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SMU MBA SEM 2 WINTER 2014 ASSIGNMENTS
MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
1 Write short notes on:
Outsourcing strategies for capital productivity
Implementation of operations
Basic competitive priorities
Market survey method of forecasting
2 “Gujarat’s emergence as an auto hub is a positive for the economy
Saturday, 17 September 2011 - 8:00am IST | Place: Mumbai | Agency: DNA
Several domestic and foreign auto manufacturers have either announced plans to establish
manufacturing plants in Gujarat or are considering it as a possible location.
Those establishing the plants include the US-based Ford Motor and PSA Peugeot Citroen
from France, joining India’s Tata Motors, General Motors of US, Bombardier of Canada and
Asia Motor Works (AMW), a heavy commercial vehicle manufacturer.
Auto ancillary hubs, which are critical for a thriving auto hub, are located in Rajkot,
Ahmedabad and Vadodara, and more to come in Kutch and Sanand districts. A precision
engineering park is planned to come up in Dahej.
Domestic companies that are considering to enter Gujarat, with the exception of Maruti
Suzuki, include Hero MotorCorp (formerly Hero Honda), Bajaj Auto and Hindustan
Aeronautics Ltd (HAL), a public sector company specialising in production of aircraft and
helicopters. (Recently Maruti Gujarat’s auto hub thus goes beyond the production of cars.
The mix of domestic and foreign auto companies also provides opportunities for skills
transfer and learning.
Total installed capacity of Tamil Nadu, mainly around Chennai, is 1.28 million units, and is
among the top 10 centres globally for car manufacturing, while that of Maharashtra, mainly
around Pune, is 0.61 million units. With the entry of Ford and Peugeot, Gujarat’s production
capacity, mainly around Sanand, is projected at 0.76 million by 2014. This will rise
significantly if Maruti’s production, largely for export, comes on stream.
Gujarat’s currently established but relatively mid-sized auto ancillary units are getting a
boost from these automakers, referred to as OE (original equipment) procedures, asking
their tier I, II and III vendors to locate manufacturing and assembly facilities in and around
their main production sites. Tata, for example, is encouraging and facilitating key vendors to
locate to Sanand and set up a facility within a reasonable time horizon.

Gujarat’s emergence as an auto hub is not an accident, but an outcome of leveraging its
strengths through sound economic policies and competent management by the state
government.
Gujarat has leveraged its locational advantages, with relatively low transaction costs for
accessing markets in the western and northern India. Good rail connectivity is slated to
improve significantly with the opening of the dedicated freight corridors to Dahej and Nhava
Sheva passing through large parts of Gujarat. Sanand is also a part of the Delhi-Mumbai
Industrial Corridor (DMIC), a multi-billion dollar India-Japan initiative. The Delhi-Mumbai
freight corridor project will provide excellent rail connectivity for the auto sector in Sanand
and for other industries.
Gujarat’s port development initiatives are closely coordinated with rail transport. These
provide access for exports to the West, a favoured market for Indian OE. Since 2009, Maruti
has been shipping cars by rail from Manesar to the Mundra Port, where there is a roll-on-
roll-off (RORO), terminal for receiving and prepping new cars for exports. Korean
automakers are also exploring this option.
Gujarat’s port development also could permit economical transportation to other parts of
the country, through viable coastal shipping routes which is yet to take off, thus diversifying
transport modes.
Developing domestic and international financial services, improving road and air
connectivity and focusing on affordable housing and other amenities could further add to
Gujarat’s locational advantage.
One of the advantages of Gujarat is the larger share of non-fertile agricultural land. This
potentially makes managing the requirements of industry for land easier. Gujarat Industrial
Development Corporation (GIDC) deserves credit for turning the above potential into actual
accomplishments.
As many of the established tier I, II and III manufacturers in Tamil Nadu and Delhi are faced
with space and environmental constraints in expanding their operations in their historic
sites, they are exploring alternate avenues. Gujarat’s land bank could thus be an attractive
factor.
Sanand is a part of special investment region, which permits firms investing there to avail
various fiscal and non-fiscal benefits, reducing project costs, including time for completing
the project cycle.
The Gujarat government recognises the importance of overall conducive investment
environment in attracting investments rather than merely relying on tax incentives. This
policy lesson is applicable to the investment and manufacturing zones (NIMZs) under the
national manufacturing policy (NMP) which is being finalised. It envisages around five
greenfield integrated industrial townships.
Another noteworthy policy initiative is establishment of an automotive skills development
institute at Sanand on a public private partnership basis by Gujarat government and Peugeot
Citroen. This approach to human capital development will serve, India, Gujarat and the new
entrants well as they will have access to a younger work force, well trained in modern
manufacturing techniques with skills honed around the productivity needs of the future.
There are several reasons why Gujarat’s emergence as an auto hub is a positive for India’s
economy. First, the auto sector is a mother industry and for every direct job in the OE,
minimum 5-7 indirect jobs are created in tier I, II and III, not including jobs for drivers,
service station attendants and mechanics that form a well paying proposition for many
relatively less skilled, but aspirational Indians.

