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WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING FALL 2015 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1 Why is distribution termed as the second half of marketing? Explain the different patterns ofdistribution. Definition of PhysicalDistribution Reasons for why distribution is termed as second half of marketing Differentpatterns of Distribution 2 Who are calledasWholesalers?ExplaindifferenttypesofWholesalers. Definition of Wholesalers Differenttypes of wholesalers 3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economicorderquantitymodel. Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model 4 ExplaintheSCORmodel with a diagrammaticrepresentation. SCOR model Focusing Aspects with diagram 5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. Definition of VMS Three types of VMS 6 DescribethesupplychainBenchmarkingProcedure. Definition of Benchmarking Procedure forsupply chain benchmarking MK0011- CONSUMER BEHAVIOUR 1 “Marketers manage product positioning by focusing their marketing activities on a positioningstrategy”.Explain Explanation of positioning approaches
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 2 Explainmotivational conflictanditsprinciples. Explanation of meaning Explanation of types 3 ExplainAbsolutethresholdandDifferential Thresholdwiththehelpofan exampleeach. Explanation Examples 4 Explainwithoneexampleeach,the factorsthat inhibitrelationshipbetweenbeliefs, feelingsandbehaviour. Explanation Examples 5 “Cultural Valuesareenduringbeliefsthata givenbehaviouroroutcomeisdesirableor good”.Explain Explanation of cultural values Explanation of classification 6 Write shortnoteson: a) TheAdoptionProcess b) Post-PurchaseBehaviourofaconsumer a) meaning and Barriers b) Meaning and example MK0012- Retail Marketing 1 Describe the general characteristics of consumers and explain the classification of retail consumersbasedonshopping. Define Retailing General characteristics of consumers Classification of retail consumers based on shopping 2 DescribetheRetail BuyingProcessinbrief. Definition of retailing Explanation of retail buying process 3 ExplaintheRetail MerchandisingManagement(RMM)inbrief. Definition of Retail Merchandising Steps involvedin RMM 4 What is E-tailing?DescribetheadvantagesanddisadvantagesofE-tailing. Definition of E-tailing Advantages and Disadvantages of E-tailing 5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. Explanation of pricing in Retail Retail Pricingstrategies 6 Describeanythree Rural retail strategiesin brief. Definition of Rural retail Any three Rural retail strategies MK0013- MARKETING RESEARCH
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 1 ExplainCrosssectionalResearchDesign,itsadvantagesanddisadvantages. Meaning Advantages Disadvantages 2 What are the various fundamental properties of scales of measurement? Explain with an exampleeach. Explanation Examples 3 DescribethestepsinvolvedinHypothesisTesting. Explanation of the steps 4 ExplainPearsonProductMomentCorrelationwiththehelpofan example Explanation Example 5 Explain Business to Business Market Research and typesof market research undertaken in B2Bresearch. Meaning Types 6 Write shortnoteson: a) Copytesting b) SalesAnalysis a) Meaning with example b) Meaning and Benefits GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com

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Smu mba sem 3 marketing fall 2015 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING FALL 2015 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1 Why is distribution termed as the second half of marketing? Explain the different patterns ofdistribution. Definition of PhysicalDistribution Reasons for why distribution is termed as second half of marketing Differentpatterns of Distribution 2 Who are calledasWholesalers?ExplaindifferenttypesofWholesalers. Definition of Wholesalers Differenttypes of wholesalers 3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economicorderquantitymodel. Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model 4 ExplaintheSCORmodel with a diagrammaticrepresentation. SCOR model Focusing Aspects with diagram 5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. Definition of VMS Three types of VMS 6 DescribethesupplychainBenchmarkingProcedure. Definition of Benchmarking Procedure forsupply chain benchmarking MK0011- CONSUMER BEHAVIOUR 1 “Marketers manage product positioning by focusing their marketing activities on a positioningstrategy”.Explain Explanation of positioning approaches
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 2 Explainmotivational conflictanditsprinciples. Explanation of meaning Explanation of types 3 ExplainAbsolutethresholdandDifferential Thresholdwiththehelpofan exampleeach. Explanation Examples 4 Explainwithoneexampleeach,the factorsthat inhibitrelationshipbetweenbeliefs, feelingsandbehaviour. Explanation Examples 5 “Cultural Valuesareenduringbeliefsthata givenbehaviouroroutcomeisdesirableor good”.Explain Explanation of cultural values Explanation of classification 6 Write shortnoteson: a) TheAdoptionProcess b) Post-PurchaseBehaviourofaconsumer a) meaning and Barriers b) Meaning and example MK0012- Retail Marketing 1 Describe the general characteristics of consumers and explain the classification of retail consumersbasedonshopping. Define Retailing General characteristics of consumers Classification of retail consumers based on shopping 2 DescribetheRetail BuyingProcessinbrief. Definition of retailing Explanation of retail buying process 3 ExplaintheRetail MerchandisingManagement(RMM)inbrief. Definition of Retail Merchandising Steps involvedin RMM 4 What is E-tailing?DescribetheadvantagesanddisadvantagesofE-tailing. Definition of E-tailing Advantages and Disadvantages of E-tailing 5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. Explanation of pricing in Retail Retail Pricingstrategies 6 Describeanythree Rural retail strategiesin brief. Definition of Rural retail Any three Rural retail strategies MK0013- MARKETING RESEARCH
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 1 ExplainCrosssectionalResearchDesign,itsadvantagesanddisadvantages. Meaning Advantages Disadvantages 2 What are the various fundamental properties of scales of measurement? Explain with an exampleeach. Explanation Examples 3 DescribethestepsinvolvedinHypothesisTesting. Explanation of the steps 4 ExplainPearsonProductMomentCorrelationwiththehelpofan example Explanation Example 5 Explain Business to Business Market Research and typesof market research undertaken in B2Bresearch. Meaning Types 6 Write shortnoteson: a) Copytesting b) SalesAnalysis a) Meaning with example b) Meaning and Benefits GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com