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Social Fresh EAST 2013: Adam Kmiec

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Building An Insights Driven Social Media Organization
#SocialFresh @adamkmiec #insightsmatter
Good Morning
1,862,421
*Disclaimer
$4.00 $8.00 $30.00
Social Media @ Scale Is Hard
Insights Come From Signals
Insights Inform Decisions
It’s What You Do With Those Signals That Matters
We Are Data Rich & Insight Poor
The Strength Of Signals Has Changed
Bacon Their Category Share
A Change We Needed
Bacon Their Category Share
Strategy Community Content Management Insights
Where Are They Finding It? Do They Like The Packaging? Do They Like The Product? How Are They Using It?
Daily Action Points Weekly Insight Reviews Monthly KPI Analysis
This Is Iterative
Set Yourself Up For Success • Insights > Opinions • Know What You’ll Do With The Insights • Garbage In = Garbage Out • Re-Think How You Value Signals • Trust The Data...Let It Lead Your Gut • People > Software • The Answers Aren’t In A Book
Social Fresh EAST 2013: Adam Kmiec

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