Art Visual Perception * Lecture 1
Philippine Women’s College of Davao
Wilfred Dexter G. Tañedo
• Reference MaterialsArnheim_Rudolf_Art_and_Visual_Perception_1974.pdf
• Reference MaterialsElements and Principles of Art Activity Book.pdf
• Reference MaterialsVisual Perception melcher_cavanagh_ch19_2010.pdf
Visual by Definition
of or relating to seeing or sight.
synonyms: optical, optic, ocular, eye;
a picture, piece of film, or display used to illustrate or
synonyms: graphic, visual aid, image, illustration,
Perception by Definition
the way that one thinks about or understand
someone or something
the ability to understand or notice something easily
the way that one notices or understand something
using one of the senses
Perception is an active process of locating and
extracting information from the environment aided by
There are various physiological components
involved in Visual Perception are referred to
collectively as the Visual System.
Visual System is focus of much research in Vision
Science that blends psychology, cognitive science,
neuroscience, and molecular biology, in the study of
• Tries to understand the laws of our ability to acquire and
maintain meaningful perceptions in an apparently chaotic
• The central principle of gestalt psychology is that the mind
forms a global whole with self-organizing tendencies.
• This principle maintains that when the human mind
(perceptual system) forms a percept or gestalt, the whole
has a reality of its own, independent of the parts.
• "The whole is other than the sum of the parts” by Kurt Koffka
• The Founders of Gestalt Psychology: Max Wertheimer, Kurt
Koffka and Wolfgang Köhler. Created sometime in 1912.
Visual Perceptual Skills
• Visual Perceptual Skills involve the ability to organize
and interpret the information that is seen and give it
is the ability to be aware
of the distinctive features
of forms including shape,
orientation, size, and
• Visual Figure ground is
the ability to distinguish
an object from
• Visual Closure is
the ability to
Visual memory is the
ability to retain
information over an
adequate period of time.
Visual sequential memory is the ability to perceive and
remember a sequence of objects, letters, words, and other
symbols in the same order as originally seen.
Visual form constancy is the ability to recognize
objects as they change size, shape, or orientation.
Visual spatial skills refer to the ability to understand
directional concepts that organize external visual