In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
Helen Southgate, EMEA Managing Director, Acceleration Partners discusses:
– Is the Affiliate Model right for Influencer Marketing?
– Which influencers do you choose dependent on the size of the brand?
– There is a lack of research and a lack of shared opinion – Is influencer marketing affiliate marketing?
– How does the industry talk to influencers?
22 years after the launch of Amazon we’re in a world where the Connected Consumer has grown up with e-commerce. Millennials spend more online than any other age group. They know how to work the digital marketing system to their advantage. They demand transparency and shun advertising. They expect a personalised, consistent experience whatever and wherever they are. So what does this mean for retail? When technology is disrupting every stage of the shopper journey how do we get in front of the curve to lead the way instead of reacting when it is to late?
This talk will help you understand what drives the Connected Consumer, their habits, hates and desires. Critically it will explore what causes them to buy when they do and what they expect when they walk into your store.
Affiliate Huddle 2019 Tips: What got you here, won’t get you there Acceleration Partners
Helen Southgate, EMEA Managing Director of Acceleration Partners discusses why brands need to adjust their affiliate marketing programmes as the digital landscape changes.
10 Inconvenient Truths About Creating Branded Content with InfluencersErica Ehm
Useful presentation for brands and agencies to understand with the realities involved in creating influencer social media campaigns. This will be especially helpful in managing client expectations in terms of control over content. It also address the importance of engagement vs impressions. For more info: http://www.yummymummyclub.ca/advertise
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
Measuring the Influence of InfluencersChris Baccus
Presented at the Sprinklr Customer eXperience Management Summit, Hosted by Honda, on November 12, 2015 in Torrance, California. Discuss influencer marketing and how to use influencer data as well as verify it.
The Five Golden Rules of B2B marketing by Mark JonesMark Jones
It's time to simplify the jargon, look beyond our brands and engage customers via stories that connect our hearts and minds. This presentation was delivered at Mumbrella's B2B Marketing Summit in Sydney on September 5, 2019 to a standing-room only audience.
In addition to the Five Golden Rules, I begin to introduce the Beliefonomics brand storytelling framework. For more information, visit markhjones.net
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
here are some interesting #influencermarketing #facts you should know; to-know knowledge ahead of your next #influencer #marketing #campaign.
these are researched facts and not myths.
What are the biggest marketing challenges facing fairs today? Like all good marketers, we ask a lot of questions. Taking our curiosity on the road, we interviewed different fairs from around the country to hear about their greatest marketing wins, challenges, and opportunities. The answers may surprise you...
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
5 Ways Travel Brands Can Maximize the Power of UGC in 2017Stackla
There is great content being published every day by travelers, and it has an influence over consumers. These organic social posts, tweets, photos, videos, and reviews are user-generated content (UGC), and they’re helping travel, tourism and hospitality brands authentically connect with travelers.
While there are numerous ways travel and tourism brands to strategically leverage UGC throughout their marketing efforts, here are 5 ways to truly maximize UGC this year.
Social Media Marketing Trends Report for 2020 & beyond | Social Media Facts &...Oyerohit
The world is numb to generic social media broadcasts . Series: Marketing Trends Report 2020 | Topic 2: Social Media Marketing
PS.: If social media trends from 2019 taught us anything, it’s that personalized
content is key for success. We also saw brands starting to listen more closely to their audience.
I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume.
The world is numb to generic social media broadcasts.
On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to ROI.
Influencer Marketing for Upper Funnel, Awareness ObjectivesCarusele
Traditionally, influencer marketing has been a pure awareness play where unlike many other, more advanced forms of digital marketing, it's solely relied on a reach-based model. Marketers continue to look for individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to influencer marketing hasn’t changed in more than 10 years... but we believe there’s a better way.
Check out full webinar on-demand here: https://youtu.be/KA43uFqms8I
OR
Download the eBook on this topic: https://marketing.carusele.com/influencer-marketing-for-upper-funnel-objectives
How (and Why) to Build an Effective Influencer Marketing StrategyAnvil Media, Inc.
