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Using the laws of Gestalt in educational design. Chelsea Cappetta – EDGE903 – Assignment 4
[object Object],[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
Think about how verbal elements are used in education. There are rules for structuring verbal information – verbal elements such as words are used to form sentences. Visual information can be arranged in much the same way. Component Vocabulary Syntax Message VERBAL VISUAL Adapted from Schamber, 1986 Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References Gestalt Laws 2
[object Object],[object Object],[object Object],[object Object],Objects are viewed in vertical rows because of their similar attributes. Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References Gestalt Laws 3
[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References Gestalt Laws 4
[object Object],[object Object],[object Object],[object Object],(Chang, 2002) (Wikipedia, 2008) Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References Gestalt Laws 5
[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References Gestalt Laws 6
[object Object],[object Object],[object Object],[object Object],Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
“ Design has impact beyond decoration” – Robins & Holmes (2008) The concept of unity, in particular can be linked to the Gestalt theories of visual perception, and in particular the way the brain categorises and groups visual information (McClurg-Genevese, 2005). Unity describes “the relationship between the individual parts and the whole of the composition” (McClurg-Genevese, 2005). This is perhaps one of the most important aspects of design. Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],Image from  http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lyons, A. (2001). Gestalt Approaches to the Virtual Gesantkunstwerk. Unpublished Paper. Retrieved 21 October 2008, from  http://www.tstex.com McClurg-Genevese, J. D. (2005). The Principles of Design, in Design in Theory and Practice, Digital Web Magazine, 13 June 2005. Retrieved 10 October 2008, from  http://www.digital-web.com/articles/principles_of_design Mott, R. K. (2006). The Multimedia Design Triangle: An Iterative Development Process. Retrieved 23 August 2008, from  http://infohost.nmt.edu/~rkmott/.../multimedia-triangle-ieee-tpc.htm Robins, D. & Holmes, J. (2008). Aesthetics and credibility in web site design . Information Processing and Management,  44, pp.386-399 Schamber, L. (1986, August). A Content-Driven Approach to Visual Literacy: Gestalt Rediscovered. Paper presented at 69 th  Annual Meeting of the Association for Education in Journalism and Mass Communications, Visual Communications Division, Norman, Oklahoma. Wikipedia. (2008). Kanisza Triangle. Retrieved 23 October 2008, from  http://en.wikipedia.org/wiki/Kanizsa_triangle Wroblewski, L. (2005). Visual Communication Principles for Web Application Interface Design. Retrieved 22 October 2008, from  http://www.lukew.com/resources/articles/VCFWAD_April2005.pdf Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References

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Gestalt Laws and Design

  • 1. Using the laws of Gestalt in educational design. Chelsea Cappetta – EDGE903 – Assignment 4
  • 2.
  • 3. Think about how verbal elements are used in education. There are rules for structuring verbal information – verbal elements such as words are used to form sentences. Visual information can be arranged in much the same way. Component Vocabulary Syntax Message VERBAL VISUAL Adapted from Schamber, 1986 Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. “ Design has impact beyond decoration” – Robins & Holmes (2008) The concept of unity, in particular can be linked to the Gestalt theories of visual perception, and in particular the way the brain categorises and groups visual information (McClurg-Genevese, 2005). Unity describes “the relationship between the individual parts and the whole of the composition” (McClurg-Genevese, 2005). This is perhaps one of the most important aspects of design. Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
  • 14.
  • 15. Visual Design for Education Visual Design vs. Verbal Design What is Gestalt Psychology? Why is design so important? Laws of Gestalt Principles of Visual Design Applying Gestalt to design References
  • 16.