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Smu mba sem 3 marketing spring 2015 assignments

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WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING SPRING 2015 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1 Designing the marketing channel involves the decisions pertaining to the size of the channel, its coverage and number of levels. These decisions are significant since it ensures the availability of goods and services to customers at locations suitable for procurement. Discuss the factors like channel structure, breadth and costs involved which principally determinesthe Channel design. Definition of marketing channel Channel structure Channel breadth or intensity Costs involved 2 Explainthevariousstepsinvolvedinthepersonal sellingprocess. Definition of personal selling process Steps involved 3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economicorderquantitymodel. Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model 4 ExplaintheSCORmodel with a diagrammaticrepresentation. SCOR model Focusing Aspects with diagram 5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. Definition of VMS Three types of VMS 6 DescribethesupplychainBenchmarkingProcedure.
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Definition of Benchmarking Procedure forsupply chain benchmarking MK0011- CONSUMER BEHAVIOUR 1 Is it important to consider the behavior of consumers while deciding on the marketing mix ofthe company?Why?Explainwithsuitableexamples. Explanation Examples 2 What are the popularpositioningapproachesthatcompaniesuse?Giveexamples. Explanation Examples 3 Explainbrandimageandthe dimensionsofbrandpersonality Explanation of brand image Dimensions of brand personality 4 Select a restaurant which you have visited recently. Analyze the atmosphere and physical environment of this service set up. What image according to you does the restaurant’s environment convey? What changes would you suggest to make the environment more appealingto customers? Explanation on restaurant’s image Explanation on changes suggested by you 5 Discusstheapplicationofmulti-attributemodel inchanging consumerattitudes. Explanation 6 Write shortnoteson: (i) Optimal Stimulation Level(OSL) (ii) Dogmatism MK0012- Retail Marketing 1 Discusstheconceptof retail layoutandexplainthe typesof retail layouts. Definition of retail Layout Types of retail layout 2 DescribetheRetail BuyingProcessinbrief. Definition of retailing Explanation of retail buying process 3 Definition of private branding. Also discuss the advantages and disadvantages of private label froma retailer’sperspective. Definition Advantages of private label Disadvantages of private label 4 What is E-tailing?DescribetheadvantagesanddisadvantagesofE-tailing. Definition of E-tailing Advantages and Disadvantages of E-tailing
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. Explanation of pricing in Retail Retail Pricingstrategies 6 DescribeanythreeRural retail strategiesin brief. Definition of Rural retail Any three Rural retail strategies MK0013- MARKETING RESEARCH 1 DefineResearchanditscharacteristics.Also explainanyseventypesof research. Definition and characteristics of research Types of Research 2 A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo. What type of research and methods will youusein this case? Explanation 3 Explaintheninetypes ofexperimental designs Explanation 4 Discuss the suitable examples the various observation methods and techniques used in collectinginformation. Explanation & Examples 5 Discusstheprocessof designingaquestionnaire. Explanation 6 Discussthefeaturesof onlinemarketingresearchanditstypes. Definition Features Types GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com

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Smu mba sem 3 marketing spring 2015 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING SPRING 2015 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1 Designing the marketing channel involves the decisions pertaining to the size of the channel, its coverage and number of levels. These decisions are significant since it ensures the availability of goods and services to customers at locations suitable for procurement. Discuss the factors like channel structure, breadth and costs involved which principally determinesthe Channel design. Definition of marketing channel Channel structure Channel breadth or intensity Costs involved 2 Explainthevariousstepsinvolvedinthepersonal sellingprocess. Definition of personal selling process Steps involved 3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economicorderquantitymodel. Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model 4 ExplaintheSCORmodel with a diagrammaticrepresentation. SCOR model Focusing Aspects with diagram 5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. Definition of VMS Three types of VMS 6 DescribethesupplychainBenchmarkingProcedure.
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Definition of Benchmarking Procedure forsupply chain benchmarking MK0011- CONSUMER BEHAVIOUR 1 Is it important to consider the behavior of consumers while deciding on the marketing mix ofthe company?Why?Explainwithsuitableexamples. Explanation Examples 2 What are the popularpositioningapproachesthatcompaniesuse?Giveexamples. Explanation Examples 3 Explainbrandimageandthe dimensionsofbrandpersonality Explanation of brand image Dimensions of brand personality 4 Select a restaurant which you have visited recently. Analyze the atmosphere and physical environment of this service set up. What image according to you does the restaurant’s environment convey? What changes would you suggest to make the environment more appealingto customers? Explanation on restaurant’s image Explanation on changes suggested by you 5 Discusstheapplicationofmulti-attributemodel inchanging consumerattitudes. Explanation 6 Write shortnoteson: (i) Optimal Stimulation Level(OSL) (ii) Dogmatism MK0012- Retail Marketing 1 Discusstheconceptof retail layoutandexplainthe typesof retail layouts. Definition of retail Layout Types of retail layout 2 DescribetheRetail BuyingProcessinbrief. Definition of retailing Explanation of retail buying process 3 Definition of private branding. Also discuss the advantages and disadvantages of private label froma retailer’sperspective. Definition Advantages of private label Disadvantages of private label 4 What is E-tailing?DescribetheadvantagesanddisadvantagesofE-tailing. Definition of E-tailing Advantages and Disadvantages of E-tailing
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. Explanation of pricing in Retail Retail Pricingstrategies 6 DescribeanythreeRural retail strategiesin brief. Definition of Rural retail Any three Rural retail strategies MK0013- MARKETING RESEARCH 1 DefineResearchanditscharacteristics.Also explainanyseventypesof research. Definition and characteristics of research Types of Research 2 A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo. What type of research and methods will youusein this case? Explanation 3 Explaintheninetypes ofexperimental designs Explanation 4 Discuss the suitable examples the various observation methods and techniques used in collectinginformation. Explanation & Examples 5 Discusstheprocessof designingaquestionnaire. Explanation 6 Discussthefeaturesof onlinemarketingresearchanditstypes. Definition Features Types GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com