The first step in creating a successful influencer marketing program is to outline your overall objectives, whether they be brand awareness, brand perception, engagement or conversions.
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
Helen Southgate, EMEA Managing Director, Acceleration Partners discusses:
– Is the Affiliate Model right for Influencer Marketing?
– Which influencers do you choose dependent on the size of the brand?
– There is a lack of research and a lack of shared opinion – Is influencer marketing affiliate marketing?
– How does the industry talk to influencers?
22 years after the launch of Amazon we’re in a world where the Connected Consumer has grown up with e-commerce. Millennials spend more online than any other age group. They know how to work the digital marketing system to their advantage. They demand transparency and shun advertising. They expect a personalised, consistent experience whatever and wherever they are. So what does this mean for retail? When technology is disrupting every stage of the shopper journey how do we get in front of the curve to lead the way instead of reacting when it is to late?
This talk will help you understand what drives the Connected Consumer, their habits, hates and desires. Critically it will explore what causes them to buy when they do and what they expect when they walk into your store.
Affiliate Huddle 2019 Tips: What got you here, won’t get you there Acceleration Partners
Helen Southgate, EMEA Managing Director of Acceleration Partners discusses why brands need to adjust their affiliate marketing programmes as the digital landscape changes.
10 Inconvenient Truths About Creating Branded Content with InfluencersErica Ehm
Useful presentation for brands and agencies to understand with the realities involved in creating influencer social media campaigns. This will be especially helpful in managing client expectations in terms of control over content. It also address the importance of engagement vs impressions. For more info: http://www.yummymummyclub.ca/advertise
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
Measuring the Influence of InfluencersChris Baccus
Presented at the Sprinklr Customer eXperience Management Summit, Hosted by Honda, on November 12, 2015 in Torrance, California. Discuss influencer marketing and how to use influencer data as well as verify it.
The Five Golden Rules of B2B marketing by Mark JonesMark Jones
It's time to simplify the jargon, look beyond our brands and engage customers via stories that connect our hearts and minds. This presentation was delivered at Mumbrella's B2B Marketing Summit in Sydney on September 5, 2019 to a standing-room only audience.
In addition to the Five Golden Rules, I begin to introduce the Beliefonomics brand storytelling framework. For more information, visit markhjones.net
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
here are some interesting #influencermarketing #facts you should know; to-know knowledge ahead of your next #influencer #marketing #campaign.
these are researched facts and not myths.
What are the biggest marketing challenges facing fairs today? Like all good marketers, we ask a lot of questions. Taking our curiosity on the road, we interviewed different fairs from around the country to hear about their greatest marketing wins, challenges, and opportunities. The answers may surprise you...
Corey Padveen - Advancing your mobile strategyiGB Affiliate
Mobile has for a long time been high on the agenda with mobile user statistics growing every year as our online habits continue to change. Google have just upped the stakes again by announcing the launch of a new mobile search index which will prioritise mobile search.
Mobile can no longer be an afterthought for a business or marketing strategy. From responsive websites to creating mobile specific content, there’s a lot to think about to win the mobile race.
What does the new mobile search index mean for your mobile and desktop site?
Speed vs content rich – where should the priority be for mobile?
AMP pages for increasing ranking
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
5 Ways Travel Brands Can Maximize the Power of UGC in 2017Stackla
There is great content being published every day by travelers, and it has an influence over consumers. These organic social posts, tweets, photos, videos, and reviews are user-generated content (UGC), and they’re helping travel, tourism and hospitality brands authentically connect with travelers.
While there are numerous ways travel and tourism brands to strategically leverage UGC throughout their marketing efforts, here are 5 ways to truly maximize UGC this year.
Social Media Marketing Trends Report for 2020 & beyond | Social Media Facts &...Oyerohit
The world is numb to generic social media broadcasts . Series: Marketing Trends Report 2020 | Topic 2: Social Media Marketing
PS.: If social media trends from 2019 taught us anything, it’s that personalized
content is key for success. We also saw brands starting to listen more closely to their audience.
