What we see with our eyes has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and the way we are influenced by it. Psychologist Albert Mehrabian states that 93% of communication is nonverbal.01 Studies show that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react completely differently to visual stimuli. Visuals are processed 60,000 times faster than text...
Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight.Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources
What is visual communication design? keynotePaul Vickers
An introduction to Visual Communications. What is visual communications and its role in global design.
Presentation to students at the Ecole Bleue School of Design in Paris.
(all images are copyright of their rightful owners, creators and companies. They are used in a purely pedagogic context in a teaching environment. No reproduction of this presentation without authorisation).
Graphic Design Elements and Principles - Tips and inspirationShahria Hossain
Graphic Design Elements and Principles - Tips and inspiration.In this Slide i tried to share some tips and inspiraion and some major discuss about Graphic Design principles and elements.I hope you enjoy it all.
Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication in part or whole relies on eyesight.Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources
What is visual communication design? keynotePaul Vickers
An introduction to Visual Communications. What is visual communications and its role in global design.
Presentation to students at the Ecole Bleue School of Design in Paris.
(all images are copyright of their rightful owners, creators and companies. They are used in a purely pedagogic context in a teaching environment. No reproduction of this presentation without authorisation).
Graphic Design Elements and Principles - Tips and inspirationShahria Hossain
Graphic Design Elements and Principles - Tips and inspiration.In this Slide i tried to share some tips and inspiraion and some major discuss about Graphic Design principles and elements.I hope you enjoy it all.
The grammar of visual communication, a communication that speaks with no words but shapes and images, with inner primitive shapes, where the text itself is primarily a shape.
History of Visual Communication | Guide to Visual Communication by ADMEC Mult...Ravi Bhadauria
Check out this presentation to experience the power of visual communication with the help of a glimpse of its history. This guide to visual communication is covering all the important aspects that every design enthusiastic should know.
Rough outline of the workshop and learning objectives.
- What is Poster?
- History of Poster.
- Father of the modern Poster.
- Types of Posters.
- Elements of a Poster Design.
- Principles of Design.
- How to design effective Poster.
- Poster Design Software
- Poster Design quick & basic tips
- Digital & Print version mode (ppi & dpi)
- Output file - ready process.
- Printing Process.
- Types of Paper.
- Types of Lamination.
- Fundamental of Color
> Primary Colors
> Secondary Colors
> Tertiary Colors
> Color Wheel
> Cool Color & Warm Color
- Poster Design Software
> Adobe Illustrator
> Adobe Photoshop
And lots to thing....
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Presentation into the principles of design within the context of visual design. This is intended to be delivered to year one degree students.
The principles of design are rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. By considering, applying and understanding the various Principles of Design throughout the design process you will help ensure a more positive outcome
This presentation is one of the best presentations from our study material for our weekly workshops which ADMEC conducts every week at the center. This presentation contains very good information for “Use of Shapes in Graphic Design”.
Visual communication is the delivery of message through the use of visual elements, such as charts and graphs, clip art and electronic images, to convey ideas and information to audience.
Power of Visual Storytelling: A Picture or Twitvid is Worth a Thousand WordsJacki Halas
In today’s fast-paced, over-networked world, your brand’s content is vying for eyes. Stand out by telling your story through visuals. With the advent of popular websites like Instagram, Pinterest, Tumblr and YouTube, the emphasis on visual storytelling is heavier and more important than ever. Learn how investing in and sharing compelling images and video can help your company quickly tell its story, drive traffic to your website and help you rank higher in search engine results.
The grammar of visual communication, a communication that speaks with no words but shapes and images, with inner primitive shapes, where the text itself is primarily a shape.
History of Visual Communication | Guide to Visual Communication by ADMEC Mult...Ravi Bhadauria
Check out this presentation to experience the power of visual communication with the help of a glimpse of its history. This guide to visual communication is covering all the important aspects that every design enthusiastic should know.
Rough outline of the workshop and learning objectives.
- What is Poster?
- History of Poster.
- Father of the modern Poster.
- Types of Posters.
- Elements of a Poster Design.
- Principles of Design.
- How to design effective Poster.
- Poster Design Software
- Poster Design quick & basic tips
- Digital & Print version mode (ppi & dpi)
- Output file - ready process.
- Printing Process.
- Types of Paper.
- Types of Lamination.
- Fundamental of Color
> Primary Colors
> Secondary Colors
> Tertiary Colors
> Color Wheel
> Cool Color & Warm Color
- Poster Design Software
> Adobe Illustrator
> Adobe Photoshop
And lots to thing....
