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The Science of Storytelling: The Infatuation

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The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.

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The Science of Storytelling: The Infatuation

  1. 1. IS AUTHENTICITY.” Erin McPherson, CCO, Maker Studios “This generation doesn’t dislike brands…what they don’t like is advertising.” “THE NEW AUTHORITY“THE NEW AUTHORITY IS AUTHENTICITY.” Erin McPherson, CCO, Maker Studios
  2. 2. A COMMUNITY OF MILLIONS WHO LOOK TO US TO GUIDE THEM IN FOOD
  3. 3. THREE GUIDING PRINCIPLES AUTHENTICITY CREDIBILITY UTILITY
  4. 4. HOW WE TALK TO OUR COMMUNITY WEB APPS SOCIAL EMAIL SMS
  5. 5. REVIEWS & GUIDES The LA Assistant’s Survival Guide
  6. 6. REVIEWS & GUIDES Summer Guide 2016
  7. 7. TEXT REX
  8. 8. #EEEEEATS 7,000,000
  9. 9. BRANDED CONTENT
  10. 10. Anyone can create content, but not everyone can create value. Building a brand requires a long term vision and commitment — you can’t growth hack trust. If you don’t have a strong voice or a clear point of view, you don’t have anything. THREE TRUTHS
  11. 11. For more information, visit: TheInfatuation.com

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