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WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING WINTER 2016 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1 Discuss the importance of Time and Territory management. importance of Time management importance of Territory management 2 Why relationship marketing is being used in present business scenario? Use of relationship marketing 3 What are the functions of a wholesaler? functions of a wholesaler 4 Explain the demand management model. demand management model 5 Briefly describe the different processes involvedin the purchase cycle. processes involvedin the purchase cycle 6 Write short notes on: a) Outsourcing Supply Chain Operations b) Co-Makership MK0011-Consumer Behaviour 1 Briefly discuss the concept of positioning & how does it benefit a brand? Positioning & how does it benefit a brand 2 Discuss the importance of injecting emotions into advertisements. Give suitable examples. Emotions into advertisements Examples 3 Discuss the concept of brand equity & how does it benefit the company?
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Brand equity & it’s benefit for the company 4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives? Model of Attitudes Relevance of model to advertising objective 5 Discuss the nature of family decision making. Nature of family decision making 10 6 Write short notes on: a) Approaches to ascertain consumer’s needs b) Store image MK0012- Retail Marketing 1 How Retail formats can be classified? Elucidateyour answer withexample. classifications of retail formats 2 What is target marketing & what can be different types of target markets forretailers? target marketing types of target markets for retailers 3 What are the different types of retail store locations? What are their advantages & disadvantages? different types of retail store locations advantages & disadvantage 4 Explain the concept of merchandise management? merchandise management 5 Describe Integrated Marketing Communication (IMC). Discuss the reasons forimplementing IMC. Integrated Marketing Communication reasons for implementing IMC 6 Write short notes on: a) Market entry method b) E-tailing MK0013-Marketing Research 1 What do you mean by research? State some of its characteristics. Definition Characteristics
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 2 Write a short note on the criteria of choosing a good research design. Explanation (2 marks for each criteria) 3 Explain comparative scales and its types. Explanation of the meaning Explanation of types 4 Explain various types of probability sampling techniques with suitable examples. Explanation 5 Analyse the steps involvedin hypothesis testing. Explanation 6 Write short notes on: a) Media planning b) Copy Testing GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com

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Smu mba sem 3 marketing winter 2016 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING WINTER 2016 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1 Discuss the importance of Time and Territory management. importance of Time management importance of Territory management 2 Why relationship marketing is being used in present business scenario? Use of relationship marketing 3 What are the functions of a wholesaler? functions of a wholesaler 4 Explain the demand management model. demand management model 5 Briefly describe the different processes involvedin the purchase cycle. processes involvedin the purchase cycle 6 Write short notes on: a) Outsourcing Supply Chain Operations b) Co-Makership MK0011-Consumer Behaviour 1 Briefly discuss the concept of positioning & how does it benefit a brand? Positioning & how does it benefit a brand 2 Discuss the importance of injecting emotions into advertisements. Give suitable examples. Emotions into advertisements Examples 3 Discuss the concept of brand equity & how does it benefit the company?
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Brand equity & it’s benefit for the company 4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives? Model of Attitudes Relevance of model to advertising objective 5 Discuss the nature of family decision making. Nature of family decision making 10 6 Write short notes on: a) Approaches to ascertain consumer’s needs b) Store image MK0012- Retail Marketing 1 How Retail formats can be classified? Elucidateyour answer withexample. classifications of retail formats 2 What is target marketing & what can be different types of target markets forretailers? target marketing types of target markets for retailers 3 What are the different types of retail store locations? What are their advantages & disadvantages? different types of retail store locations advantages & disadvantage 4 Explain the concept of merchandise management? merchandise management 5 Describe Integrated Marketing Communication (IMC). Discuss the reasons forimplementing IMC. Integrated Marketing Communication reasons for implementing IMC 6 Write short notes on: a) Market entry method b) E-tailing MK0013-Marketing Research 1 What do you mean by research? State some of its characteristics. Definition Characteristics
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 2 Write a short note on the criteria of choosing a good research design. Explanation (2 marks for each criteria) 3 Explain comparative scales and its types. Explanation of the meaning Explanation of types 4 Explain various types of probability sampling techniques with suitable examples. Explanation 5 Analyse the steps involvedin hypothesis testing. Explanation 6 Write short notes on: a) Media planning b) Copy Testing GET SOLVED ASSIGNMENTS AT Rs.150 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com