The term “Typography” comes from Greek words: “typos” (form) & “graphe” (writing). Easily the nemesis for most people - as a subject of understanding and application as well. This is my feeble attempt at explaining the very basics of "typography", its history, characteristics, terminology and best-practices.
Presentation into the principles of design within the context of visual design. This is intended to be delivered to year one degree students.
The principles of design are rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. By considering, applying and understanding the various Principles of Design throughout the design process you will help ensure a more positive outcome
This presentation is one of the best presentations from our study material for our weekly workshops which ADMEC conducts every week at the center. This presentation contains very good information for “Use of Shapes in Graphic Design”.
Visual communication is the delivery of message through the use of visual elements, such as charts and graphs, clip art and electronic images, to convey ideas and information to audience.
Power of Visual Storytelling: A Picture or Twitvid is Worth a Thousand WordsJacki Halas
In today’s fast-paced, over-networked world, your brand’s content is vying for eyes. Stand out by telling your story through visuals. With the advent of popular websites like Instagram, Pinterest, Tumblr and YouTube, the emphasis on visual storytelling is heavier and more important than ever. Learn how investing in and sharing compelling images and video can help your company quickly tell its story, drive traffic to your website and help you rank higher in search engine results.
A brief about creative advertising - by AdprexAdprex
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
SMART DESIGN - icon fonts, svg, and the mobile influenceSara Cannon
SMART DESIGN - icon fonts, svg, and the mobile influence
Fast, simple, SMART. Mobile devices have forever changed the way we interact with content. Now we have to consider many things such as HiDPI graphics, responsive design, speed, UI/UX patterns, touch target sizes, gestures, and more. All while not losing track of what’s important: Content.
We’re going to discuss the influence of mobile on design trends and learn implementation techniques of smart design such as icon fonts, svg, and other helpful tips.
10 Tips For Designing Effective Visual CommunicationColumn Five
When designing visual content, it's sometimes tempting to just get it out the door, but it's important to remember the basics of good design. These 10 tips for designing effective visual communication will help ensure your visual content is beautiful and engaging.
Image is Everything: Exploring Critical Thinking Through Visual Literacies BLC15Amy Burvall
***Please note videos will not play
From cave walls to Facebook walls we have always embraced visual communication. Dual coding theory of cognition (Paivio, 1971), reiterates the importance of visual imagery in respect to our thinking processes - that in fact we need visual language in addition to verbal or text-based coding of stimuli. With the changing media landscape, our streams, memes, and zines have exploded with imagery, ushering in a need for visual literacy skills. We are quickly moving from images as decoration and augmentation to images as sole content and communication tool. We have some false beliefs about visual language - that it is equated with “art”, requiring “talent” from “creative types” - and therefore it is unfortunately often not overtly taught and practiced in schools. Technology has affected knowledge in such a way as to diminish the value of “raw” information and increase the value of sense-making, as well as chip away at attention spans, sparking a need for distillation of complex ideas. Images can essentialize the cumbersome in beautiful ways. They have a “stickiness” for the viewer and challenge the critical thinking of the creator.
This hands-on session will explore the “Whys” of visual literacy and offer participants an opportunity to tinker and play with:
iconography and metaphorical thinking
pictograms, “Shortology”, emoji, meme stories, and gifs
graphic design, graphic facilitation, infographics and sketchnotes
photography, cinemagrams (moving photos)
icon-based annotations and marginalia
using images to leverage CVs, social media, and presentations
We’ll experiment with ways to use visual language for personal knowledge management, amplification of knowledge and creative work, critical thinking, social interaction (conversation), and other forms of creative and intellectual expression.
What you see and hear is filtered through who you are. Each person h.docxeubanksnefen
What you see and hear is filtered through who you are. Each person has a different perspective. Your perspective can be influenced by the physical environment: where you are standing, the weather, or the time of day. It can also be influenced by one’s mood, by cultural filters, or by past experiences. When you understand what you think and feel and even see and hear is impacted by human experiences, you begin to understand how difficult it is to arrive at pure fact. Technology has an opportunity to impact human ways of knowing, thinking, and expressing.
In this Discussion you will experience the same story in multiple formats: the written word, the spoken word, and video. When you begin to add photos or manipulate images, is this changing your experience or enhancing or distorting your reality? Reference content from Week 3 Notes and Readings in your Discussion post.
