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SMU BBA SEM 6 RETAIL FALL 2016 ASSIGNMENTS
BBR601
1 What are the main factors challenges international retailing? List down the leading international
retailers.
Factors challenges international retailing
List the leading international retailers
2 Briefly discuss the internal resource and competitive advantages with examples.
Internal resource and competitiveadvantages
3 Explain in detail Expansion strategy.
Expansion strategy
4 What are the modes of retail promotion?
modes of retail promotion
5 Mention some of the ways by which retailers can build relationship with the customers. ways by
whichretailers can build relationship with the customers
6 Write short notes on:
a) Internet Retailing
b) Corporate Social Responsibility (CSR)
BBR 602
1 Who are the major stakeholders in the property market?
stakeholders in the property market
2 Define a property management plan. What are the steps forformulating it?
property management plan
steps for formulating property management plan
3 Explain the process of buying retail property.
process of buying retail property
4 Explain the concept of insurance for retail property.
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conceptof insurance forretail property
5 What is purpose of online promotion of property?
purpose of online promotion of property
6 Write short notes on:
a) Special Economic Zones
b) Future design of retail stores
BBR 603
1. What are the two important pillars of retail?
Supply Chain
Merchandising
2. List the different elements of retail supply chain.
Merchandise management processes
Privatelabel design and sourcing processes
3. Elaborate on the factorsaffecting the retailer-supplier relationship.
Explanation of the concept
4. Explain the various types of lighting used in retail stores.
Explanation of the concept
5. Compare visual merchandising practices in the past and the present time.
Explanation of the concept
6. Write a short note on international sourcing.
Explanation of the concept
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