This document discusses perception and optical illusions. It defines perception as the process of interpreting sensory information to produce meaning. It describes the Gestalt laws of visual perception and some perception constants, like size and shape constancy. It then discusses optical illusions, which create perceptions that do not match reality, using techniques like color, light, and patterns to mislead the brain. Several types of optical illusions are mentioned, including shape, kinetic, and impossible shape illusions.

1. PERCEPTION AND OPTICAL
ILLUSIONS

2. PERCEPTION
Is the process of selecting and interpreting information
received trough the senses to produce a meaning
TO SEE ≠ TO PERCEIVE

3. PERCEPTION PROCESS
Stimuli:
Sight
Sound
Texture
Smell
Taste

4. GESTALT LAWS
It refers to theories of
visual perception
developed by German
psychologists in the
1920s.
These theories
describe how people
tend to organize
visual elements

5. Figure and Background

6. Proximity
Logotype
by
ru_ferret

7. Closure

8. Similarity
Logotype by vasvari

9. Perception Constants: size constancy

10. Perception Constants: shape
constancy

11. Colour constancy

14. Ambiguous images
A B

15. Are the squares A and B the same colour?

16. Are the squares A and B the same colour?

17. OPTICAL ILLUSIONS
Images that create a
perception that in
reality, does not match
the true image.
Optical Illusions can use
color, light and patterns
to create images that
can be misleading to
our brains

18. SHAPE ILLUSIONS

19. KINETIC ILLUSIONS

20. IMPOSSIBLE SHAPES

21. OP ART
Victor Vasarely. Boo
The Op art movement was
driven by artists who were
interested in investigating
perceptual effects.
Its years of greatest success
was in the mid-1960s

22. http://www.educacionplastica.net/VisPer.htm
http://www.michaelbach.de/ot/
http://www.opticalillusion.net/
22

23. Materials:
•Black marker or black
cardboard
Activity

24. 24