Social Media
Lessons
From A Nonprofit
Pro
Tina Starkey
CMO, Stop Soldier Suicide
@TinaStarkey
@SoldierSuicide
Charitable Giving is at
unprecedented levels
@TinaStarkey
@SoldierSuicideSource: Giving USA 2019
How do you stand out from the
crowd?
@TinaStarkey
@SoldierSuicide
@TinaStarkey
@SoldierSuicide
In my business we sell…
…CHANGE.
…A BETTER FUTURE.
…HOPE.
Lesson One
6
@TinaStarkey
@SoldierSuicide
@TinaStarkey
@SoldierSuicide
Connect
EntertainInform
@TinaStarkey
@SoldierSuicide
Lesson Two
6
@TinaStarkey
@SoldierSuicide
User
Generated
Content
@TinaStarkey
@SoldierSuicide
Patagonia
@TinaStarkey
@SoldierSuicide
Explore VanX
@TinaStarkey
@SoldierSuicide
Stop Soldier
Suicide
@TinaStarkey
@SoldierSuicide
American Cancer
Society
@TinaStarkey
@SoldierSuicide
Video Content
@TinaStarkey
@SoldierSuicide
American Cancer
Society
@TinaStarkey
@SoldierSuicide
Southwest Airlines
@TinaStarkey
@SoldierSuicide
Stop Soldier Suicide
@TinaStarkey
@SoldierSuicide
Community
Engagement
@TinaStarkey
@SoldierSuicide
@TinaStarkey
@SoldierSuicide
@TinaStarkey
@SoldierSuicide
Lesson Three
6
@TinaStarkey
@SoldierSuicide
@TinaStarkey
@SoldierSuicide
@TinaStarkey
@SoldierSuicide
@TinaStarkey
@SoldierSuicide
Google Trend
Consumer First,
Always.
Authenticity
Over
Everything.
React in
Real-Time.
Lessons For The Road
@TinaStarkey
@SoldierSuicide
Thank You
@TinaStarkey
@SoldierSuicide

Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019