Secondly, importance of transport equipment, which includes all types of motorised
vehicles, in India’s trade has been increasing. Its share in India’s exports rose from 2.3% in
2000-01 to 7.8% in April-February 2010-11; while the corresponding share for imports soar
from 1.4% to 2.5%. The emergence of Gujarat as an auto hub is expected to assist in India’s
external trade in transport equipment as exports are likely to constitute a significant
proportion of auto sector’s output from Gujarat.
Many European OE are building their design and engineering back offices in India, providing
job opportunities for the design, hardware and software engineers. This will help India to
develop a niche position globally and diversify its export basket.
Thirdly, healthy competition among auto hubs in Tamil Nadu, Maharashtra and Gujarat will
be a positive for the manufacturing productivity. This is because such competition will
mitigate against complacency by each of them and contain costs.
Finally, it would assist India in progressing towards the goal of increasing the share of
manufacturing in GDP from 16% in 2010 to 25% by 2022. It could also assist in India’s
international competitiveness in manufacturing as PTAs (preferential trade agreements)
with economic partners with strong manufacturing sectors, such as China, Japan, and Korea,
are implemented.”
Source: http://www.dnaindia.com/money/report-gujarat-s-emergence-as-an-auto-hub-is-a-
positive-for-the-economy-1588052, accessed 24th Oct, 2014
Instructions: Read the above article and hyperlinked articles to answer the question given below
Question
Evaluate the factors that favour Gujarat as a location for manufacturing automobiles.
List the general factors that favour Gujarat as a destination for automobile manufacturing
List the special factors that favour Gujarat as a destination for automobile manufacturing
Explain why each of these factors favour Gujarat as automobile manufacturing hub
Compare Gujarat with other states like Tamil Nadu or Haryana in terms of locating a automobile
manufacturing plant
Summarize if Gujarat is a better location for manufacturing automobiles
5Ss system of waste elimination
Scheduling in services
Vendor managed inventory
Subcontracting capacity (production) option
4 Describe the post implementation review of a project. Explain the tools that may be
considered for post implementation review.
Description of the four parts of the post implementation review of a project
Final product review
Outstanding project work review
Project review
Process review
5 Explain the steps to set data in logical order so that the business process may be defined.
List the ingredients of a business process.
Explanation of the steps to set data in a logical order
Listing of the ingredients of a business process

6 Describe the dimensions of quality.
Explain the four dimensions of quality
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MB0045- FINANCIAL MANAGEMENT
1 Explain the liquidity decisions and its important elements. Write complete information on
dividend decisions.
Explanation of liquidity decisions with its important elements
Explanation of dividend decisions
2 Explain about the doubling period and present value. Solve the below given problem:
Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging
from 3 months to 5 years and for every quarter, interest is added to the principal. The
applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more
than 24 months. What will be the amount of Rs. 1000 after 2 years?
Explanation of doubling period
Solving the problem
Explanation of present value
a) Operating Leverage
b) Financial leverage
c) Combined leverage
Explanation of operating leverage
Explanation of financial leverage
Explanation of combined leverage
4 Explain the factors affecting Capital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the degree of
leverage employed by them. What is the average cost of capital of both firms?
Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs.25,000
Equity earnings E Rs.1,00,000 Rs.75,000
Cost of equity Ke 15% 15%

Cost of debentures Kd 10% 10%
Market value of equity S = E/Ke Rs. 6, 66, 667 Rs.5,00,000
Market value of debt B Nil Rs.2,50,000
Total value of firm V Rs. 6, 66, 667 Rs,7,50,000
Explanation of factors affecting capital structure
Solution for the problem
Interpretation
5 Explain all the sources of risk in capital budgeting with examples.
Solve the below given problem:
An investment will have an initial outlay of Rs 100,000. It is expected to generate cash
inflows. Cash inflow for four years.
Year Cash Flow
1 40000
2 50000
3 15000
4 30000
If the risk free rate and the risk premium is 10%,
a) Compute the NPV using the risk free rate
b) Compute NPV using risk-adjusted discount rate
Explanation of risk in capital budgeting with examples
Solution for the problem with interpretation
6 Explain the objectives of Cash Management. Write about the Baumol model with their
assumptions.
Explanation of objectives of cash management
Explanation of Baumol model with assumptions
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MB0046- Marketing Management
1 Suppose you are the marketing manager of a banking firm. Your bank has opened its first
branch overseas. What factor do you think will affect the choice of marketing the most and
why?
Define environment scanning
Demographics
Political and Legal environment

