The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.

2. IS AUTHENTICITY.”
Erin McPherson, CCO, Maker Studios
“This generation doesn’t dislike brands…what they don’t like is advertising.”
“THE NEW AUTHORITY“THE NEW AUTHORITY
IS AUTHENTICITY.”
Erin McPherson, CCO, Maker Studios

3. A COMMUNITY OF MILLIONS WHO
LOOK TO US TO GUIDE THEM IN FOOD

4. THREE GUIDING PRINCIPLES
AUTHENTICITY
CREDIBILITY
UTILITY

5. HOW WE TALK TO
OUR COMMUNITY
WEB APPS SOCIAL EMAIL SMS

6. REVIEWS & GUIDES
The LA Assistant’s
Survival Guide

7. REVIEWS & GUIDES
Summer Guide 2016

8. TEXT REX

9. #EEEEEATS
7,000,000

10. BRANDED CONTENT

11. Anyone can create content, but not everyone can create value.
Building a brand requires a long term vision and commitment —
you can’t growth hack trust.
If you don’t have a strong voice or a clear point of view, you
don’t have anything.
THREE TRUTHS

12. For more information, visit:
TheInfatuation.com