Graphic Credit:Microsoft Corporation. (Producer). MP900302922 [photo of business people and shadows]. Retrieved February 6, 2014 from http://office.microsoft.com/en-us/images/results.aspx?qu=see&ex=1%20-%20ai:MP900302922|#ai:MP900302922|
To prepare for the Discussion:
Return to Week 3 Notes and Readings and review Saki’s
The Open Window
(written and audio), Sojourner Truth’s
Ain’t I a Woman?
(speech and performance interpretation), and the two forms of the Omayra Sanchez story (written and written with pictures).
Think about your reaction to the different forms of each resource and what it might mean for you as a learner.
Consider how humans use their perspective to understand new experiences by imagining details of a story.
Since technology has made it easier to share visual versions, does that impact our need to “see to believe” or influence how easily we understand without a visual?
Have you ever had the experience of being given false information about a new situation? Or changing your mind about something with growing evidence?
Prompt A
Consider the imagery you created in your mind as you interacted with the written version of
The Open Window
. Describe this imagery and discuss whether it helped you understand the story. Did the imagery or imagined tone change when you listened to the audio? How? Which medium did you enjoy the most?
Now, do the same exercise with Sojourner Truth's speech in text and as interpreted by Cicely Tyson in video form. Which medium did you prefer and why?
Comparing the forms you preferred in each case, what might that tell you about how you learn?How is a story, a painting, or a song a kind of virtual reality?
.
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Simone Favarin
Design is a way of thinking, of determining people's true, underlying needs, and then delivering products and services that help them. This is the starting about Design. The meaning of the concept.
VR is a new technology that is entering in many industrial and creative processes: nowadays many company and people are experimenting with VR, because it opens new possibilities and it allows costs and time reduction. It is important to understand what is the current status of the technology, the future projections and especially its applications.
International Journal of Humanities and Social Science Invention (IJHSSI)inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Our shared human experiences are the true connection points between our art and our audiences. The opportunity for conversation lies in our willingness to share these stories with each other, utilising the digital tools that are enabling us to do so more easily and more widely than ever before.
In this thought-provoking and practical workshop session, Vicki Allpress Hill will facilitate a discussion about ways that we can invite, curate, create and distribute digital content in the form of text, images, video and audio in order to share our stories, and those of our audiences, opening the way for conversation as a result.
Vicki will draw on her current work in the area of content marketing with arts organisations here and internationally to present examples of the ways artists and arts organisations are now using digital content to generate audience engagement. As part of this session, you will participate in a creative brainstorming session with your peers to unearth the stories that exist within and around your own organisations.
If you are responsible for developing website, social media, video, email, media or publication content in your organisation, and/or your role is focused on audience development and engagement, this session will be of interest to you.
Methodology .. Visualization .. Note : the content of this presentation isn't mine .. I searched on net and summarized lots of points in this topic then made this PP .. I hope it will be useful for you ..
Facial Expression Recognition System: A Digital Printing Applicationijceronline
International Journal of Computational Engineering Research (IJCER) is dedicated to protecting personal information and will make every reasonable effort to handle collected information appropriately. All information collected, as well as related requests, will be handled as carefully and efficiently as possible in accordance with IJCER standards for integrity and objectivity.
Facial Expression Recognition System: A Digital Printing Applicationijceronline
International Journal of Computational Engineering Research (IJCER) is dedicated to protecting personal information and will make every reasonable effort to handle collected information appropriately. All information collected, as well as related requests, will be handled as carefully and efficiently as possible in accordance with IJCER standards for integrity and objectivity.
This presentation includes a brief introduction to theory, strategies, and examples of visualization and visual
pedagogies that promote collaborative learning, followed by conversation and activities designed to illustrate the
meaning-making; deeper levels of learning; and dynamic interaction elicited within visual approaches to the curriculum.
Presented at the Sloan-C 14th Annual International Conference on Online Learning
November 7th, 2008
Use Your Words: Content Strategy to Influence BehaviorLiz Danzico
What if we were truly open to the language in our cities, our neighborhoods, our city blocks? What is our environment telling us to do?
In this workshop, we’ll let the language of the city guide us to explore how words, specifically the words of our immediate contexts, shape our behavior. By being open to the possibilities, we’ll explore how language influences both the micro and macro actions we take. We’ll go on expeditions in the morning—studying street signs to doorways to receipts—comparing patterns in the language maps we’ll construct. In the afternoon, we’ll look at what these patterns suggest for the products and services we design.
