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SMU MBA SEM 3 MARKETING SUMMER 2015 ASSIGNMENTS
MK0010- Sales Distribution and Supply Chain Management
1 Define and explain the objectives of sales quota. Also describe the types of sales quota to
judgeperformanceofthesalespersonnel.
Definition of sales quota
Objectivesof sales quota
Types of sales quota
2 Explainthevariousstepsinvolvedinthepersonal sellingprocess.
Definition of personal selling process
Steps involved
3 An organization needs to be extremely cautious in making investments in various types of
inventories. The extent of control required to be maintained on all items is not the same.
Explain some important tools of Inventory management like ABC analysis, Just-In-Time &
Economicorderquantitymodel.
Definition of Inventory and Inventory Management
ABC analysis, Just-In-Time &Economic Order Quantity Model
4 ExplaintheSCORmodel with a diagrammaticrepresentation.
SCOR model
Focusing Aspects with diagram
5 When one member of distribution channel tries to maximize its profits at the expense of
rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these
conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain
the three types of VMS through which goods and services are usually distributed to
customers.
Definition of VMS
Three types of VMS
6 Define Reverse Logistics with an example of a industry that follow strong reverse logistics.
Explainthefourmain reverselogisticprocesses.
Definition of Reverse Logistics
Example
Four main reverse logistic processes
MK0011- CONSUMER BEHAVIOUR
1 “Selecting the right segmentation variable is critical”. Explain with the help of an example
each forthreetypes ofsegmentation.
Explanation of three types
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Examples
2 Explaintheconceptof defense mechanismindetail.
Explanation
Forms of frustration
3 DiscussTraittheoryandits relevanceinconsumerBehaviour.
Explanation of trait Theory
Types of personality traits
4 “A number of factors influence individuals that may distort their perceptions”. Is it true?
Comment.
Explanation of factorsthat distort individual perception
5 Explainthedifferentcomponentsoflearning.
Explanation
6 Write shortnoteson:
a) TheAdoptionProcess
b) Post-PurchaseBehaviourofaconsumer
a) Meaning and Barriers
b) Meaning and example
MK0012- Retail Marketing
1 What do you mean by the term ‘Consumer’? Explain the classification of retail customers
basedonshopping.
Definition of Consumers
classification of retail customers based on shopping
2 DefineIntegrated MarketingCommunication(IMC)?DescribethetoolsofIMC.
Definition of IMC
Tools of IMC
3 Define retailing and Retailer. Describe the classification of store based retailing based on
ownershipandonthe basisofvarietyof merchandisemix.
Definition of retailing and retailer
Based on ownership
Basis of variety of merchandise mix.
4 What is E-tailing?DescribetheadvantagesanddisadvantagesofE-tailing.
Definition of E-tailing
Advantages and Disadvantages of E-tailing
5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer according to the
situation.
Explanation of pricing in Retail
Retail Pricingstrategies
6 DescribeanythreeRural retail strategiesin brief.
Definition of Rural retail
Any three Rural retail strategies
MK0013- MARKETING RESEARCH
1 Describethecomponentsofresearchproposal.
Explanation
2 Therearecertain advantagesanddrawbacksofsecondarydata.Elaborate.
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Explanation of advantages of secondary data
Explanation of drawbacks of secondary data
3 “The questionnaire format changes depending upon the amount of structure and disguise
requiredduringdatacollection”.Comment
Explanation of questionnaire format
Explanation of question composition
4 Explainnoncomparativescalesanditstypes
Explanation of the meaning
Explanation of types
5 Explaintheprocessofdata preparationindetail.
Explanation
6 Write shortnoteson:
a) Copytesting
b) SalesAnalysis
a) Meaning with example
b) Meaning and Benefits
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