SlideShare a Scribd company logo
Benefitting all
with an accessibility-first approach
A C O M C A S T C A S E S T U D Y | 2 0 2 4
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
its us all
Designing for diversity benef
UXDX USA • MAY 2024
Human
centered
design
est. 1950s
UXDX USA • MAY 2024
Those considered as
living with a disability
Human
centered
design
est. 1950s
UXDX USA • MAY 2024
Permanent
ex. Non-verbal
Situational
ex. Language
A
Temporary
ex. Laryngitis
UXDX USA • MAY 2024
Those considered as
living with a disability
Human
centered
design
est. 1950s
UXDX USA • MAY 2024
Those considered as
living with a disability
Today
Human
centered
design
https://www.guggenheim.org/news/on-october-3-the-guggenheim-museum-in-new-york-will-open-for-inspiration
https://pbs.twimg.com/media/FVxytsKXsAQ3tT1?format=jpg&name=large
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
“Make it voice activated. If you don’t know the channel
numbers, it doesn’t make it any easier.”
“I would remove some of the buttons that I don’t need.”
“The batteries are really hard to change.”
“It’s a little large and heavy for me to
UXDX USA • MAY 2024
(4-35x more)
Cost increase due to
accessible renovation
Original, barrier-
free design
Z
https://www.independentliving.org/cib/cibrio94access.html
UXDX USA • MAY 2024
Baking accessibility in from
the beginning ensures it
won’t be treated as an
optional topping throughout.
UXDX USA • MAY 2024
Led by empathy, driven by research
1 in 4 adults in
America have a
disability that can
prevent them from
accessing content
themselves.
https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html#
UXDX USA • MAY 2024
UXDX USA • MAY 2024
*Research participant names have been changed to protect privacy
UXDX USA • MAY 2024
*Research participant names have been changed to protect privacy
UXDX USA • MAY 2024
*Research participant names have been changed to protect privacy
UXDX USA • MAY 2024
*Research participant names have been changed to protect privacy
UXDX USA • MAY 2024
*Research participant names have been changed to protect privacy
UXDX USA • MAY 2024
*Research participant names have been changed to protect privacy
UXDX USA • MAY 2024
Cost
$
$
Color
Scale
Size Contrast
Weight
kg
UXDX USA • MAY 2024
Cost Perception
$
$
More
&
Color Contrast
Weight
kg
UXDX USA • MAY 2024
If we hoped to design for all, we
had to observe and learn
fi
rsthand from the people who
are most often overlooked.
UXDX USA • MAY 2024
A culture of inclusive development
UXDX USA • MAY 2024
“Move fast and break things. If you never break anything, you're
probably not moving fast enough.”
UXDX USA • MAY 2024
Moving fast and
fi
xing later can
be a detriment to building trust
UXDX USA • MAY 2024
Moving fast and
fi
xing later can
be a detriment to building trust
- which is much harder to
fi
x.
UXDX USA • MAY 2024
Research becoming more speci
fi
c | Design becoming more crisp
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
INPUT
+
_
1 2 3
6
9
5
8
0
4
7
App
POWER
App
App
App
+
_
1 2 3
6
9
5
8
0
4
7
POWER
INPUT
?
?
Guide
+
_
1 2 3
6
9
5
8
0
4
7
POWER
?
?
1 2 3
6
9
5
8
0
4
7
POWER
+
_
VOL
1 2 3
6
9
5
8
0
4
7
POWER
INPUT
+
_
VOL
1 2 3
6
9
5
8
0
4
7
POWER
INPUT
+
_
VOL
Group 3 // Product
Group 2 // ID
Group 1 // UX
Guide
? ?
?
?
App App
App App
Page
1 2 3
6
9
5
8
0
4
7
POWER
Guide
+
_
VOL
1 2 3
6
9
5
8
0
4
7
POWER
INPUT
+
_
VOL
1 2 3
6
9
5
8
0
4
7
POWER
INPUT
+
_
VOL
Info
Exit
Page
CH
UXDX USA • MAY 2024
Accessibility Shortcut Key
Quick access to features like closed
captioning, larger onscreen text options,
voice guidance, and audio descriptions.
