Questionnaire results.

1. Target Audience Questionnaire Results.
I wantedtocarry out researchintowhomaytarget audience where andwhattheirexpectationsare
of the genre. Afterreleasingaquestionnaireaskingwhatgenresof music people of all ageslistento,
I collatedthe resultsandcame to the conclusionthatthe targetaudience formygenre was ages18-
25. To thencarry out furtherresearchintomytarget audience’sexpectationsforthe genre Isentout
anotherquestionnaire topeoplebetweenthe ages18 and 25 of bothgenders.The aimof thiswas to
discoverwhatitwas myaudience likedaboutthe genre andwhatstyle of musicvideothey
associatedwiththe genre sothatI can constructmy ideasina way that conforms tothe conventions
of the genre.
Firstly,Iwantedtofindout whatlisteningtothe musicmakespeoplethinkof,orwhatthe songsare
associatedwithintermsof feelingandlyrics.Fromthe resultsof myquestionnaire,itisclearthat
the most commonassociationtothe genre or whatthe audience thinkthe musiclinkstoiswritten
about,is relationships.ThisissomethingIwill considerwhendraftinginitial ideasformyvideo.
Whenparticipantscircled‘other’some of the ideastheywrote downincluded:Travelling,just
relaxingandchillingoutimplyingafeelingratherthanstate of being.
What it makes people think of
Relationships Friendships Family Being alone Other

2. By knowingwhatmytargetaudience associate withgenre andwhere the commonlylistentoitmay
alsoinfluence mychoice of locationasIwishto craft a videothatis relatable tothe audience.The
resultsshowthatchillinginbedisthe mostcommonplace to listentothe musiclinkingtosome of
the ideasofferedwhenaskedwhatitmakesthemthinkof,suchas ‘chillingout’and‘relaxing’.This
givesme more of a whole image of howpeopleactwhentheylistentothe musicsuchas just
Concludingboth‘chillinginbed’and‘beingoutside’are mostassociatedwithmygenre however
some female participantsmayassociate the musicwithdancing. Iwill take thisintoaccountwhen
draftingideas.
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Chilling in bed Dancing Parties Being outisde
What might you associatethis genrewith/ wheremight you
listen to it.
Male Female
0 1 2 3 4 5 6 7
At a party
The forest
The beach
An open space
A house
Location expectations for a video within the genre.
Female Male

3. From thisquestionIcouldgatherwhattypesof locationsmytargetaudience mayexpecttosee ina
musicvideoof thisgenre.Thismaybe due to the moodof the musicor the narrative of the lyricsbut
mostpopularlocationswere ‘ahouse’or‘an openspace’,I findthisinterestingasthese are both
verycontrastinglocationsandthuswill create dynamicforthe videoasI can workeffectivelywith
the proxemicsof the actors to conveymessagestothe audience if Ichoose touse these locationsin
my final idea. ThisinformationalsolinkstoanothervideoIanalysedwithinmygenre thatwasbased
ina domesticlocation,ahouse,indicatingme amaybe a genre convention.
Finally,Iaskedwhatstyle of musicvideomyaudience wouldexpectformygenre.Itisclear that
‘Narrative’isthe mostpopularforthe videoandso I will keepthisinmindwhendevisingmyidea.
Howeverbothconceptandperformance were chosento.Thisisinterestingaswithinmygenre
researchthe three videosIanalysedincorporatedall three betweenthemindicatingthere isno
particularstyle linked withthe genre,butlinkedmore directlywiththe song.
Type of music video expected of the genre
Narrative Performance Concept