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SMU MBA SEM 2 SPRING 2015 ASSIGNMENTS
MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
1 Write shortnoteson:
Environmental scanningasabasisforstrategicdecisionmaking
Toolsforimplementationofoperations
Differentiationstrategiesasabasisofdecisionmaking
Corecompetenciesasa basisofdecisionmaking
2 Answerthe followingquestions:
a. What isforecasting?
b. What arethe benefitsof forecasting?
c. What arethe costimplicationsofforecasting?
d. List the differenttypesofforecastingmethods
3 Describetheprocessofvalueanalysis.
Description of the steps in the process of value analysis
a. Data gathering
b. Analysis and valuation of functions
c. Idea generation and evaluation of substitutes
d. Implementation and regulation
4 What do youunderstandbyâlinebalancingâ? Whathappensiflinebalancedoesnotexist?
Define line balancing
Explain the conceptof line balancing with an example
List the objectivesof line balancing
Describe what happens if balance doesnât exist
5 Explainthesteps to set data in logical order so thatthe businessprocessmaybedefined.
List the ingredientsofa businessprocess.
Explanation of the steps to set data in a logical order
Listing of the ingredients of a business process
6 Describe the post implementation review of a project. Explain the tools that may be
consideredforpostimplementationreview.
Description of the four parts of the post implementation review of a project
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Final productreview
Outstanding project workreview
Projectreview
Process review
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MB0045- FINANCIAL MANAGEMENT
1 Explain the liquidity decisions and its important elements. Write complete information on
dividenddecisions.
Explanation of liquidity decisions withits important elements
Explanation of dividend decisions
2 Explainaboutthedoublingperiodandpresentvalue.Solvethebelowgivenproblem:
Under the ABC Bankâs Cash Multiplier Scheme, deposits can be made for periods ranging
from 3 months to 5 years and for every quarter, interest is added to the principal. The
applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more
than 24 months.What will bethe amount ofRs. 1000after 2 years?
Explanation of doubling period
Solving the problem
Explanation of present value
3 Write shortnoteson:
a) OperatingLeverage
b) Financial leverage
c) Combinedleverage
Explanation of operating leverage
Explanation of financial leverage
Explanation of combined leverage
4 Explainthe factorsaffectingCapital Structure.Solvethebelowgivenproblem:
Given below are two firms, A and B, which are identical in all aspects except the degree of
leverageemployedbythem. What isthe averagecostofcapital of bothfirms?
Details of Firms A and B
Firm A Firm B
Net operatingincomeEBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest ondebenturesI Nil Rs.25,000
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EquityearningsE Rs.1,00,000 Rs.75,000
Costofequity Ke 15% 15%
CostofdebenturesKd 10% 10%
Marketvalueofequity S = E/Ke Rs. 6, 66, 667 Rs.5,00,000
Marketvalueofdebt B Nil Rs.2,50,000
Total valueoffirmV Rs. 6, 66, 667 Rs,7,50,000
Explanation of factorsaffecting capital structure
Solution for the problem
Interpretation
5 Explainall thesourcesofriskin capital budgetingwithexamples.
Solvethebelowgivenproblem:
An investment will have an initial outlay of Rs 100,000. It is expected to generate cash
inflows.Cashinflowforfouryears.
Year Cash Flow
1 40000
2 50000
3 15000
4 30000
If the riskfree rate andthe riskpremiumis10%,
a) Computethe NPV usingthe riskfree rate
b) ComputeNPV usingrisk-adjusteddiscountrate
Explanation of risk in capital budgeting with examples
Solution for the problem with interpretation
6 Explain the objectives of Cash Management. Write about the Baumol model with their
assumptions.
Explanation of objectivesof cash management
Explanation of Baumol model with assumptions
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MB0046- Marketing Management
1. A marketing mix can be referred to as a planned mix of the controllable elements of a
productâsmarketingplan,commonlytermedas4Ps: Product, Price,Placeand promotion.
Considering the increasing role of services in the economy and customer orientation,
additional 3 Ps such as People, Process and physical evidence were added to the marketing
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mix. These Ps are very important while generating optimum income for the company since it
will be adjusted until the right combination that serves the needs of the customers. Define
the term marketingmix. Describethe7ps ofmarketingmix.
Definition of Marketing mix
Explanation of 4pâs
Explanation of Additional 3 pâs
2 A brand is a composite set of beliefs and associations in the mind of consumers. In brand
development, as a part of branding strategy decision, the brand manager can decide to
create new brand elements for the new products, apply some of the existing brand elements
to the new product, or use a combination of existing and new brand elements to the existing
and new products. Explain the different branding strategies used by the companies for their
rangeof products.
Definition of Brand
Advantages of Brand
Explanation of different branding strategies adopted by companies
3 Describetheinternational marketentrystrategiesin brief.
Joint ventures
Strategic alliances
Direct investment
Contract manufacturing
Franchising
4 Personal selling focuses in on âpersonalâ or âone to oneâ selling. It involves an individual
salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. Explain the steps in the personal selling
processwhichhelpsinthe successful sales.