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
7.88:1
Red-weak/
Protanomaly
3.66:1
Red-weak/
Protanomaly
7.67:1
Red-blind/
Protanopia
3.99:1
Red-blind/
Protanopia
7.31:1
Monochromacy
2.73:1
Monochromacy
8.03:1
Green-weak/
Deuteranomaly
4.04:1
Green-weak/
Deuteranomaly
7.67:1
Green-blind/
Deuteranopia
3.91:1
Green-blind/
Deuteranopia
8.01:1
Blue cone
Monochromacy
2.90:1
Blue cone
Monochromacy
8.10:1
Blue-weak/
Tritanomaly
4.08:1
Blue-weak/
Tritanomaly
8.06:1
Blue-blind/
Tritanopia
4.09:1
Blue-blind/
Tritanopia
Colbis Color Blind Simulator
UXDX USA • MAY 2024
¯_(ツ)_/¯
UXDX USA • MAY 2024
Central Retinal
Vein Occlusion
Images of mild to moderate forms of common vision impairments created using the Novartis ViaOpta Sim application
Dry Eye
Diabetic Macular
Edema
Cataracts Diabetic Retinopathy
UXDX USA • MAY 2024
Glaucoma
Images of mild to moderate forms of common vision impairments created using the Novartis ViaOpta Sim application
Age-Related
Macular Degeneration
Retinitis Pigmentosa
Branch Retinal
Vein Occlusion
Myopic Choroidal
Neovascularization
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
Being inclusive means
continued discourse
throughout the process
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
An engine for innovation
UXDX USA • MAY 2024
9x 4x x
1
2
UXDX USA • MAY 2024
Best Practices Antimicrobial Resins Haptics Packaging
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
UXDX USA • MAY 2024
Best Practices Antimicrobial Resins Haptics Packaging
UXDX USA • MAY 2024
The business end of design
UXDX USA • MAY 2024
Conceive De
fi
ne Design Build Deliver
UXDX USA • MAY 2024
approve approve approve approve
Conceive De
fi
ne Design Build Deliver
UXDX USA • MAY 2024
Conceive De
fi
ne Design Build Deliver
UXDX USA • MAY 2024
align align align align
Conceive De
fi
ne Design Build Deliver
UXDX USA • MAY 2024
External validation and impact
UXDX USA • MAY 2024
Named Editor’s Choice for Best Accessible Design
Features, that “sets a new bar for accessible
remotes,” and demonstrates “industry-leading
thoughtfulness.” - USA Today
UXDX USA • MAY 2024
“ …designed to deliver uncompromising
accessibility. The concept has been well thought
out, from the hardware all the way through to the
user experience and packaging.”
- Red Dot Award Jury
UXDX USA • MAY 2024
“I
fi
nd and push the buttons I mean to…
I can do things by myself instead of asking
someone for help.” - X
fi
nity Large Button Voice Customer
Available to customers
through the Accessibility Center of
Excellence (ACOE)
- Call 855.270.0379
- Email accessibility@comcast.com
- Text “Accessibility” to 266278
- x
fi
nity.com/accessibilitysupport
Benefitting all
with an accessibility-first approach
A C O M C A S T C A S E S T U D Y | 2 0 2 4
UXDX USA • MAY 2024

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Designing for Hardware Accessibility at Comcast

  • 1. Benefitting all with an accessibility-first approach A C O M C A S T C A S E S T U D Y | 2 0 2 4 UXDX USA • MAY 2024
  • 2. UXDX USA • MAY 2024
  • 3. UXDX USA • MAY 2024
  • 4. UXDX USA • MAY 2024 its us all Designing for diversity benef
  • 5. UXDX USA • MAY 2024 Human centered design est. 1950s
  • 6. UXDX USA • MAY 2024 Those considered as living with a disability Human centered design est. 1950s
  • 7. UXDX USA • MAY 2024 Permanent ex. Non-verbal Situational ex. Language A Temporary ex. Laryngitis
  • 8. UXDX USA • MAY 2024 Those considered as living with a disability Human centered design est. 1950s
  • 9. UXDX USA • MAY 2024 Those considered as living with a disability Today Human centered design
  • 12. UXDX USA • MAY 2024
  • 13. UXDX USA • MAY 2024
  • 14. UXDX USA • MAY 2024
  • 15. UXDX USA • MAY 2024
  • 16. UXDX USA • MAY 2024 “Make it voice activated. If you don’t know the channel numbers, it doesn’t make it any easier.” “I would remove some of the buttons that I don’t need.” “The batteries are really hard to change.” “It’s a little large and heavy for me to
  • 17. UXDX USA • MAY 2024
  • 18. (4-35x more) Cost increase due to accessible renovation Original, barrier- free design Z https://www.independentliving.org/cib/cibrio94access.html
  • 19. UXDX USA • MAY 2024 Baking accessibility in from the beginning ensures it won’t be treated as an optional topping throughout.
