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SMU BBA SEM 2 SPRING 2015
BBA 201
1 Discuss the primary data collection techniques in detail.
Definition of Primary data.
Primary data collection techniques
2 a. Explain the different types of research designs.8
b. Differentiate between Probability and Non-probability sampling methods.
Meaning of research design
Types of research designs
Meaning of Probability and Non-probability sampling methods
Differences
3 The important task ahead of the researcher is to document the entire work done in the form of a
well-structured research report. Explain the report writing steps. What are the guidelines for
writing the research report?
Meaning of a Research Report
Report writing steps
Guidelines for writing the Research Report
BBA202
1 Define business policy. Explain the importance of business policy. Differentiate between
business policy and Strategy.
A Definition of business policy
Importance of business policy
Difference between business policy and strategy
2 What are the objectives of Strategic Management? What are the causes for failure of Strategic
Management?
A Objectives of Strategic Management
Causes for failure of Strategic Management
3 Write a brief note on the following:
a) Core competencies and their importance
b) Strategic leadership.
A a) Core competencies and their importance
b) Strategic leadership.
BBA203
1 Explain the objectives for accounting. Write about the limitations of accounting.
A Objectives for accounting
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Limitations of Accounting
2 What is Petty Cash Book? Solve the below given problem.
On 1st Jan 2009, Ramanathan opened a Bank Account by depositing Rs.6,000/- in cash. All remittances
are to be paid into bank on the same day on which they are received and all payments are made by
cheques. Enter the following transactions in three columnar cash book.
Jan 2 – Goods sold to Mohan for cash Rs.250
Jan 5 – Settled Hari’s account of Rs.200 at a discount of 5%
Jan 7 – Received from Shyam a cheque for Rs.725. Discount allowed Rs.25.
Jan 10 – Purchased a calculator for Rs.200.Spent Rs.50 on the cover.
Jan 12 – Shyam’s cheque was returned dishonoured.
Jan 15 – Received a money order for Rs. 25 from Hari.
Jan 20 – Shyam settled his account by means of a cheque for Rs.755,Rs.5 being for interest charged
Jan 27- Purchased machinery from Rajiv for Rs.5000 and paid him by means of a bank draft purchased
from bank for Rs.5005.
A Meaning of petty cash
Solving the problem
3 What are Errors in Accounting? Explain the classifications of Errors. Write any two examples of
one sided errors.
A Errors in accounting
Classification of errors
Examples of one sided errors
4 From the following Trial Balance, prepare trading and profit and loss account for the year ended
31st Dec 2009 and balance sheet on that date.
Dr (Rs.) Cr (Rs.)
Drawings 10000
Stock on 1-1-2009 46000
Purchase & purchase return 150200 600
Cash in hand 3400
Bank balance 22660
Freehold premises 38600
Trade expenses 840
Printing, stationery & advertising 1640
Professional charges 280
Commission received 3300
Investments as on 1st Jan @ 10 % 4000
Interest on above 200
Sundry debtors and creditors 36000 29000
Wages 25000
Salaries 14000
Capital 114000
Income tax 1600
Discount allowed and received 6300 4600
Sales return and sales 550 208950
B/R an B/P 3200 10000
Office furniture 3050
Rent, rates and insurance 4000
Provision for bad debts 670
Total 371320 371320
Adjustments:
a) Provide for wages Rs.5000/-
b) Write off 5 % depreciation on freehold premises and 10 % on office furniture
c) Insurance to the extent of Rs.200/- relates to 1993
d) Stock on 31-12-2009 is Rs.52000/-
e) Charge interest on capital 5 % and on drawings Rs. 300/-
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f) Further bad debts are Rs.1000/-
g) Provide for doubtful debts @ 5 % on sundry debtors
h) Make provision for discount on debtors and reserve for discount on creditors
@ 2 %
A Preparation of trading account
Preparation of P/L a/c
B/S
5 Give the meaning and importance of bank reconciliation statements. From the following
particulars of Neha and Co. prepare Bank Reconciliation Statement on March 31, 2008.
Overdraft as per pass book 16,500
Interest on overdraft 1,600
Insurance premium paid by the bank 800
Cheques deposited but not yet credited 5,500
Cheques issued but not present for payment 6,000
Wrong credit to firm account by the bank 1,000
A Meaning of Bank Reconciliation Statement
Importance of bank reconciliation statement
Calculation of bank reconciliation statement
6 Explain on endorsement of a bill. Solve the given problem.
Black sells goods worth Rs.2,000 to Brown on 1st October, 2004 and draws a bill on him for the
amount for 2 months. On the same day, the bill is endorsed by him to his creditor, White. The bill
is duly paid on maturity. Pass journal entries in the books of all the parties.(drawer, endorsee,
acceptor)
A Explanation of endorsement of a bill
Journal entries in the books of Black
Journal entries in the books of White
Journal entries in the books of Brown
BBA 204
1 Explain the components of traditional marketing mix in detail.
Definition of marketing mix
Explanation of components
2 Describe the methods of environmental analysis-SWOT, PEST.
Strength, Weakness, Opportunity, Threat 5
Political, Economic, Social, Technological
Environment
3 The brand is the symbol of the product’s personality. It is developed though diligent market
research and is based on the customer’s needs and wants. Explain the various steps which are
undertaken in the formation of a brand with examples.
Definition of brand
Steps involved in brand development
Examples
4 Define Product mix. Explain the factors determine the decisions of the Product mix.
Definition of Product mix
Factors determine the decisions of the product mix
5 Define Green Marketing. What are the reasons for which companies adopt green marketing?
Definition of Green marketing
Reasons for which companies adopt green marketing
6 Explain the personal, socio-cultural, Psychological determinants of consumer behaviour.
Definition of consumer behaviour
Personal determinants- Consumer
demographics ,Consumer psychographics
Socio-Cultural determinants- Social factors ,
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Cultural factors
Environmental factors
Psychological determinants—Perception,
Learning, Memory
Motivation
BBA205
1 Define MIS. Describe the characteristics and functions of MIS.
Meaning of MIS
Characteristics of MIS
Describing the functions of MIS
2 What do you mean by ERP? Describe the situations before and after the existence of ERP.
Explain the challenges involved in ERP
Definition of ERP
Explaining the situations before and after ERP
Explaining the challenges in ERP
3 Explain the applications and systems used in E-communication.
Application and systems used in E-communication
4 There is an information explosion in today’s society. There are lot of advantages of DBMS like
proper maintenance of the data and maintaining security. Explain the process of data transition
using diagram and an example of your own.
Drawing the diagram
Explaining the process of data transition with an example
Explaining the process
5 There are two investment plans in the market whose details are given below based on which you
need to decide which investment plan you need to select. Suggest which investment plan you
prefer and why?
Particulars Plan A Plan B
Investment in Rs.
Million
3 2.7
Savings/ gain per year in Rs. Million
1.0 0.85
No. of years savings or gain would occur
5 5
Discount Rate 12% 12% reasoning about the 2 plans
Writing 2 Formulae
Answering which plan is better
Calculations and correct answers
6 Write short notes on the following:
a) Transaction Processing System (TPS)
b) Knowledge Based System (KBS)
Concept of Transaction Processing System
Concept of Knowledge Based System