I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume.
The world is numb to generic social media broadcasts.
On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to ROI.
Influencer Marketing for Upper Funnel, Awareness ObjectivesCarusele
Traditionally, influencer marketing has been a pure awareness play where unlike many other, more advanced forms of digital marketing, it's solely relied on a reach-based model. Marketers continue to look for individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to influencer marketing hasn’t changed in more than 10 years... but we believe there’s a better way.
Check out full webinar on-demand here: https://youtu.be/KA43uFqms8I
OR
Download the eBook on this topic: https://marketing.carusele.com/influencer-marketing-for-upper-funnel-objectives
How (and Why) to Build an Effective Influencer Marketing StrategyAnvil Media, Inc.
The first step in creating a successful influencer marketing program is to outline your overall objectives, whether they be brand awareness, brand perception, engagement or conversions.
1
Land and Nature Jerky Analysis
Student’s Name
Instructors Name
Course
Date
Land and Nature Jerky Analysis
1. Trade promotion in 2018
The ratio of revenue to cost=$1304,265$280487
=5:1
Consumer Promotion in 2018
The ratio of revenue to cost =$1340104
=4:1
Based on the ratio of trade promotion and consumer promotion in 2018, the data depicts that the trade promotion is more profitable than the consumer promotion under the industry average. On the data provided in the computation, the ratio of the revenue to cost on the trade promotion is 5:1 showing that the revenue earned per the cost incurred in the promotion is higher; hence the profitability of the organization Is earned. On the other hand, the ratio in 2018 on the consumer promotion on revenue to cost ratio is 4:1 showing that more revenue is earned per cost of the promotion. The trade promotion earns more revenues than the consumer promotion in comparing the promotions. According to the industry averages, the more the company attempt to create awareness of the products to consumers, the more it is likely to make more revenues in trade promotion than in consumer promotion.
The increase in the consumer and trade promotions, respectively, could result in more profits that would necessitate the company to save more from paid and owned media budget to promotions in 2018. The company's intention to invest more in consumer promotion than trade promotion would raise its profitability; hence, it is necessary to have the industry averages to determine the best strategy to apply. Land and Nature should invest more in the trade promotion as anticipated in the 2018 computation of ratio, and the company has higher chances of incurring more revenues. The trade promotion aims to push the marketing communication to motivate the retailers and maintain distribution relationships and loyalty to maintain the supplier relationship. The marketing expenses incurred on the trade promotion are less than consumer promotion in consideration of the industry averages hence a company that attempts to use the trade promotion has higher chances of earning more revenues.
2. Return on marketing investment
Return on marketing investment on trade promotion
In 2018
ROMI= (Incremental gross profit earned-cost of marketing investment))
ROMI= ($1304,265-$280,487)($280487)
=3.65
In 2019
ROMI= ($1368495-$294300)
=3.65
Return on marketing investment on consumer promotion
ROMI= (Incremental gross profit earned-cost of marketing investment))
In 2018
ROMI= ($1340104-$367152) ($367152)
= 2.65
In 2019
ROMI = ($1406710-$385400)
= 2.65
3. Trade Promotion Results
The return on marketing investment on trade promotion is 2.65 in 2018 and 2019. The strategies used by the land and Nature investment include using value-added bonuses. The bonuses provided o the traders enhance ...
LSA16: Constant Contact - Automated Facebook Ad Creation with EmailLocalogy
At LSA16, Douglas Thompson of Constant Contact discussed the company's new Facebook integration that turns emails into Facebook ads and shared some early results. For more on the session visit: http://bit.ly/21Uln8k
Influencer Marketing for Middle-funnel, Consideration & Perception ObjectivesCarusele
Traditionally, influencer marketing has been a pure awareness play where unlike many other, more advanced forms of digital marketing, it's solely relied on a reach-based model. Marketers continue to look for individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to influencer marketing hasn’t changed in more than 10 years... but we believe there’s a better way.