  • 20. UXDX USA • MAY 2024 Led by empathy, driven by research
  • 21.
  • 22. 1 in 4 adults in America have a disability that can prevent them from accessing content themselves. https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html#
  • 23. UXDX USA • MAY 2024
  • 24. UXDX USA • MAY 2024 *Research participant names have been changed to protect privacy
  • 25. UXDX USA • MAY 2024 *Research participant names have been changed to protect privacy
  • 26. UXDX USA • MAY 2024 *Research participant names have been changed to protect privacy
  • 27. UXDX USA • MAY 2024 *Research participant names have been changed to protect privacy
  • 28. UXDX USA • MAY 2024 *Research participant names have been changed to protect privacy
  • 29. UXDX USA • MAY 2024 *Research participant names have been changed to protect privacy
  • 30. UXDX USA • MAY 2024 Cost $ $ Color Scale Size Contrast Weight kg
  • 31. UXDX USA • MAY 2024 Cost Perception $ $ More & Color Contrast Weight kg
  • 32. UXDX USA • MAY 2024 If we hoped to design for all, we had to observe and learn fi rsthand from the people who are most often overlooked.
  • 33. UXDX USA • MAY 2024 A culture of inclusive development
  • 34. UXDX USA • MAY 2024 “Move fast and break things. If you never break anything, you're probably not moving fast enough.”
  • 35. UXDX USA • MAY 2024 Moving fast and fi xing later can be a detriment to building trust
  • 36. UXDX USA • MAY 2024 Moving fast and fi xing later can be a detriment to building trust - which is much harder to fi x.
  • 37. UXDX USA • MAY 2024 Research becoming more speci fi c | Design becoming more crisp
  • 38. UXDX USA • MAY 2024
  • 39. UXDX USA • MAY 2024
  • 40. UXDX USA • MAY 2024
  • 41. UXDX USA • MAY 2024
  • 42. UXDX USA • MAY 2024
  • 43. INPUT + _ 1 2 3 6 9 5 8 0 4 7 App POWER App App App + _ 1 2 3 6 9 5 8 0 4 7 POWER INPUT ? ? Guide + _ 1 2 3 6 9 5 8 0 4 7 POWER ? ?
  • 44. 1 2 3 6 9 5 8 0 4 7 POWER + _ VOL 1 2 3 6 9 5 8 0 4 7 POWER INPUT + _ VOL 1 2 3 6 9 5 8 0 4 7 POWER INPUT + _ VOL Group 3 // Product Group 2 // ID Group 1 // UX Guide ? ? ? ? App App App App
  • 45. Page 1 2 3 6 9 5 8 0 4 7 POWER Guide + _ VOL 1 2 3 6 9 5 8 0 4 7 POWER INPUT + _ VOL 1 2 3 6 9 5 8 0 4 7 POWER INPUT + _ VOL Info Exit Page CH
  • 46. UXDX USA • MAY 2024 Accessibility Shortcut Key Quick access to features like closed captioning, larger onscreen text options, voice guidance, and audio descriptions.
