SMU MBA SUMMER 2015 ASSIGNMENTS, SMU MBA SEM 1 SUMMER 2015 ASSIGNMENTS, SMU MBA ASSIGNMENTS, SMU SOLVED ASSIGNMENTS, smu assignments

1. ASSIGNMENT QUESTION PAPER
DRIVE SUMMER 2015
PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
SEMESTER 2
SUBJECT CODE & NAME MB0046- Marketing Management
BK ID B1629
CREDIT & MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1
Do you think the argument of some theorists that the traditional Ps are not enough
for services marketing? Give suitable examples to prove your point.
Define Service Marketing 2
Explanation of 4p’s 4
Explanation of Additional 3 p’s 4 10
2
What is sales promotion? Explain any eight tools of sales promotion directed at
consumers.
Definition of sales promotion 2
eight tools of sales promotion directed at
consumers
8 10
3
Define Environmental scanning. Explain Delphi technique and Scenario Building
technique of Environmental Scanning.
Definition of Environmental scanning 2
Delphi technique 4
Scenario Building technique 4 10
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2. 4
Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an
individual salesman or a sales team establishing and building a profitable
relationship with customers over a period of time through a series of steps. What is
personal selling? Explain the steps in the personal selling process which helps in
successful sales.
Definition of Personal Selling 2
Explanation of steps in the Personal selling
process
8 10
5
What is Buying centre? Explain the seven roles of Buying centre and also specify
the role of functional departments in the purchase process.
Definition of Buying centre 2
Seven roles if Buying centre. 5
Role of functional departments 3 10
6 Describe some of the strategies for effective marketing and advertising in rural
market. Also explain the innovative use of media in rural market.
Nature of the rural market 2
Strategies 3
Innovative use of media 5 10