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SMU mba sem 3 marketing fall 2014 assignments

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WWW.SMUSOLVEDASSIGNMENTS.COM GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0010- Sales Distribution and Supply Chain Management 1 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. Definition of VMS Three types of VMS 2 Explain recent trends in the area of sales management under International sales management. Definition of sales management Explanation of trends 3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model. Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model 4 Explain the SCOR model with a diagrammatic representation. SCOR model Focusing Aspects with diagram 5 Explain the challenges faced by International Sales Manager Listing of challenges faced by International manager 6 Describe the supply chain Benchmarking Procedure. Definition of Benchmarking Procedure for supply chain benchmarking MK0011- CONSUMER BEHAVIOUR 1 Explain the tri-component attitude model Cognitive component EMAIL US AT- solvemyassignments@gmail.com
WWW.SMUSOLVEDASSIGNMENTS.COM affective component conative component 2 Describe the levels of consumer decision making while buying. Levels 3 Explain brand image and the dimensions of brand personality Explanation of brand image Dimensions of brand personality 4 Explain the VALS (Value and Lifestyle) framework with diagram. VALS Framework Diagram 5 Explain the five categories of Adopters in innovation process. Five categories 6 Briefly discuss the decision-making models. Nicosia Model of Consumer Decision-Making Howard-Sheth Model Engel, Blackwell, Miniard Model MK0012- Retail Marketing 1 Discuss the Retail pricing strategies. Explanation about pricing in retail Retail Pricing Strategies 2 Describe the Retail Buying Process in brief. Definition of retailing Explanation of retail buying process 3 Explain the Retail Merchandising Management (RMM) in brief. Definition of Retail Merchandising Steps involved in RMM 4 Define e-tailing. Explain the future of electronic retailing. Definition of e-tailing Future of e-tailing 5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. Explanation of pricing in Retail Retail Pricing strategies 6 Describe any three Rural retail strategies in brief. EMAIL US AT- solvemyassignments@gmail.com
WWW.SMUSOLVEDASSIGNMENTS.COM Definition of Rural retail Any three Rural retail strategies MK0013- MARKETING RESEARCH 1 Define Research and its characteristics. Also explain any seven types of research. Definition and characteristics of research Types of Research 2 Explain the various types of Consumer and Business to Business (B2B) market research. Types of Consumer market research Types of B2B market research 3 Discuss the various Techniques of Sales Analysis and forecasting in estimating the current market demand. Qualitative techniques Quantitative techniques 4 Discuss the Various techniques of Probability sampling techniques in detail with examples. Definition of probability sampling Techniques of probability sampling 5 Explain the process of sampling and classification of non-probability sampling techniques. Definition of sampling Process of sampling Classification of non-probability sampling 6 Discuss the features of online marketing research and its types. Definition Features Types GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com EMAIL US AT- solvemyassignments@gmail.com

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SMU mba sem 3 marketing fall 2014 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0010- Sales Distribution and Supply Chain Management 1 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. Definition of VMS Three types of VMS 2 Explain recent trends in the area of sales management under International sales management. Definition of sales management Explanation of trends 3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model. Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model 4 Explain the SCOR model with a diagrammatic representation. SCOR model Focusing Aspects with diagram 5 Explain the challenges faced by International Sales Manager Listing of challenges faced by International manager 6 Describe the supply chain Benchmarking Procedure. Definition of Benchmarking Procedure for supply chain benchmarking MK0011- CONSUMER BEHAVIOUR 1 Explain the tri-component attitude model Cognitive component EMAIL US AT- solvemyassignments@gmail.com
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM affective component conative component 2 Describe the levels of consumer decision making while buying. Levels 3 Explain brand image and the dimensions of brand personality Explanation of brand image Dimensions of brand personality 4 Explain the VALS (Value and Lifestyle) framework with diagram. VALS Framework Diagram 5 Explain the five categories of Adopters in innovation process. Five categories 6 Briefly discuss the decision-making models. Nicosia Model of Consumer Decision-Making Howard-Sheth Model Engel, Blackwell, Miniard Model MK0012- Retail Marketing 1 Discuss the Retail pricing strategies. Explanation about pricing in retail Retail Pricing Strategies 2 Describe the Retail Buying Process in brief. Definition of retailing Explanation of retail buying process 3 Explain the Retail Merchandising Management (RMM) in brief. Definition of Retail Merchandising Steps involved in RMM 4 Define e-tailing. Explain the future of electronic retailing. Definition of e-tailing Future of e-tailing 5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. Explanation of pricing in Retail Retail Pricing strategies 6 Describe any three Rural retail strategies in brief. EMAIL US AT- solvemyassignments@gmail.com
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM Definition of Rural retail Any three Rural retail strategies MK0013- MARKETING RESEARCH 1 Define Research and its characteristics. Also explain any seven types of research. Definition and characteristics of research Types of Research 2 Explain the various types of Consumer and Business to Business (B2B) market research. Types of Consumer market research Types of B2B market research 3 Discuss the various Techniques of Sales Analysis and forecasting in estimating the current market demand. Qualitative techniques Quantitative techniques 4 Discuss the Various techniques of Probability sampling techniques in detail with examples. Definition of probability sampling Techniques of probability sampling 5 Explain the process of sampling and classification of non-probability sampling techniques. Definition of sampling Process of sampling Classification of non-probability sampling 6 Discuss the features of online marketing research and its types. Definition Features Types GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com EMAIL US AT- solvemyassignments@gmail.com