You’ll walk away having learned how words influence behavior, how products and services have used language for behavior change, and having tools for thinking about language and behavior change in the work you do.
Spend the day letting words use you, so you can go back to work to use them with renewed wisdom.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
3. What we see with our eyes has a profound effect on what we do, how we feel, and who we are. Through experience
and experimentation, we continually increase our understanding of the visual world and the way we are influenced
by it. Psychologist Albert Mehrabian states that 93% of communication is nonverbal.01
Studies show that the human
brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more
time to process. Our minds react completely differently to visual stimuli. Visuals are processed 60,000 times faster
than text.02
Visual communication is communication through a visual aid and is described as the conveyance of ideas and infor-
mation in forms that can be read or looked upon. Visual communication in part or whole relies on vision,[1] and is pri-
marily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design,
illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores the idea that a
visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.
Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols.
It may be used either independently or as an adjunct to the other methods of communication.
Concern with the visual studies has been a major source of enquiry within art history and theory, and it is central to
those concerned with graphics and pictorial representation in general. With the advent of computer-generated imag-
es and the notion of virtual reality, concern with the visual has taken on added significance. Despite the changes into
the computerised image generation, the new media, and the possibilities for interaction between sender/originator
and receiver/viewer, the digital age has to contend with people. The human factor is always present. 03
01 http://www.billiondollargraphics.com/infographics.html
02 http://blog.mindjet.com/2011/11/powerful-facts-about-visual-communication/
03 Jamieson, Harry. Visual Communication : More Than Meets the Eye. Bristol, GBR: Intellect Books, 2007. ProQuest ebrary. Web. 16 Novem-
ber 2014.
1. INTRODUCTION
4. When we look at the history of communication we can go as far as 30,000 BC to find the first visual symbol created by
humans; The Chauvet Cave is the oldest known paintings dating to the Upper Paleolithic and could be seen as the first
attempt from homo sapiens to communicate. After speech that approximately appeared 100,000 years ago, humans
create the second major tool of communication with symbols. Writing eventually appeared about 5000 years ago and
was of course significant in the development of communication. But it would be a mistake to consider writing as a
simple evolution of drawings in communication, indeed both abilities are complementary.
These communication tools had their own and different impact on human and indeed « Thanks to millions of years of
evolution, we are genetically wired to respond differently to visuals than text »01
Moreover, 50% of the human brain is
dedicated to visual functions making it the optimal way to communicate (Smiciklas, 2012)02
Human provide universal
response to particular stimuli which means that some reactions are deeply rooted in our past and genetically heritage.
For example, psychologists make the hypothesis that the human innate appeal for images of wide, that provide a sen-
sation of wellness, could be due to our past ancestors who spent their lives in Africa’s savannas. Human share common
reactions to visual stimuli, in what extend these stimuli consist in an effective form of communication?
“People think using pictures”
Benjamin lee Whorf claimed that people see the world differently because of difference in their language. Indeed our
language « shape the way we think ». As a result it would be difficult for someone to manipulate ideas and concept
that has not be defined in its own language. But does it means that we are unable to think about things that we cannot
name? Let’s take the example of babies, they are obviously capable of thinking and communicating whereas they have
not words for it. How is it possible? Because they can think only by using images in their mind. For that matter John
Berger says that « people think using pictures ».
This aptitude comes from our early ability to see before speaking as a baby. « The child looks and recognizes before it
can speak »03
. So, before being able to speak, babies are able to understand, recognize the world and even communi-
cate because they can think without using words. Visual image consist in our very first apprehension of the world and
as a result, our first tool to think and communicate. As grown up adults, we still think and communicate using pictures.
This ability consists in and alternative to language barriers. Indeed, whenever two human beings do not share the
same language, they can try to communicate through non-verbal communication and images.
This easy to use communication by visual resulted in the
production of worldwide symbols aimed at communicat-
ing easily the same idea to any viewer, without regarding
its native language. As airport are places where many dif-
ferent nationalities gather, professional develop import-
ant system of international symbols to provide informa-
tion to its users.
01 Stevenson Johnson, “Beauty and the Beastly PC, The Graphics on Your Screen Can Affect the Way You Feel—and Think,” Discover Vol-
ume 25: Number 5 (May 2004): 20-21.