Check out full webinar on-demand here: https://youtu.be/Uzp9XlOyuG0
OR
Download the eBook on this topic: https://marketing.carusele.com/influencer-marketing-for-middle-funnel-objectives
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Anvil marketing your marketing recession proof 0319Anvil Media, Inc.
Anvil Media, digital marketing agency specializing in PPC, SEO. This webinar outlines effective techniques for marketers interested in maintaining, if not increasing, budgets during a recession and improving performance during a downturn.
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Instagram ads 2019 20 - Special Free Reportmarketingpress
This Special Free Report Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know To Dominate Instagram Ads, In The Easiest Way Possible, Using The Most Effective Tools And In The Shortest Time Ever. You can click the link in the file to get your “Instagram Ads 2019-20 Success Kit”. It is only $7.00 for Early Bird Price.
Click this link to access: https://jvz7.com/c/1328509/337237
Kobie Quarterly: Retail Services Edition January 2015Kobie Marketing
In a world where the best deal is only a Google search away, retailers are struggling to keep customers coming back. This is especially true for brick-and-mortars that have taken a hit from the rise of ecommerce and practices like showrooming. And yet Amazon opened a physical store last year, along with several other successful ecommerce brands like Warby Parker and Birchbox. Would anyone be able to predict this just a few years ago when ecommerce was hailed as the end of brick-and-mortars?
Online retailers moving toward offline stores tells us not only that the in-store experience still matters, but more importantly retailers are ditching the one-channel mindset for an omnichannel approach. Retailers now recognize the need to connect with customers at all touchpoints in relevant, meaningful ways.
We’re seeing brands experiment with how to deliver more contextual, highly personalized customer experiences by using emerging technology like beacons and augmented reality. Thanks to Apple Pay’s launch last fall, mobile wallets may finally make a real impact on retail. In this issue we explore how these technologies can be integrated with loyalty.
We also look at defining and measuring loyalty ROI in retail, which is key for getting buy in from your organization. We’ve included a Retail Loyalty Readiness Worksheet to guide you through costing out the initial capital investment and ongoing costs of launching a loyalty program.
We hope the Kobie Quarterly: Retail Edition helps inspire and inform your loyalty strategy for 2015 and beyond. No matter where the retail industry is headed, our primary focus should remain the same: rewarding customers in ways specific to their wants and needs. That will always be in style.
Instagram is the fastest growing social network in 2019, continuing its phenomenal expansion in 2017 and 2018. Its older sibling, Facebook, may still have the largest user base, but Instagram is rapidly catching up. One notable difference is that Instagram is beloved by the young, whereas that demographic are now leaving Facebook because they perceive it as now being for their parents.
In mid-2018 Instagram announced that it had reached 1 billion monthly active users, and is now well on its way to the second billion. These users post 95 million photos and videos per day, along with uploading 400 million Instagram Stories a day. Instagram users “like” an incredible 4.2 billion posts every day.
Instagram has genuinely become the powerhouse platform of late, particularly amongst younger social networkers and influencers.
via: influencer marketing hub
Similar to Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fresh 2019 (20)
It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
A Creative Cheatsheet for your Brand's Social Style
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fresh 2019
1. @SocialShe@jtobin
All content examples shown from Carusele client campaigns
How (And Why) To Expect More from Influencer Marketing
Social Fresh. November 2019 . Jim Tobin
3. @SocialShe@jtobin
of our TOTAL media consumption
(radio, TV, print, social media) now goes to online influencer content
19%
Marketers love influencers
Sources: EMV, ROI, Media Consumption
of marketers found their influencer
campaigns to be “effective”92%
spent by brands on influencer
marketing in 2019 alone$2B
@jtobin
5. @SocialShe@jtobin
We Can Make Influencer Better
@jtobin
• Eliminating the “fake stuff” is step one
• Finding the right influencers is hard work but critical
• Influencer content is not magically more successful
• Targeting can be very exacting
• Measurement, even for sales, is possible
• Optimization is key