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Facebook MarketingOverview and Proposal1

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INDEX What is Facebook? Why You Should Care? What is Facebook Marketing? Business Goals for Using Facebook How to use Facebook for business? Advertise on Facebook Ads Performance Measurement What we have to do for You? Example of Business Page2

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Inbound Marketing3Blog SEO Social Media

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What is Facebook? Facebook is a social network for connecting people with those aroundthem … friends, family, coworkers, or simply others with similar interests.FACEBOOK IS NOT… an evil time-waster, a community just for younger generations, irrelevant for marketers It is a tool for connecting people with those around them. And, as with anysocial media tool, marketers have an opportunity to use Facebook toexpand their online footprint and directly engage with customers andprospects.4

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Why You Should Care? Facebook Currently has Over 955 million users, 543 million mobileusers and that number continues to grow steadily. According to survey, it is currently the second most popularwebsite in the world & 1st social networking site. Facebook Users :5

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What is Facebook Marketing? Facebook marketing is an essential tool to connect with existingand potential customers and build long-term relationships thatgenerate repeat business.6

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Personal Profile Vs BusinessPage7Set up a Personal Profile first and then create a Business Page thatyou will administer.Personal Profiles have friends (mutual acceptance) and BusinessPages have fans (one-way opt-in)

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Business Goals for Using Facebook Get found by people who are searching for yourproducts or services. Connect and engage with current and potentialcustomers. Create a community around your business. Promote other content you create, includingwebinars, blog articles, or other resources. Generate leads for your business.8

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How to use Facebook forbusiness? A Facebook Business Page is similar to a Profile except that it is, bydefault, public, and users can Like and become a “fan” of your Pagewithout first requiring approval from the Page’s administrators.Creating a Page is completely free but will require your time tobuild and maintain.9

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Process to Create Business Page Build Your PageYour Page is the central place to grow your business, build your brandand develop relationships with your customers. Connect With PeopleNow that you have a Page, it’s time to reach your current andpotential customers. Connect with people who are the right fit foryour business using Facebook Ads. Engage Your AudienceWhen you post content and have conversations on yourPage, you’re building loyalty and creating opportunities togenerate sales. Learn how to create content that will keep youraudience interested. Influence Friends of FansWhen people interact with your Page, their friends can see it intheir news feed as a story. Expand your audience by promotingstories about people engaging with your Page.10

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Advertise on Facebook11Facebook Ads allow you to promote your business, get more fans for your businessPage, and drive more leads for your sales team. Facebook Ads allow you to advertise awebsite or content you manage on Facebook (like a Group, Page, or Event). The adcreation and management tools are very similar to the Google Adwords interface.Facebook Ad Noteso Choose your destination tab. This is the landing page that your ad will point to.o Choose your ad’s title. Choose an eye-catching, concise title.o Create ad copy for the body. Create compelling copy to promote your ad.o Choose an image. Images are highly recommended, as they increase your ad‟sclick-through rate.o Preview your ad. Then make changes as you see fit.

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Advertise on FacebookTARGETINGThe second step is to choose your targeting options. Your ad ismore likely to perform better and continue runningsuccessfully if it’s being displayed to users who are mostlikely to be interested in your product or service. Select thecountry you would like your ad to be displayed in. You canchoose up to 25 countries, but note that if you target morethan one country, you wont be able to refine your targetingto specific cities. Next, choose the demographics you wouldlike to target. You can also target people by likes/interests,and connections on Facebook.12

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Process to Setup Facebook Ads Create Your AdAdvertise a website or something on Facebook (Page, Group, Event) Target Your AudienceTarget by Location, Gender, Age, Keywords, etc. Set Your BudgetSet your daily budget, schedule & pricing model.13

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How to Measure & Analyze Your Facebook Presence ANALYTICSMeasuring results is a key part of any marketing strategy, and Facebook is nodifferent. While you should use a tool like Google Analytics to measure thetraffic, leads, and customers driven from Facebook, it is important tounderstand that Facebook also provides its own analytics data. FacebookInsights provides Facebook Page administrators with analytics data about Pagevisits and engagement.In the page overview section of Insights, you can take a quick look at howmany new Likes your page has received as well as the number of your Page‟sfans who are actively engaging with your content. Referring back to our sectionabout EdgeRank, this engagement level factors into your content‟s ability tospread across Facebook. A key metric to note here is the percent change ofactive users. Increasing your number of active users can help drive traffic andleads to your business.14

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What we have to do for You? TO Promote Business Page• Account Setup & Fan page Creation• Timeline design• Optimize Fan Page Tabs & existing apps• Group Creation• Increase Fan Page Likes• Event creates and host• Company Notes and distribute• Groups Joined / Page Likes• Monthly Tracking and Progress Report Facebook Advertisement• Keyword Research• Writing Ads• Launching Campaign• Campaign Optimization• Campaign Tracking• Measurability & Reporting15

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Example of Business Page & Ads16

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Other Services AvailableSearch engine Optimization(SEO)Paid MarketingSocial Media Marketing(SMM)Email MarketingWebsite Design & Development17

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18 Please contact at info@organicseoranks.com Visit us At:- www.organicseoranks.comTHANK YOU !