Designing for Hardware Accessibility at Comcast

Benefitting all
with an accessibility-first approach
A C O M C A S T C A S E S T U D Y | 2 0 2 4
UXDX USA • MAY 2024

its us all
Designing for diversity benef

Human
centered
design
est. 1950s

Those considered as
living with a disability
Human
centered
design
est. 1950s

Permanent
ex. Non-verbal
Situational
ex. Language
A
Temporary
ex. Laryngitis

Those considered as
living with a disability
Today
Human
centered
design

https://www.guggenheim.org/news/on-october-3-the-guggenheim-museum-in-new-york-will-open-for-inspiration

https://pbs.twimg.com/media/FVxytsKXsAQ3tT1?format=jpg&name=large

“Make it voice activated. If you don’t know the channel
numbers, it doesn’t make it any easier.”
“I would remove some of the buttons that I don’t need.”
“The batteries are really hard to change.”
“It’s a little large and heavy for me to

(4-35x more)
Cost increase due to
accessible renovation
Original, barrier-
free design
Z
https://www.independentliving.org/cib/cibrio94access.html

Baking accessibility in from
the beginning ensures it
won’t be treated as an
optional topping throughout.

Led by empathy, driven by research

1 in 4 adults in
America have a
disability that can
prevent them from
accessing content
themselves.
https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html#

*Research participant names have been changed to protect privacy

Cost
$
$
Color
Scale
Size Contrast
Weight
kg

Cost Perception
$
$
More
&
Color Contrast
Weight
kg

If we hoped to design for all, we
had to observe and learn
fi
rsthand from the people who
are most often overlooked.

A culture of inclusive development

“Move fast and break things. If you never break anything, you're
probably not moving fast enough.”

Moving fast and
fi
xing later can
be a detriment to building trust

Moving fast and
fi
xing later can
be a detriment to building trust
- which is much harder to
fi
x.

Research becoming more speci
fi
c | Design becoming more crisp

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Group 3 // Product
Group 2 // ID
Group 1 // UX
Guide
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App App
App App

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CH

Accessibility Shortcut Key
Quick access to features like closed
captioning, larger onscreen text options,
voice guidance, and audio descriptions.

7.88:1
Red-weak/
Protanomaly
3.66:1
Red-weak/
Protanomaly
7.67:1
Red-blind/
Protanopia
3.99:1
Red-blind/
Protanopia
7.31:1
Monochromacy
2.73:1
Monochromacy
8.03:1
Green-weak/
Deuteranomaly
4.04:1
Green-weak/
Deuteranomaly
7.67:1
Green-blind/
Deuteranopia
3.91:1
Green-blind/
Deuteranopia
8.01:1
Blue cone
Monochromacy
2.90:1
Blue cone
Monochromacy
8.10:1
Blue-weak/
Tritanomaly
4.08:1
Blue-weak/
Tritanomaly
8.06:1
Blue-blind/
Tritanopia
4.09:1
Blue-blind/
Tritanopia
Colbis Color Blind Simulator

Central Retinal
Vein Occlusion
Images of mild to moderate forms of common vision impairments created using the Novartis ViaOpta Sim application
Dry Eye
Diabetic Macular
Edema
Cataracts Diabetic Retinopathy

Glaucoma
Images of mild to moderate forms of common vision impairments created using the Novartis ViaOpta Sim application
Age-Related
Macular Degeneration
Retinitis Pigmentosa
Branch Retinal
Vein Occlusion
Myopic Choroidal
Neovascularization

Being inclusive means
continued discourse
throughout the process

An engine for innovation

9x 4x x
1
2

Best Practices Antimicrobial Resins Haptics Packaging

The business end of design

Conceive De
fi
ne Design Build Deliver

approve approve approve approve
Conceive De
fi

align align align align
Conceive De
fi

External validation and impact

Named Editor’s Choice for Best Accessible Design
Features, that “sets a new bar for accessible
remotes,” and demonstrates “industry-leading
thoughtfulness.” - USA Today

“ …designed to deliver uncompromising
accessibility. The concept has been well thought
out, from the hardware all the way through to the
user experience and packaging.”
- Red Dot Award Jury

“I
fi
nd and push the buttons I mean to…
I can do things by myself instead of asking
someone for help.” - X
fi
nity Large Button Voice Customer

Available to customers
through the Accessibility Center of
Excellence (ACOE)
- Call 855.270.0379
- Email accessibility@comcast.com
- Text “Accessibility” to 266278
- x
fi
nity.com/accessibilitysupport

Designing for Hardware Accessibility at Comcast

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