How to
kill creativity
in your company

Introduction& thank-you

nexus training solutions
Akram Saad
founding partner & buisness development director
{
entrepreneur
founder
director
speaker
trainer
experinced

nexus training solutions
Akram Saad
founding partner & buisness development director
{
entrepreneur
founder
director
speaker
trainer
experinced
Creativity &
Innovation
addict

nexus training solutions
Akram Saad
founding partner & buisness development director
{
entrepreneur
founder
director
speaker
trainer
experinced
Creativity &
Innovation
addict

question:
What is creativity & how
does it work?

question:
What is creativity & how
does it work?
Do we really kill creativity?
and how?

creativity: cre·a·tiv·i·ty n. the ability to
use imagination to transcend traditional
ideas, rules, patterns, relationships, or
the like, and to create meaningful new
ideas, forms, methods.

Not Just For Starving Artists
In 2009/2010 IBM
interviewed over
1,500 CEOs
around the globe.
Creativity was
cited as the #1
most important
leadership quality
over the next 5
years.

expertise
creative
thinking
skills
motivation
The three
components
of Creativity

The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

knowledge
The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

knowledge
flexibility &
imagination
The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

knowledge
flexibility &
imagination
intrinsic &
extrinsic
The three
components
of Creativity
expertise
motivation
creative
thinking
skills
where the
magic happens

creativity-killing practices

an employee in
a large company
The
story
of ali

he thought he will
be a superman
the
story
of ali

but actually
he got shot
The
story
of ali

1.
ROLE
MISMATCH

The most eligible
employee is wed to the
most eligible
assignment

The most eligible
employee is wed to the
most eligible
assignment& open
urgent

2.
MISS MANAGING
THE FREEDOM

managers tend to
change goals freqently
or fail to define them
clearly

managers claim that
employees are empwored
to explore the maze but
implicitely communicate
that new methods are
not welcome

3.
ROTION
RESOURCES

set impossible short
deadlines or by
restricting resources
to minimum

4.
REDUCE GROUP
DIVERSITY

ASSEMBLE HOMOGENOUS
TEAMS

5.
NO
ENCOURAGEMENT

failing to
acknowledge
innovative efforts
and meet the new
ideas with time
consuming layers of
evaluation or even
harsh criticism

6.
NO
SUPPORT

LETTING POLITICAL
PROBLEMS, INFIGHTINGS
AND GOSSIP FESTER IN THE
ORGANIZATION

why ali
couldn t
think of
something
different
’

’
WE DON T NEED TO BE CREATIVE
FOR MOST OF WHAT WE DO
’

’
WE DON T NEED TO BE CREATIVE
FOR MOST OF WHAT WE DO
’

’
WE HAVEN T BEEN TAUGHT
TO BE CREATIVE
’

’
OUR OWN BELIEF SYSTEMS MAY
PREVENT US FROM THINKING
SOMETHING DIFFERENT

MENTAL LOCKS
thinking more
Of the same

The Creative Method & Systems
the one right answer mentality

“Heraclitus
when there is no sun we
can see the evening stars

That s Not Logial’

“
edward de bono
if some one says he has
learned to think, most of
us assume that he means
he has learned to think
logically.

FOLLOW THE RULES

“
robert frost
two roads diverged in a
wood, and I — I took the
one less traveled by, and
that has made all the
difference.

BE PRACTICAL

“w.i. beveridge
the human mind likes a
strange idea as little as
the body likes a strange
protein and resists it with
similar energy

That s not my
area of
expertise
’
’

“heraclitus
lovers of wisdom must
open their minds to very
many things.

don t be foolish’

“alfred sloan
when everyone thinks
alike, no one is doing
very much thinking.

The Creative Method & Systems
to err is wrong

“Roger von oech
we are taught that right
answer are good and
incorrect answers are
bad

i am not creative

“Epictetus
what concerns me is not
the way things are, but
rather the way people
think things are.

thank you
& have a nice day