxypar4/511910343/

buy in has two levels
to allow
to do
two by Amir K.
http://www.flickr.com/photos/childofwar/3874149070/

who do you
need buy in
from? why?
target them
Target by bitmask
http://www.flickr.com/photos/hvc/2682679414/

buy in
principles
Red five is alive! By zawtowers
http://www.flickr.com/photos/zawtowers/3423568989/

#1 know what you’re doing and why
Saint Patrick’s Day matches by Bob.Fornal
http://www.flickr.com/photos/fornal/424716302/

C. Li & J. Bernoff 2008
POST
framework

#2 evidence. where does it LIE?
(Literature | Industry | Experience)
Picture project by House of Sims
http://www.flickr.com/photos/houseofsims/4564845432/

#3 pitch to
each audience
Greenfinch singing – Carduelis chloris by Rob.Baldwin
http://www.flickr.com/photos/robbaldwin-photography/4206105020/

Levels of
work
Vision Typical role Level of response
VI 10-20 yrs Mulitnational CEOs, regulators,
government ministers, futurists
Global
transformation
V 5-10 yrs CEO, CFO, Board, Heads of major
business units, Presidents
Transformational
IV 2-5 yrs General Manager, COO, direct reports to
CEO, department managers
Breakthrough
III 1-2 yrs Senior professionals, unit managers,
project managers
Predictive and
systematic
II 3-12 mths First line supervisors, team leaders Diagnostic and
situational
I up to 3 mths Front line employee, tradesperson, admin,
PA, data entry
Procedural
Adapted from MVC Associates International, 2005 & Jaques 1996.
stratified systems theory

exercise
your pitch
Leo sings along with Justin Bieber at last night’s
Much Music Awards by DuckLover Bonnie
http://www.flickr.com/photos/bonniesducks/4719231324/

#4 respect the channels of your organisation
Skittles vodka by cabbit
http://www.flickr.com/photos/cabbit/4727168015/

#5 buy in is not
a one off event
OMG MACRO! [p52 w1] by Don Solo
http://www.flickr.com/photos/donsolo/2243154949/

summation
3c’s = clarity + conversation + care
27th
April 2008 / Day 118 (483) by Mrs Magic
http://www.flickr.com/photos/mrsmagic/2446062461/

Who knows what you’ll find when you ask questions by [F]oxymoron
http://www.flickr.com/photos/f-oxymoron/5005146417/

contact
@zaana
zaanahoward@gmail.com
zaanahoward.com