SEM 3 Marketing SUMMER 2014 ASSIGNMENTS

1. ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management
BK ID B1721
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking. 2
Procedure for supply chain benchmarking 8 10
2 Explain recent trends in the area of sales management under International sales
management.
Definition of sales management 2
Explanation of trends 8 10
3 Briefly discuss about the nature and responsibilities of a Sales manager.
Goal setting 3
Planning and budgeting 3
Organizing and implementing 2
Controlling and evaluating 2 10
4
Explain the SCOR model with a diagrammatic representation.
SCOR model 5
Focusing Aspects with diagram 5 10
5
When one member of distribution channel tries to maximize its profits at the
expense of rest of the members, it will create conflicts, resulting in the decline of
profits. To avoid these conflicts, now retail firms have started forming vertical
Marketing systems (VMS). Explain the three types of VMS through which goods
and services are usually distributed to customers.
Definition of VMS 2
Three types of VMS 8 10
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2. 6 An organization needs to be extremely cautious in making investments in various
types of inventories. The extent of control required to be maintained on all items is
not the same. Explain some important tools of Inventory management like ABC
analysis, Just-In-Time & Economic order quantity model.
Definition of Inventory and Inventory
Management
3
ABC analysis, Just-In-Time &Economic Order
Quantity Model
7 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.