SMU MBA SPRING 2014 SOLVED ASSIGNMENTS

1. Dear students get fully solved SMU MBA Spring 2014 assignments
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SEM 3 MARKETING
MK0010- Sales, Distribution and Supply Chain Management
1 When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods and
services are usually distributed to customers.
Definition of VMS
Three types of VMS
2 Define Aggregate Planning and its strategies to meet demand and supply.
Definition of Aggregate planning.
Strategies used in Aggregate planning

2. (Chase, Level & Mixed)
3 An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is
not the same. Explain some important tools of Inventory management like ABC
analysis, Just-In-Time & Economic order quantity model.
Definition of Inventory and Inventory Management
ABC analysis, Just-In-Time &Economic Order Quantity Model
4 Explain the SCOR model with a diagrammatic representation.
SCOR model
Focusing Aspects with diagram
5 Explain the challenges faced by International Sales Manager.
Listing of challenges faced by International manager
6 Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking.
Procedure for supply chain benchmarking

3. MK0011- Consumer Behaviour
1 The ability to develop successful new products is critical to a company’s sales,
future growth and long-term survival. Customers evaluate all new products based on
their perceptions. Discuss the five categories of adopters classified by time of
adoption.
Five categories of adopters
2 Discuss the three component model of attitudes. What is the relevance of this
model to advertising objectives?
Three component model of attitudes
Relevance of this model to advertising objectives
3 One of the most critical decisions about creative strategy in advertising involves the
choice of an appropriate appeal. Some ads are designed with the intent of appealing
to the rational, logical aspect of the consumer’s decision making process. Discuss the
advertising appeals which are classified as rational & logical appeals.
Classification of advertising appeals
4 Describe the levels of consumer decision making while buying.
Levels of consumer decision making
5 A product or service that a person might buy to satisfy some needs often comes at
the expense of depriving another need as the person may be short on resources.

4. These compromises are described as motivational conflict. Explain the principal form
of motivational conflict with examples.
Explanation about motivation and motivational conflict
Forms of motivational conflict with examples
6 Write a short notes on the following:
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
A. Involvement and types of consumer behaviour
B. Dimensions of Involvement.
MK0012- Retail Marketing
1 Discuss the Retail pricing strategies.
Explanation about pricing in retail
Retail Pricing Strategies
2 Explain the factors affecting retail store locations Decisions.
Definition of retailing
Explanation about the factors affecting retail store location decision

5. 3 Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising
Steps involved in RMM
4 Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing
Future of e-tailing
5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision
making process. Explain various pricing strategies are adapted by the retailer
according to the situation.
Explanation of pricing in Retail
Retail Pricing strategies
6 Describe any three Rural retail strategies in brief.
Definition of Rural retail
Any three Rural retail strategies

6. MK0013- MARKETING RESEARCH
1 Explain the various types of Consumer and Business to Business (B2B) market
research.
Types of Consumer market research
Types of Business-Business market research
2 Measurement can be defined as assigning symbols or numbers to characteristics of
objects. Scaling may be considered an extension of measurement. It helps an
investigator to quantify the variables and assigning ranks to the items or subjects
selected. Discuss the four primary scales of Measurement.
Definition of Primary scales of Measurement
Explanation of Four scales of measurement
3 Explain the process of sampling and classification of non-probability sampling
techniques.
Definition of sampling
Process of Sampling techniques
Classification of Non-Probability sampling techniques
4 In today’s business scenario, the major aim of managers is to understand the
stimuli or attitude which results in a specific set of reactions and they are responsible
to measure and interpret before it occurs. Attitude measurement scales help
managers in understanding consumer’s attitudes, beliefs, preferences etc. These

7. scaling techniques are of two types: one is comparative scaling and another one is
non-comparative scaling. Discuss the types of non-comparative scaling which is used
widely in commercial marketing research studies with suitable examples .
Explanation of Non-comparative scaling
Types of non-comparative scaling
5 A survey or Research is a term which means analyzing the latest trends and
collecting the related facts and figures for a particular research. Online marketing
research is used by the companies to evaluate their sales performance. Discuss the
types of Online marketing research.
Definition of Online Marketing research
Types of Online marketing research
6 Write a short notes on:
A. Various types of Research(any five)
B. Characteristics of Research
A. Various types of Research(any five)
B. Characteristics of Research
Dear students get fully solved SMU MBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601

8. These are just questions for reference . To check samples see our latest
uploads in blog archive or search assignments .
(Prefer mailing. Call in emergency )