02 Susan Tinnish, Visual Communication - Communication Effectively Beyond the Written Word - http://hotelexecutive.com/business_re-
view/4134/visual-communication-communicating-effectively-beyond-the-written-word
03 John Berge, Ways of Seeing (Penguin Books, 1972)
2. WHY VISUAL COMMUNICATION IS EFFICIENT AND VALUABLE ?
5. So visual communication can overcome language barrier and enable people to think without using words.
Better understanding
Moreover, visual communication can provide a more efficient explanation to help people understanding a concept or
an idea. Graphic interpretations are instantaneous and easily accessible comparing to text. Indeed text involves more
efforts from your brain as you have to decode text on a linear and sequential manner to interpret the meaning. On the
contrary the brain is adapted to interpret simultaneously various images and is able to process them 60,000 times
faster than text. Some simple concept, for example, are much more accessible thanks to a graphic description.
In some case, an illustration of a concept or an idea provides a really powerful tool to communicate as it enables a
quick and easy comprehension of it.
Easy to remember
In addition to this comprehension value, visual elements happen to be easier to remember because of the process
engaged by our brain. Indeed words and images are processed differently. We use our short-term memory to retain
words whereas images go directly to our long-term memory. Psychologist Jerome Bruner of New York University
shows thanks to its studies that people only remember 10% of what they hear, 20% of what they see but about 80%
of what the see. Also 83% of learning occurs visually. 04
Seize attention
It is well known that visual capture and attract our attention. We are more likely to consider with better attention a
visual material comparing to a text. Also a good design, colors and layout make us more attentive.
Emotional effect
Visual elements not only provide data more quickly and efficiently, or better attention but it also affect us on an emo-
tional point of view. As a result images are use to quickly produce a emotional response to the viewer and influence
him. J. Francis Davis, a media education specialist said that « Visuals are not only excellent communicators but also
quick affect us psychologically and physiologically »05
. On the physiological level, research shows that exposure to
certain color influence us.
04 The Power of visual Content, Jenna McNaney, http://www.quick2launch.com/blog/25-the-power-of-visual-content
05 The Power of Visual Communication, Mike Parkinson, http://www.billiondollargraphics.com/infographics.html
Graphic Description Textual Description
A curved lined with
every point equal
distance from
the center
6. For example, being exposed to the red color would heighten our breathing rate and pulse. On the psychological level,
images influence us because we use our imagination to interpret the stimulus.
Influence on decision-making
Because visuals have an effect on our emotion it influences our decision-making process. KissMetric06
revealed in its
survey that “93% of people surveyed responded to visual appearance when choosing a new product ». In addition, the
primary color used to identify the brand is responsible for 88% of brand recognition. Finally, 88% of surveyed place
color as the primary reason when they are looking to buy a particular product. These figures underline the particular
power of visuals when buying a product. We can wonder, how is it possible that appearance matters that much when
choosing something? Why are we always more attracted by products with a better appearance without paying atten-
tion to the efficiency of the product, if it works better than the less designed one? Don Norman answers this question
by saying that this uncontrolled attraction is the result of « the extremely tight coupling between emotion and cog-
nition » 07
. Indeed, emotion and cognition play two different roles in the apprehension of the world. Emotion makes
us judging the world whereas cognition helps us understand it. Human brains use both of these tools to evaluate its
surrounding environment and it definitely affects our apprehension of things. As a result, when we decide to buy the
more attractive product in comparison to another less attractive product, but which works as well as the first one, we
implies emotion in our decision making process.
What is relevant to mention here, is the work of Nobel Prize, Herbert A. Simon who shown that our decisions are based
on intuitive judgment and emotions.08
Most of the time, people cannot make rational decisions because of several bias
that affect their decision-making process. They have incomplete information, time restriction and inability to calculate
consequences, that is why they have to rely on their intuition (and as a result on emotions) to make a decision. Here
again, we have another proof of the importance of emotion in our decision-making process. As visual communication
affects our emotion, it affects our decisions.
Another experiments, led by the Stanford Persuasive Technology Lab, shows us how design counts in the perception
of a product. In this experiment they asked 2,440 participants to evaluate the credibility of a website an 46,1% de-
clared that the design of the website was the first criteria they chose to make their opinion about it. Moreover, Robins
and Holmes (2008) shown that this opinion based on the website appearance is approximately made in 3.42 seconds.
So this experiment shows us that about half of the population builds their opinion very quickly and on appearance
criteria.
