This document provides information about purchasing solved assignments from SMUSolvedAssignments.com. It lists assignments from various marketing subjects - Sales Distribution and Supply Chain Management, Consumer Behaviour, Retail Marketing, and Marketing Research. Assignments can be purchased individually at Rs. 125 per subject or as a semester package for Rs. 700. Contact information is provided to purchase assignments by visiting the website or emailing solvemyassignments@gmail.com. The document then lists questions from assignments in each subject area.
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SMU MBA SEM 3 MARKETING FALL 2016 ASSIGNMENTS
MK0010- Sales Distribution and Supply Chain Management
1 Discuss the importance of Time and Territory management.
importance of Time management
importance of Territory management
2 Why relationship marketing is being used in present business scenario?
Use of relationship marketing
3 What are the functions of a wholesaler?
functions of a wholesaler
4 Explain the demand management model.
demand management model
5 Briefly describe the different processes involvedin the purchase cycle.
processes involvedin the purchase cycle
6 Write short notes on:
a) Outsourcing Supply Chain Operations
b) Co-Makership
MK0011-Consumer Behaviour
1 Briefly discuss the concept of positioning & how does it benefit a brand?
Positioning & how does it benefit a brand
2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.
Emotions into advertisements
Examples
3 Discuss the concept of brand equity & how does it benefit the company?
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Brand equity & it’s benefit for the company
4 Discuss three component model of Attitudes. What is the relevance of this model to advertising
objectives?
Model of Attitudes
Relevance of model to advertising objective
5 Discuss the nature of family decision making.
Nature of family decision making 10
6 Write short notes on:
a) Approaches to ascertain consumer’s needs
b) Store image
MK0012- Retail Marketing
1 How Retail formats can be classified? Elucidateyour answer withexample.
classifications of retail formats
2 What is target marketing & what can be different types of target markets forretailers?
target marketing
types of target markets for retailers
3 What are the different types of retail store locations? What are their advantages & disadvantages?
different types of retail store locations
advantages & disadvantage
4 Explain the concept of merchandise management?
merchandise management
5 Describe Integrated Marketing Communication (IMC). Discuss the reasons forimplementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
6 Write short notes on:
a) Market entry method
b) E-tailing
MK0013-Marketing Research
1 Differentiate between pure and applied research
2 Write short notes on:
a. Primary Data
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b. Secondary Data
3 Write short notes on:
a) Exploratory research design
b) Conclusive research design
4 Define the term 'sampling' and explain the importance of sampling in marketing.
5 Analyse the steps involvedin hypothesis testing.
Explanation
6 What are the characteristics of a report?
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