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WWW.SMUSOLVEDASSIGNMENTS.COM
EMAIL US AT- solvemyassignments@gmail.com
GET SOLVED ASSIGNMENTS AT Rs.125 per subject or
Rs.700 per semester
VISIT
WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at
solvemyassignments@gmail.com
SMU MBA SEM 3 MARKETING FALL 2016 ASSIGNMENTS
MK0010- Sales Distribution and Supply Chain Management
1 Discuss the importance of Time and Territory management.
importance of Time management
importance of Territory management
2 Why relationship marketing is being used in present business scenario?
Use of relationship marketing
3 What are the functions of a wholesaler?
functions of a wholesaler
4 Explain the demand management model.
demand management model
5 Briefly describe the different processes involvedin the purchase cycle.
processes involvedin the purchase cycle
6 Write short notes on:
a) Outsourcing Supply Chain Operations
b) Co-Makership
MK0011-Consumer Behaviour
1 Briefly discuss the concept of positioning & how does it benefit a brand?
Positioning & how does it benefit a brand
2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.
Emotions into advertisements
Examples
3 Discuss the concept of brand equity & how does it benefit the company?
WWW.SMUSOLVEDASSIGNMENTS.COM
EMAIL US AT- solvemyassignments@gmail.com
Brand equity & it’s benefit for the company
4 Discuss three component model of Attitudes. What is the relevance of this model to advertising
objectives?
Model of Attitudes
Relevance of model to advertising objective
5 Discuss the nature of family decision making.
Nature of family decision making 10
6 Write short notes on:
a) Approaches to ascertain consumer’s needs
b) Store image
MK0012- Retail Marketing
1 How Retail formats can be classified? Elucidateyour answer withexample.
classifications of retail formats
2 What is target marketing & what can be different types of target markets forretailers?
target marketing
types of target markets for retailers
3 What are the different types of retail store locations? What are their advantages & disadvantages?
different types of retail store locations
advantages & disadvantage
4 Explain the concept of merchandise management?
merchandise management
5 Describe Integrated Marketing Communication (IMC). Discuss the reasons forimplementing IMC.
Integrated Marketing Communication
reasons for implementing IMC
6 Write short notes on:
a) Market entry method
b) E-tailing
MK0013-Marketing Research
1 Differentiate between pure and applied research
2 Write short notes on:
a. Primary Data
WWW.SMUSOLVEDASSIGNMENTS.COM
EMAIL US AT- solvemyassignments@gmail.com
b. Secondary Data
3 Write short notes on:
a) Exploratory research design
b) Conclusive research design
4 Define the term 'sampling' and explain the importance of sampling in marketing.
5 Analyse the steps involvedin hypothesis testing.
Explanation
6 What are the characteristics of a report?
GET SOLVED ASSIGNMENTS AT Rs.125 per subject or
Rs.700 per semester
VISIT
WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at
solvemyassignments@gmail.com

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Smu mba sem 3 marketing fall 2016 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 3 MARKETING FALL 2016 ASSIGNMENTS MK0010- Sales Distribution and Supply Chain Management 1 Discuss the importance of Time and Territory management. importance of Time management importance of Territory management 2 Why relationship marketing is being used in present business scenario? Use of relationship marketing 3 What are the functions of a wholesaler? functions of a wholesaler 4 Explain the demand management model. demand management model 5 Briefly describe the different processes involvedin the purchase cycle. processes involvedin the purchase cycle 6 Write short notes on: a) Outsourcing Supply Chain Operations b) Co-Makership MK0011-Consumer Behaviour 1 Briefly discuss the concept of positioning & how does it benefit a brand? Positioning & how does it benefit a brand 2 Discuss the importance of injecting emotions into advertisements. Give suitable examples. Emotions into advertisements Examples 3 Discuss the concept of brand equity & how does it benefit the company?
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Brand equity & it’s benefit for the company 4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives? Model of Attitudes Relevance of model to advertising objective 5 Discuss the nature of family decision making. Nature of family decision making 10 6 Write short notes on: a) Approaches to ascertain consumer’s needs b) Store image MK0012- Retail Marketing 1 How Retail formats can be classified? Elucidateyour answer withexample. classifications of retail formats 2 What is target marketing & what can be different types of target markets forretailers? target marketing types of target markets for retailers 3 What are the different types of retail store locations? What are their advantages & disadvantages? different types of retail store locations advantages & disadvantage 4 Explain the concept of merchandise management? merchandise management 5 Describe Integrated Marketing Communication (IMC). Discuss the reasons forimplementing IMC. Integrated Marketing Communication reasons for implementing IMC 6 Write short notes on: a) Market entry method b) E-tailing MK0013-Marketing Research 1 Differentiate between pure and applied research 2 Write short notes on: a. Primary Data
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com b. Secondary Data 3 Write short notes on: a) Exploratory research design b) Conclusive research design 4 Define the term 'sampling' and explain the importance of sampling in marketing. 5 Analyse the steps involvedin hypothesis testing. Explanation 6 What are the characteristics of a report? GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com