Cultural Aspects of the Contemporary Consumer Behavior Lovemarks Intro 2016 (BG) Lecture Qual. and Quant. tools - EFSS 2015 Heineken Experience - Amsterdam Museum, 2013 Sports Codes 2012 Brand In Trend
Brand Sense And Sensitive 2013 Brand In Trend On main semiotic terms (BG version lecture) Segmentation Models in Lifestyle Marketing (BG version) Semiotic Thinking For Marketers - Semiofest 2013, Barcelona
Paper Everyday Man Riot - Aristotle University - Thessaloniki, Apr 2011 Positioning Presentation - 2009 - ENG version What is Actually New in Bulgarian Brand Landscape? Perception of alcohol in Bulgaria
Introduction to Semiosphere - 2010