Socio-cultural environment
2 A brand is a composite set of beliefs and associations in the mind of consumers. In brand
development, as a part of branding strategy decision, the brand manager can decide to
create new brand elements for the new products, apply some of the existing brand elements
to the new product, or use a combination of existing and new brand elements to the existing
and new products. Explain the different branding strategies used by the companies for their
range of products.
Definition of Brand
Advantages of Brand
Explanation of different branding strategies adopted by companies
3 Describe the international market entry strategies in brief.
Joint ventures
Strategic alliances
Direct investment
Contract manufacturing
Franchising
4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual
salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. Explain the steps in the personal selling
process which helps in the successful sales.
Definition of Personal Selling
Explanation of steps in the Personal selling process
5 Describe the stages in consumer decision making process.
Explanation of consumer decision making process
6 Describe some of the strategies for effective marketing and advertising in rural market.
Also explain the innovative use of media in rural market.
Nature of the rural market
Strategies
Innovative use of media
Rs.700 per semester
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MB0047 – MANAGEMENT INFORMATION SYSTEM

1 In the current e-world any organisation’s massive operations are managed by various
types of information systems that help them to achieve their goals of servicing their clients.
This can be done by the growth of modern organization. Discuss some of the essential
features of modern organisation.
[Listing the features
Explaining each of them in brief]
2 Marketing managers are keener to look for a least cost route that also allow a sales person
to meet all his customers. Identifying a least cost route with this features is slightly
complicated. Therefore, managers depend on decision support tools to find the most cost
effective routes to cover the market. The travelling salesman problem is one of such tool.
Describe the tool with a diagram.
[Graphical representation of Travelling salesman problem
Describing the problem]
3 There are many examples of digital goods. Companies such as Amazon.com are selling
digital versions of books over their site. These digital books can be read on special readers
that display the pages on a screen.
a. List the important properties of information goods
b. Explain positive feedback with diagrams
[a. Listing the properties
b. Two diagrams
Explanation on positive feedback]
4Decision support systems (DSS) are used extensively across organisations to assist
managers with making decisions. Decision making by managers involves the phases of
intelligence, design, and choice, and DSS help mainly with the choice part as they support
structured and unstructured types of decisions.
a. What is it that managers do when they make decisions?
b. Explain the different types of decisions
[a. Explaining decision making process
b. List and describing the different types of decisions]
5 What is crowdsourcing? How does the site Galaxy Zoo manage crowdsourcing?
[Crowdsourcing definition
Explaining site Galaxy Zoo management]
6 Data and information relating to individuals could be of sensitive nature. Give some
examples of such kind of data
[Explaining five examples]
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MB0048 OPERATIONS RESEARCH
1 Explain the types of Operations Research Models. Briefly explain the phases of Operations
Research.
[Meaning of Operations Research
Types of Operations Research Models
Phases of Operations Research]
2 a. Explain the graphical method of solving Linear Programming Problem.
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material
restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y
paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours
to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per
ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem.
[Meaning of Linear programming problem
Explanation of graphical method of solving Linear Programming Problem
Formulation of LPP (Objective function & Constraints)]
3 a. Explain how to solve the degeneracy in transportation problems.
b. Explain the procedure of MODI method of finding solution through optimality test.
[a. Degeneracy in transportation problem
b. Procedure of MODI method]
4 a. Explain the steps involved in Hungarian method of solving Assignment problems.
b. What do you mean by unbalanced assignment problem? How do you overcome it?
[Steps in Hungarian method
Unbalanced assignment problem]
5 a. Write a short note on Monte Carlo Simulation.
b. A Company produces 150 cars. But the production rate varies with the distribution.
Production Rate 147 148 149 150 151 152 153
Probability 0.05 0.10 0.15 0.20 0.30 0.15 0.05
At present the track will hold 150 cars. Using the following random numbers determine the
average number of cars waiting for shipment in the company and average number of empty
space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.
[Explanation of Monte Carlo Simulation
Calculation/ Solution to the problem]
6 a. Explain the dominance principle in game theory.
b. Describe the Constituents of a Queuing System.
c. Differentiate between PERT and CPM.
[a. Dominance principle in game theory

b. Constituents of a Queuing System
c. Differences between PERT and CPM]
MB 0049 - PROJECT MANAGEMENT
1 Explain the phases of project management life cycle.
Explanation of the 5 phases of project management
Economic feasibility of a project
Need for project planning
Diversity management
Rules for network construction
3 What are the key steps for effective risk management?
Explain any FIVE risk identification techniques.
Outline of the steps in risk management
Description of any FIVE risk identification techniques
4 Write short notes on
Parametric estimating tool of cost estimating
Procurement process
Project team’s responsibilities in project execution
Project termination
5 What is Quality planning? Explain the inputs, tools and techniques and outcomes of quality
planning.
Definition of quality planning
Description of the inputs to quality planning
Description of the tools and techniques to quality planning
Description of the outputs from quality planning
6 Describe the various types of project performance evaluation techniques. List any FOUR
benefits of performance measurement and evaluation.
Description of the 4 types of project performance evaluation techniques
Listing of any 4 benefits performance measurement and evaluation
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