From textual to visual
According to Charles Brumback, the growing credibility that we give to visuals has an historical origin and is linked
to re-emergence of graphics and visual content in mass media. Indeed, the textual communication only became well
spread after the invention of the print by Gutenberg. At that time, including images or graphics was too expensive
comparing to text. The mass culture was to pay attention to text, dealing the absence of images and graphics.
06 The Power of visual Content, Jenna McNaney, http://www.quick2launch.com/blog/25-the-power-of-visual-content
07 Don Norman, Discover magazine, « Beauty and the Beastly PC : The Graphics on Your Computer Screen Can Affect the Way You Feel
-and Think”
08 Herbert Simon, Making Management Decisions : the role of intuition and emotion
7. But as printing costs decreased, graphics re-appeared as a credible and efficient communication tool. The decreasing
power of newspapers made “the culture (…) moves from textual to visual literacy » 09
Not only the power of visual communication has genetically roots deeply rooted in human condition but also was
empowered by the evolution of our culture from a literate to a more visual one.
Today this statement is even more true considering the amount of images peoples are exposed in their everyday life;
magazines, newspapers, TV screen, smartphone, computer, printed adds…Visual communication has never been as
spread in history as today. As Dr. Paul Martin Lester satiates in the Syntactic Theory of Visual communication “for
many, understanding of the world is being accomplished, not through reading words, but by reading images». 10
This
transformation of our society from text to visual made graphic communication even more relevant. Indeed, graphic
communication is efficient because it gathers both advantages of text and graphics in order to deliver a message.
Information graphics called also infographics are visual representation of information, data or knowledge.11
They are
powerful tool to explain quick and clearly complex information (signs, maps, journalism, education). Peter Sullivan in
the London Sunday Times introduced the first information graphics. It influenced other newspapers and soon the use
of information graphics gained various media. Television started using graphics in 2000 and now many TV subjects
rely on the visualization of data. 12
As a result information graphic has become more powerful than ever. Indeed the
combination of both text and color is a really efficient tool as it affects us both emotional and cognitively.
On the cognitive level graphics increase our level of communication as they enable comprehension, recollection and
retention of data. Comprehension is our ability to understand the meaning of something, as we mentioned it above
thanks to the circle example, some concepts are easier to understand thanks to their graphic interpretation. Recollec-
tion is the process of remembering and retention is our ability to remember ideas or facts. Because images go directly
in our long-term memory they are easier to remember. Besides key image helps us understanding the main idea of
a text. On the emotional level, visual content engage other parts of our brain and make us to use our creativity. By
engaging in a creative process, we understand better the material we are presented.
The benefits of graphic information is clear, it enables «to envision information -an what bright and splendid visions
can result -is to work at the intersection of image, word, number, art. »
Edward R.Tutfe 13
So Information graphics help us in our decision making process as it provides clear and quick infor-
mation, but also engage our emotion and influence our intuition.
To Sump up, we have seen all the benefits that visual communication can provide. As the human brain is also con-
ceived to communicate through visual interactions, visual communication is an
important tool to understand better and faster some concepts and ideas. It also enable to seize people attention and
to help us in our decision making process.
09 The Power of visual Content, Jenna McNaney, http://www.quick2launch.com/blog/25-the-power-of-visual-content
10 Syntactic Theory of Visual Communication , Paul Martin Lester
11 NewWorldEncyclopedia, http://www.newworldencyclopedia.org/entry/Information_graphics
12 Syntactic Theory of Visual Communication , Paul Martin Lester
13 Susan Tinnish, Visual Communication - Communication Effectively Beyond the Written Word
8. Prehistoric Arts
Historically, graphic design is linked with the evolution of human beings and may find its roots in the rock and cave
art thousands of years Before Christ. Animals were drawn earlier than 30 000 BC in the Chauvet Cave01
in the South
of France for example. These types of rock and cave art can be considered as the first sign of human graphic design.
Writing
Developing of writing also paved the way to what we call today graphic design. History of writing begins symbols that
represents an object (pictograms) or an idea (ideograms). It is comonly accepted that pictograms evolved into cune-
iform writing which after gave birth to syllabicwriting. Egyptian hieroglyphs that which are ideograms, phonograms
(represent a sound), or determinative (show that the preceding sign is either an ideogram or a phonogram) may have
been the link between pictograms and alphabet.02
Some modern languages, especially Chinese, still use pictograms
instead of alphabet.
