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WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 RETAIL SUMMER 2015 ASSIGNMENTS ML0015 1 Define Customer Relationship Management (CRM). Explain the basic requirements for CRM implementationprocess. Definition of CRM Basic requirements forCRM implementation 2 What do youmean byServicequality?Brieflydescribethe stepsinvolvedinGapanalysis. Explanation of Service quality Steps involvedin Gap analysis. 3 What do you mean by Service marketing? Describe the services marketing triangle in detail with figure. Definition of Service marketing Services marketing triangle 4 What do you mean by Customer acquisition in service marketing? What are all the essential requisitesforanOrganisationto beeffectivein its acquisitionefforts? Definition of Customer acquisition Essential requisites 5 Write a shortnoteson: A. Brandingofservices B. Differentiatebetweenbrandingservicesandbrandingproducts. A. Branding of services B. Differentiate between branding services and branding products. 6 Write a shortnoteson : A. Self-serviceTechnologieswithexamples B. CustomerInteractionManagement(CIM) A. Self-service Technologies with examples B. Customer Interaction Management(CIM) ML0016 1 DefineSalespromotion.Explainthetoolsandtechniquesofconsumersalespromotion. Definition of Sales promotion Tools and techniques 2 Write a shortnoteson: A. GesaltPsychology B. Attitude change
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications?Explaintheconceptindetail. Define media Explanation of the concepts 5 Explain Advertising standards council of India (ASCI) and also discuss the Forms of ethical violationsinAdvertising. Explanation of ASCI Forms of ethical violations 6 What do you understand by ‘Advertising’? Describe any five factors that affect marketing and advertising. Definition of Advertising Factors ML0017 1 Elaboratethedifferentmodelsformalls. Explanation of three types of model 2 What are the characteristicsofinternational standardsofshoppingmalls? Explanation 3 “Developing a suitable tenant mix plan is crucial to the success of a tenant management strategy in malls. There are certain guiding factors that help in determining an appropriate tenant mix”. Comment Explanation of the statement 4 “Branding creates and communicates a set of feelings, relations and potentials about a specificcompany”.Commentonthe experiential marketinginthiscontext. Explanation of experiential marketing 5 “Adoptionofnewtechnologiesisconstrainedbyacoupleoffactors”.Explainsuchfactors. Explanation of Factors that affectorganization 6 Describethestepsof emergencymanagement. Explanation ML0018 1 ExplainPERT anditsadvantages. Explanation of PERT Explanation of Advantages 2 “Project ideas pass through a brainstorming process which requires a judgmental process. Explainthisjudgmental processindetail. Explanation 3 Describethecomponentsforretail projectformulation. Explanation 4 Elaborate the essential skills required for appraisal of the managerial team for a retail project. Explanation
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 5 Explainthetechniquesforplanningretail projectactivities. Explanation 6 Write shortnoteson: a) Gantt Chart b) FishboneDiagrams a) Meaning b) Meaning

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Smu mba sem 4 retail summer 2015 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 RETAIL SUMMER 2015 ASSIGNMENTS ML0015 1 Define Customer Relationship Management (CRM). Explain the basic requirements for CRM implementationprocess. Definition of CRM Basic requirements forCRM implementation 2 What do youmean byServicequality?Brieflydescribethe stepsinvolvedinGapanalysis. Explanation of Service quality Steps involvedin Gap analysis. 3 What do you mean by Service marketing? Describe the services marketing triangle in detail with figure. Definition of Service marketing Services marketing triangle 4 What do you mean by Customer acquisition in service marketing? What are all the essential requisitesforanOrganisationto beeffectivein its acquisitionefforts? Definition of Customer acquisition Essential requisites 5 Write a shortnoteson: A. Brandingofservices B. Differentiatebetweenbrandingservicesandbrandingproducts. A. Branding of services B. Differentiate between branding services and branding products. 6 Write a shortnoteson : A. Self-serviceTechnologieswithexamples B. CustomerInteractionManagement(CIM) A. Self-service Technologies with examples B. Customer Interaction Management(CIM) ML0016 1 DefineSalespromotion.Explainthetoolsandtechniquesofconsumersalespromotion. Definition of Sales promotion Tools and techniques 2 Write a shortnoteson: A. GesaltPsychology B. Attitude change
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications?Explaintheconceptindetail. Define media Explanation of the concepts 5 Explain Advertising standards council of India (ASCI) and also discuss the Forms of ethical violationsinAdvertising. Explanation of ASCI Forms of ethical violations 6 What do you understand by ‘Advertising’? Describe any five factors that affect marketing and advertising. Definition of Advertising Factors ML0017 1 Elaboratethedifferentmodelsformalls. Explanation of three types of model 2 What are the characteristicsofinternational standardsofshoppingmalls? Explanation 3 “Developing a suitable tenant mix plan is crucial to the success of a tenant management strategy in malls. There are certain guiding factors that help in determining an appropriate tenant mix”. Comment Explanation of the statement 4 “Branding creates and communicates a set of feelings, relations and potentials about a specificcompany”.Commentonthe experiential marketinginthiscontext. Explanation of experiential marketing 5 “Adoptionofnewtechnologiesisconstrainedbyacoupleoffactors”.Explainsuchfactors. Explanation of Factors that affectorganization 6 Describethestepsof emergencymanagement. Explanation ML0018 1 ExplainPERT anditsadvantages. Explanation of PERT Explanation of Advantages 2 “Project ideas pass through a brainstorming process which requires a judgmental process. Explainthisjudgmental processindetail. Explanation 3 Describethecomponentsforretail projectformulation. Explanation 4 Elaborate the essential skills required for appraisal of the managerial team for a retail project. Explanation
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 5 Explainthetechniquesforplanningretail projectactivities. Explanation 6 Write shortnoteson: a) Gantt Chart b) FishboneDiagrams a) Meaning b) Meaning