  • 47. UXDX USA • MAY 2024
  • 48. UXDX USA • MAY 2024
  • 49. UXDX USA • MAY 2024 7.88:1 Red-weak/ Protanomaly 3.66:1 Red-weak/ Protanomaly 7.67:1 Red-blind/ Protanopia 3.99:1 Red-blind/ Protanopia 7.31:1 Monochromacy 2.73:1 Monochromacy 8.03:1 Green-weak/ Deuteranomaly 4.04:1 Green-weak/ Deuteranomaly 7.67:1 Green-blind/ Deuteranopia 3.91:1 Green-blind/ Deuteranopia 8.01:1 Blue cone Monochromacy 2.90:1 Blue cone Monochromacy 8.10:1 Blue-weak/ Tritanomaly 4.08:1 Blue-weak/ Tritanomaly 8.06:1 Blue-blind/ Tritanopia 4.09:1 Blue-blind/ Tritanopia Colbis Color Blind Simulator
  • 50. UXDX USA • MAY 2024
  • 52. UXDX USA • MAY 2024 Central Retinal Vein Occlusion Images of mild to moderate forms of common vision impairments created using the Novartis ViaOpta Sim application Dry Eye Diabetic Macular Edema Cataracts Diabetic Retinopathy
  • 53. UXDX USA • MAY 2024 Glaucoma Images of mild to moderate forms of common vision impairments created using the Novartis ViaOpta Sim application Age-Related Macular Degeneration Retinitis Pigmentosa Branch Retinal Vein Occlusion Myopic Choroidal Neovascularization
  • 54. UXDX USA • MAY 2024
  • 55. UXDX USA • MAY 2024
  • 56. UXDX USA • MAY 2024
  • 57. UXDX USA • MAY 2024
  • 58. UXDX USA • MAY 2024
  • 59. UXDX USA • MAY 2024 Being inclusive means continued discourse throughout the process
  • 60. UXDX USA • MAY 2024
  • 61. UXDX USA • MAY 2024
  • 62.
  • 63. UXDX USA • MAY 2024
  • 64. UXDX USA • MAY 2024
  • 65.
  • 66.
  • 67.
  • 68. UXDX USA • MAY 2024 An engine for innovation
  • 69. UXDX USA • MAY 2024 9x 4x x 1 2
  • 70. UXDX USA • MAY 2024 Best Practices Antimicrobial Resins Haptics Packaging
  • 71. UXDX USA • MAY 2024
  • 72. UXDX USA • MAY 2024
  • 73. UXDX USA • MAY 2024
  • 74. UXDX USA • MAY 2024
  • 75. UXDX USA • MAY 2024 Best Practices Antimicrobial Resins Haptics Packaging
  • 76. UXDX USA • MAY 2024 The business end of design
  • 77. UXDX USA • MAY 2024 Conceive De fi ne Design Build Deliver
  • 78. UXDX USA • MAY 2024 approve approve approve approve Conceive De fi ne Design Build Deliver
  • 79. UXDX USA • MAY 2024 Conceive De fi ne Design Build Deliver
  • 80. UXDX USA • MAY 2024 align align align align Conceive De fi ne Design Build Deliver
  • 81.
  • 82. UXDX USA • MAY 2024 External validation and impact
  • 83. UXDX USA • MAY 2024 Named Editor’s Choice for Best Accessible Design Features, that “sets a new bar for accessible remotes,” and demonstrates “industry-leading thoughtfulness.” - USA Today
  • 84. UXDX USA • MAY 2024 “ …designed to deliver uncompromising accessibility. The concept has been well thought out, from the hardware all the way through to the user experience and packaging.” - Red Dot Award Jury
  • 85. UXDX USA • MAY 2024 “I fi nd and push the buttons I mean to… I can do things by myself instead of asking someone for help.” - X fi nity Large Button Voice Customer
  • 86. Available to customers through the Accessibility Center of Excellence (ACOE) - Call 855.270.0379 - Email accessibility@comcast.com - Text “Accessibility” to 266278 - x fi nity.com/accessibilitysupport
  • 87. Benefitting all with an accessibility-first approach A C O M C A S T C A S E S T U D Y | 2 0 2 4 UXDX USA • MAY 2024