It is also known that first letterforms had been influenced by the tools used to draw them and the material upon
which the form where written.03
The origin of serif for example, which is still very present in digital fonts today, has
to be found in ink marks. So we can say that shapes and curves that reproduce our computers still show the heritage
of sharpened bones writing on clay or brushes writing on papyrus. Moreover most of actual fonts find their roots in
traditional Romanian calligraphy.04
01 http://www.larecherche.fr/actualite/evenement/grotte-chauvet-fin-polemique-01-07-2012-91253
02 http://languesanciennes.ens-lyon.fr/uploads/auxoriginesdel_alphabet_acorriger_.pdf
03 http://www.designhistory.org/Handwriting_pages/EarlyWriting.html
04 http://www.designhistory.org/Handwriting_pages/Evolution.html
3. HISTORY OF GRAPHIC DESIGN
9. Printing and industrial revolution
Around the 7th century, with the apparition of the first books in China and Korea we see the beginning of illustration. 05
In 1450 Gutenberg improve the printing system and is credited for the invention if modern printing that will radically
help the spreading of books and later graphic design.
The industrial revolution will latter on radically increase the need of advertising and printing. In the 19th century, post-
ers start to appear and quickly spread around the world. It was one of the earliest forms of advertisement and began
to develop as a medium for visual communication. Posters were meant to promote political parties, advertise products
or spread ideas to the public.
Broadsides were intended to have an immediate impact and so needed a graphical reflection behind it. Moreover they
were made to be read from a certain distance and required larger type to be produced. 06
05 http://www.designhistory.org/BookHistory_pages/Incunabula.html
06 http://www.designishistory.com/1850/posters/
The diamond sutra, the earliest complete survival of a dated printed book
London street scene 1835
10. Art and Craft Movements
English Art and Craft movement or French “Art Nouveau” which appeared at the end of 19th century is a new step in
graphic design history.07
Those are “complete art movement” present in architecture, clothing fashion, or paintings.
They were born in response of tasteless and unharmonious industrial creations of the 19th century and try to bring
beauty into everyday life objects. By trying to rejoin art and industry together, Art and Craft movement is one of the
ancestor of modern graphic design.
Development of Advertising
In 19th century the spreading of newspapers also mark the development of advertising. The first advertising agency
opened in 1841 in Philadelphia. In 1892 in the American advertisement world, writers and artists start to work together
in creative teams. In 1898 a large advertisement agency hire the first art director into its company.08
In 1922, William
a talented commercial artist, book designer and calligrapher first used the term “Graphic Designer”09
to describe his
various activities in printed communication and advertising design.
In the sixties, famous graphic designers start to influence and modernize the art of graphic communication by working
for big companies and advertisement agencies. Most influential ones would be Paul Rand or Chermayeff & Geismar.
07 http://www.larousse.fr/encyclopedie/divers/Art_nouveau/106262
08 http://www.designhistory.org/Advertising_pages/FirstAd.html
09 http://en.wikipedia.org/wiki/William_Addison_Dwiggins
Illustration of The Grammar of Ornament published in 1856 by Owen Jones which contained 37
propositions on “what make good design”
Paul Rand’s logo creations
11. Digitalisation and Internet Revolution
In 1960, William Fetter, graphic designer for Boeing Aircraft, first introduced the term computer graphics when defin-
ing is work of three-dimensional wire frame models of pilots, cockpits and aircraft.10
In 1983 one of the first personal computer to have a mouth and a graphical user interface was commercialized by
Apple and started to revolutionize graphic design.
Between 1983 and 1986, Susan Kare, a graphic designer working for the new generation of apple computers, the Mac-
intosh, will push hard in order to make the interface friendly by creating new fonts and above all inventing icons that
would assist people in operating the computer. 11
10 http://dada.compart-bremen.de/item/agent/174
11 http://www.kare.com/about/bio.html
William Fetter’s work
Apple first personal computer with GUI and month, “Lisa I”
Susan Kare’s Macintosh icons
12. Computers will later integrate new types of fonts and images that uses Béziers Curves and straight lines instead of
pixels, we call it “vector graphics”. These vectors graphics allows images to be resized and transformed without loss
of quality, and “stairs effects” that we have in raster graphics.12
In 1989 Tim Berners-lee invented the World Wide Web, “an internet-based media initiative” meant to share informa-
tion at CERN. This new breakthrough will later one conduct a modern revolution in communication diffusion which will
radically popularize graphic design.
In parallel to this revolutions different graphic art and architecture movements continue to
influence graphic design. It is the case of Modernism, Pop Art, Postmodernism,13
New Wave or Deconstruction for
example.
