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SEM 3 MARKETING SUMMER 2014 ASSIGNMENTS

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WWW.SMUSOLVEDASSIGNMENTS.COM SEM 3 MARKETING SUMMER 2014 ASSIGNMENTS FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0010- Sales, Distribution and Supply Chain Management 1. Describe the supply chain Benchmarking Procedure. [Definition of Benchmarking. Procedure for supply chain benchmarking] 2. Explain recent trends in the area of sales management under International sales management. [Definition of sales management Explanation of trends] 3. Briefly discuss about the nature and responsibilities of a Sales manager. [Goal setting Planning and budgeting Organizing and implementing Controlling and evaluating] 4. Explain the SCOR model with a diagrammatic representation. [SCOR model Focusing Aspects with diagram] 5. When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. [Definition of VMS Three types of VMS] 6. An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model. [Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0011-Consumer Behaviour 1. “Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation. [Explanation of three types Examples] 2. Explain the concept of defense mechanism in detail.
WWW.SMUSOLVEDASSIGNMENTS.COM [Explanation Forms of frustration] 3. Discuss Trait theory and its relevance in consumer behaviour. [Explanation of trait Theory Types of personality traits] 4. “A number of factors influence individuals that may distort their perceptions”. Is it true? Comment. [Explanation of factors that distort individual perception] 5. Explain the different components of learning. [Explanation] 6. Write short notes on: a) The Adoption Process b) Post-Purchase Behaviour of a consumer [a) meaning and Barriers b) Meaning and example] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0012- Retail Marketing 1. Define Private Branding. Explain the growth drivers of private label in detail [Explanation of Private Branding Growth drivers of private label] 2. Describe the Retail Buying Process in brief. [Definition of retailing Explanation of retail buying process] 3. Explain the Retail Merchandising Management (RMM) in brief. [Definition of Retail Merchandising Steps involved in RMM] 4. Define e-tailing. Explain the future of electronic retailing. [Definition of e-tailing Future of e-tailing] 5. Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. [Explanation of pricing in Retail Retail Pricing strategies] 6. Describe any three Rural retail strategies in brief. [Definition of Rural retail Any three Rural retail strategies] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0013-Marketing Research
WWW.SMUSOLVEDASSIGNMENTS.COM 1. Describe the components of research proposal. [Explanation] 2. There are certain advantages and drawbacks of secondary data. Elaborate. [Explanation of advantages of secondary data Explanation of drawbacks of secondary data] 3. “The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment [Explanation of questionnaire format Explanation of question composition] 4. Explain non comparative scales and its types [Explanation of the meaning Explanation of types] 5. Explain the process of data preparation in detail. [Explanation] 6. Write short notes on: a) Copy testing b) Sales Analysis [a) Meaning with example b) Meaning and Benefits] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com

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SEM 3 MARKETING SUMMER 2014 ASSIGNMENTS

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM SEM 3 MARKETING SUMMER 2014 ASSIGNMENTS FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0010- Sales, Distribution and Supply Chain Management 1. Describe the supply chain Benchmarking Procedure. [Definition of Benchmarking. Procedure for supply chain benchmarking] 2. Explain recent trends in the area of sales management under International sales management. [Definition of sales management Explanation of trends] 3. Briefly discuss about the nature and responsibilities of a Sales manager. [Goal setting Planning and budgeting Organizing and implementing Controlling and evaluating] 4. Explain the SCOR model with a diagrammatic representation. [SCOR model Focusing Aspects with diagram] 5. When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers. [Definition of VMS Three types of VMS] 6. An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model. [Definition of Inventory and Inventory Management ABC analysis, Just-In-Time &Economic Order Quantity Model] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0011-Consumer Behaviour 1. “Selecting the right segmentation variable is critical”. Explain with the help of an example each for three types of segmentation. [Explanation of three types Examples] 2. Explain the concept of defense mechanism in detail.
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM [Explanation Forms of frustration] 3. Discuss Trait theory and its relevance in consumer behaviour. [Explanation of trait Theory Types of personality traits] 4. “A number of factors influence individuals that may distort their perceptions”. Is it true? Comment. [Explanation of factors that distort individual perception] 5. Explain the different components of learning. [Explanation] 6. Write short notes on: a) The Adoption Process b) Post-Purchase Behaviour of a consumer [a) meaning and Barriers b) Meaning and example] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0012- Retail Marketing 1. Define Private Branding. Explain the growth drivers of private label in detail [Explanation of Private Branding Growth drivers of private label] 2. Describe the Retail Buying Process in brief. [Definition of retailing Explanation of retail buying process] 3. Explain the Retail Merchandising Management (RMM) in brief. [Definition of Retail Merchandising Steps involved in RMM] 4. Define e-tailing. Explain the future of electronic retailing. [Definition of e-tailing Future of e-tailing] 5. Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation. [Explanation of pricing in Retail Retail Pricing strategies] 6. Describe any three Rural retail strategies in brief. [Definition of Rural retail Any three Rural retail strategies] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com MK0013-Marketing Research
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM 1. Describe the components of research proposal. [Explanation] 2. There are certain advantages and drawbacks of secondary data. Elaborate. [Explanation of advantages of secondary data Explanation of drawbacks of secondary data] 3. “The questionnaire format changes depending upon the amount of structure and disguise required during data collection”. Comment [Explanation of questionnaire format Explanation of question composition] 4. Explain non comparative scales and its types [Explanation of the meaning Explanation of types] 5. Explain the process of data preparation in detail. [Explanation] 6. Write short notes on: a) Copy testing b) Sales Analysis [a) Meaning with example b) Meaning and Benefits] FOR SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com