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SMU MBA SEM 3 MARKETING SPRING 2016 ASSIGNMENTS
MK0010- Sales Distribution and Supply Chain Management
1 Discuss the importance of Time and Territory management.
importance of Time management
importance of Territory management
2 What are the benefits of using relationship marketing?
benefits of using relationship marketing 10
3 What are the functions of a wholesaler?
functions of a wholesaler 10
4 Explain the demand management model.
demand management model
5 Briefly describe the different processes involvedin the purchase cycle.
processes involvedin the purchase cycle10
6 Write short notes on:
a) Outsourcing Supply Chain Operations
b) Co-Makership
MK0011-Consumer Behaviour
1 What is positioning & how does it benefit a brand?
Positioning & how does it benefit a brand
2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.
Emotions into advertisements
Examples
3 What is brand equity & how does it benefit the company?
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Brand equity & it’s benefit for the company
4 Discuss three component model of Attitudes. What is the relevance of this model to advertising
objectives?
Model of Attitudes
Relevance of model to advertising objective
5 Discuss the nature of family decision making.
Nature of family decision making 10
6 Write short notes on:
a) Approaches to ascertain consumer’s needs
b) Store image
MK0012- Retail Marketing
1 Explain the classifications of retail formats in detail withIndian examples.
classifications of retail formats 10
2 What is target marketing & what can be different types of target markets forretailers?
target marketing
types of target markets for retailers
3 What are the different types of retail store locations? What are their advantages & disadvantages?
different types of retail store locations
advantages & disadvantage
4 What do you understand by merchandise management?
merchandise management
5 Describe Integrated Marketing Communication (IMC).Discuss the reasons for implementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
6 Write short notes on:
a) Market entry method
b) E-tailing
MK0013-Marketing Research
1 What do you mean by research? State some of its characteristics.
Definition
Characteristics
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2 Write a short note on the criteria of choosing a good research design.
Explanation (2 marks for each criteria)
3 Explain comparative scales and its types.
Explanation of the meaning
Explanation of types
4 Explain various types of probability sampling techniques with suitable examples.
Explanation
5 Analyse the steps involvedin hypothesis testing.
Explanation
6 Write short notes on:
a) Media planning
b) Copy Testing
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