Definition of Personal Selling
Explanation of steps in the Personal selling process
5 Describethestagesin consumerdecisionmakingprocess.
Explanation of consumer decision making process
6 Describe some of the strategies for effective marketing and advertising in rural market.
Also explaintheinnovativeuseofmediain rural market.
Nature of the rural market
Strategies
Innovativeuse of media
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MB0047 â MANAGEMENT INFORMATION SYSTEM
1 In todayâs life, Individuals rely on information systems, generally Internet-based, for
conducting much of their personal lives: for socializing, study, shopping, banking, and
entertainment. Information technology refers to anything related to computing technology,
such as networking, hardware, software, the Internet, or the people that work with these
technologies. How do you differentiate between information system and information
technology?Explainusinganexample.
Differentiation between information system and information technology
Explaining with an example
2 ExplaindecisionmakingwithMIS usingTravellingsalesmanproblem
Meaning of decision making with MIS
Travelling Salesman problem
3 How to use information system to support competitive strategy? Explain with an example
foreach strategy
5 strategy and its use of information system
Examples foreach of the strategy
4 Decision making is a daily activity for any human being. In the decision making process, we
choose one course of action from a few possible alternatives. In the process of decision
making, we may use many tools, techniques and perceptions. Describe Herbert Simon model
onDecisionmaking.
Herbert Simon model on decision making
5 Write shortnoteson
a. Data administration
b. Managingconcurrency
c. Reduceddataredundancy
d. Recoveryfromcrashes
e. Data access
6 Write shortnoteson
a. Roleofworkplacemonitoring
b. Poweroverusers
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MB0048 OPERATIONS RESEARCH
1 DiscussthemethodologyofOperationsResearch.Explaininbriefthephasesof Operations
Research.
Meaning of Operations Research
Methodology of Operations Research
Phases of Operations Research
2 a. Explainthe graphical methodofsolvingLinearProgrammingProblem.
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material
restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y
paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours
to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per
ton ofgradeX andY paperrespectively.Formulatethisas a LinearProgrammingProblem.
[Meaning of Linear programming problem
Explanation of graphical method of solving Linear Programming Problem
Formulation of LPP (Objectivefunction& Constraints)]
3 a. Explainhowto solvethe degeneracyintransportationproblems.
b. ExplaintheprocedureofMODImethodof findingsolutionthroughoptimalitytest.
[a. Degeneracy in transportation problem
b. Procedure of MODI method]
4 a. Explainthe stepsinvolvedinHungarianmethodofsolvingAssignmentproblems.
b. Find an optimal solutionto anassignmentproblemwiththe followingcostmatrix:
JI J2 J3 J4
10 9 7 8
5 8 7 7
5 4 6 5
2 3 4 5
a. Steps in Hungarian method
b. Computation/Solution to the problem
5 a. Write a short noteon MonteCarlo Simulation.
b. A Companyproduces150cars.But the productionratevarieswiththe distribution.
ProductionRate 147 148 149 150 151 152 153
Probability 0.05 0.10 0.15 0.20 0.30 0.15 0.05
At present the track will hold 150 cars. Using the following random numbers determine the
average number of cars waiting for shipment in the company and average number of empty
spacein the truck. RandomNumbers82, 54, 50, 96, 85, 34, 30, 02, 64, 47.
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[Explanation of Monte Carlo Simulation
Calculation/ Solution to the problem]
6 a. Explainthe dominanceprincipleingametheory.
b. DescribetheConstituentsofa QueuingSystem.
c. DifferentiatebetweenPERT andCPM.
[a. Dominance principle in game theory
b. Constituents of a Queuing System
c. Differencesbetween PERTand CPM]
MB 0049 - PROJECT MANAGEMENT
1 Explainthephasesofprojectmanagementlifecycle.
1 Write Shortnoteson:
1. PERT model
2. CPM model
2 DefineProjecttypeorganization anddiscussindetail
Define project type organisation in your own words
Give a brief outline of project type organisation
List the advantages of project type organisation
List the disadvantages of project type organization
Give a few examples of project type organization
3 Answerthe followingquestions:
1. Mentionthe steps involvedinacompetitivebid.
2. Mention the elements/points that must be kept in view when designing , developing and
operatingaPMIS (ProjectManagementInformationSystem)
1. List the 5 steps involvedin a competitive bid
2. List the 5 elements/points that must be kept in view when designing , developing and operating a
PMIS
4 Discussthemajorcontentsof the projectâsfinal report
Explain the purpose of the projectfinal report
List suggested content of projectfinal report
Explain each content and what it should contain
5 Write shortnoteson
1. Roleofriskmanagement inoverall projectmanagement
2. Quality assurance
6 What are the commonfeaturesofprojectmanagementsoftware.
Briefly describe the common features
Explain the use of the features
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