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Ask, measure, learn, presented by Lutz Finger

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SocialMedia.org
SocialMedia.org

In his Brands-Only Summit Pre-Conference presentation, LinkedIn's Lutz Finger shows how to extract significant business value from social media data with the Ask-Measure-Learn system. He guides you through the steps of asking the right questions, measuring the right data, and learning from the results.

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Ask, measure, learn LUTZ FINGER LINKEDIN OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
LutzFinger.com Ask Measure Learn @LutzFinger
LutzFinger.com Promise of Social Media
LutzFinger.com ASK the right Questions. MEASURE the right data – even if it is not Big data. Take Actions and LEARN from them. ?
LutzFinger.com One Framework?
LutzFinger.com ? Marketing Sales PR Customer Care Market Research Products
LutzFinger.com Marketing Sales PR Customer Care Market Research Products
LutzFinger.com Aja Dior M. omgg, my aunt tiffany who work for whitney houston just found whitney houston dead in the tub. such ashamed sad :( Ask – Measure – Learn Courtesy of Gilad Lotan
LutzFinger.com AP news Ask – Measure – Learn Courtesy of Gilad Lotan
LutzFinger.com 10 Reach ≠ Influence 50% is Homophily
LutzFinger.com Audience Marketing What interests your Audience?
LutzFinger.com Content Marketing • Other News • Trending Content • Sentiment • Emotionality • Time • Weather • Promotion Pressure • Reader Demographics • … Source: Fisheye Analytics
LutzFinger.com Content Marketing Source: Fisheye Analytics • Other News • Trending Content • Sentiment • Emotionality • Time • Weather • Promotion Pressure • Reader Demographics • …
LutzFinger.com Content Marketing • Other News • Trending Content • Sentiment • Emotionality • Time • Weather • Promotion Pressure • Reader Demographics • … Source: Beta Labs
LutzFinger.com Content Marketing • Other News • Trending Content • Sentiment • Emotionality • Time • Weather • Promotion Pressure • Reader Demographics • … Anger Awe Anxiety Sadness Source: Jonah Berger et. al. –likelihood to get onto NY Newsletter
LutzFinger.com Content Marketing • Other News • Trending Content • Sentiment • Emotionality • Time • Weather • Promotion Pressure • Reader Demographics • … Source: LinkedIn Top 4 Topics Koka’s Followers Engage With (Sept 29 – Oct 12) Personal Brand First Step Cold Call Social Selling Success Others Alec Baldwin Movie: Glen Garry Glen Ross Content Amplification Deceptive Pricing Practice Not-obvious Obvious Koka Sexton Followers
LutzFinger.com Content Marketing There is no Truth Only Algorithms
LutzFinger.com Magic Formula Reach Frequency Engagement X X = Content
LutzFinger.com Engagement is not all equal. Source: Upworthy The Verge Word of Caution
LutzFinger.com Learn More: j.mp/SocialMediaOrg CODE: AUTHD Free Stuff j.mp/lutzfree
Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

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