12 http://graphicssoft.about.com/od/aboutgraphics/a/bitmapvector.htm
13 http://www.designhistory.org/PostModern_pages/EndInternational.html
Beziers curves
Andy Warhols’s Campbells packaging design, as a sample of Pop-Art.
13. Web 2.0
Nowadays graphic design is a flourishing sector that is constantly influenced by new technologies and user interfaces.
The second notable series of innovations in graphic design field after the emergence of internet can be defined under
the global name of what we call “Web 2.0”. Technically Web 2.0 is very difficult to define, it concerns the development
of Ajax powered web applications, the fact to use the web as a platform, the democratization and freeness of the web,
and the development of user friendly interface.01
We can basically resume Web 2.0 by saying that it is a new way of
thinking the internet allowing people without specific knowledge to use it, built content, and share it easily. Intern
functioning is more complex but extern using is accessible to everyone. It also corresponds to the huge boom of social
web with thousands of people using social Medias.
In term of graphic design, Web 2.0 bring simplification and clarification of contents. All big companies changed their
logo in order to correspond to the codes and expectations of a user friendly interface. Some graphic characteristics
of Web 2.0 pages would be: simplification, glossy effects, bold logo, bigger text, strong colors, reflection, gradients,
rich surfaces, simple icons... 02
This general simplification of graphic and interfaces also allowed everyone to become amateur graphic designers. To-
day, everyone who learn how to use Adobe Illustrator and Photoshop can pretend to have graphic design skills. And
everyone who is on Pinterest can find infinite sources of inspiration and new tendencies.
Skeuomorphism
The design tendency that emerged after the development of Web2.0 was skeuomorphism design. A Skeuomorph is
a derivative object that retain ornamental design cue form and structures that were necessary in the original.03
The
application in web graphic design is the tendency to reproduce shadows, textures and forms of real life objects on
screen.
01 http://www.paulgraham.com/web20.html
02 http://webdesignfromscratch.com/web-design/web-2-0-design-style-guide/
03 http://en.wikipedia.org/wiki/Skeuomorph
4. TODAY’S TRENDS
Web 2.0 social media logos
14. Flat Design
Today’s new tendency is Flat Design. Indeed, after having tried to reproduce real life on the screen, modern graphic
design really focuses on usability and follows minimalistic design approach. The idea is to remove all distracting design
elements and really focus on content and user’s goals. All the advantages of this new type of design are sum up here:
“Flat design brings with it everything that is appropriate for the modern web. Simple, minimalist web pages. This
simpleness translating to a medium that is relatively easy to implement. The use of low contrasting colour pallets are
easy on the eye. Sans serif fonts creating a feel of cleanliness. The removal of the ‘bells and whistles’ leaves us only
what is important: Colour, Shape and Content. A presentation method which is effective at being both minimalist and
beautiful. And with the rise of mobile computing, minimalism is a key advantage.”04
Flat design features “clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations”.05
Windows
8 “metro” interface made of tiles may be the most famous example, but flat design touch today all the facets of web
applications.
04 http://blog.usabilla.com/flat-design-going-far/
05 http://www.creativebloq.com/graphic-design/what-flat-design-3132112
Skeuomorphism old Ibook interface
Flat google plus interface
15. Moreover flat design thanks to its scalable characteristics is really in line with the other recent tendency in web design
which is responsive design. Responsive websites are made of pages that can adapt to all different types of screen size,
which is needed today as more and more users reach the internet through their tablets or smartphones.
Flat design becomes so popular today that everybody starts using it. However “flat” design does not mean “easy”
design and a misuse of minimalism and simplification can finally lead to bad design. It is also said that flat design is so
used today that it kills creativity and innovation. Designers fear to do something different at risk of being left behind! 06
Future trends?
So what’s next? Flat designed boomed in 2013 and is more and more used today. But like all tendencies it will start to
decrease soon and will be replaced by a new trend. What will come after flat design? It is hard to say unless you know
how to predict future. Some people claims that the next major design trend will be content-focused. A progressive
disappearance of graphic details until reaching truly minimalist design in order to really focus on the only important
thing that matters: content.07
Another thought is to say that “to know where we are going, we must look to the past”,
so that new trends will reuse old ideas and make something new and updated with it.08
06 http://blog.usabilla.com/flat-design-going-far/
07 https://medium.com/@danishamughal/the-death-of-flat-design-fce6b90ff7a
08 http://www.theprimacy.com/blog/flat-design-whats-next/