Nonprofit Success Slide Template.pdf

Data-Driven
Storytelling: How to
inspire more giving for
your nonproﬁt
October 11, 2023
Bloomerang Nonproﬁt Success Webinars

John Mark Vanderpool -
Co-Founder Social Impact
Solutions
Too many organizations struggle to
grow because they do not have the
proper impact data and fundraising
systems they need to scale. John Mark
works diligently to ensure nonproﬁts
have the marketing, communication,
and impact tools they need to reach
their full potential.

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WWW.SOCIALIMPACTSOLUTIONS.COM
Today's Agenda
Presenter
John Mark Vanderpool
Social Impact Solutions Co-Founder
What you can do today to market your impact
Why every organization needs to measure
their impact
What do your donors need to trust you?

Donors Need 2 Things To Trust You:
1. Impact Data
2. Stories of Transformation
Without it, you will lose funding,
relevance, and future donors.

What is Impact?
Impact is everything for your nonprofit.
Your impact is the change your
organization creates as a result of your
programs and initiatives.
Your impact is the value that your
nonprofit brings to the world.

Donors Want to Know Your Impact
Granting Organizations —
Require short-term and
long-term impact data.
Over 97% of foundations surveyed
stated their #1 reason for giving was due
to the organization’s impact.
*Social Solutions Survey
Donors —
Are becoming more
sophisticated and preferential.
Over 66% of funders claim that positive
OUTCOMES are the best indicator for
legitimate nonprofit impact.
*Foundation Report Study
Millennials & Gen Z —
Are becoming more
outcome-driven.
The majority of millennials are concerned
about quantifying social change to
maximize impact.
*Millennial Impact Report

What Are Impact Metrics
Programs & Initiatives Outputs Short-term Outcomes Long-Term Outcomes
Fundraising Events $50,000 raised New program launched within 3
months of fundraiser
4,500 new members in our program 2
years post-fundraiser
Food Distributions 250,000 meals given away On average, the undernourished
children in our program are gaining
1kg/month
20% decrease in malnutrition over
the course of 3 years.
Health Screenings 12,000 free health screenings
provided
22% of patients screened visited
their PCP for the ﬁrst time in 2 years
Increased awareness, education, and
overall access to healthcare for the
entire community.

Why Storytelling?
Telling effective stories is a hallmark of
successful nonprofits. Stories are how we
capture the imagination of our audience,
inspire them with our vision, and call
them to action.

How to Craft an Effective
Nonproﬁt Story
• Understand Your Audience
• Create a clear and concise message
• Demonstrate what your organization stands for and against
• Cast a vision of the future your organization aims to create
• Call your donors to action

Identify the Key Elements of a Compelling
Story
A Problem — A Plan—
A Solution —
Every good nonprofit story has:

Most nonproﬁts are losing donors and revenue
because of two reasons:
1. They are failing to communicate the positive changes nonprofits
are creating with their funds
2. They are not consistently sharing stories of transformation from the field.

There's Never Been A Better Time
To Measure & Market Your Impact!
1. Technology has made impact reporting more straightforward
2. Donors and granting organizations reward nonprofits for their diligence and integrity
3. Social platforms allow you to share your impact more effectively
4. Donors and stakeholders are excited to know your organization's impact
5. Organizations who market their impact well are able to scale more efficiently

How can I market my impact today?
Create an Impact Report!

With an impact
report, you gain
the ability to:
• Make data-driven decisions
• Land larger grants
• Clearly communicate your true value
• Retain & increase your donor base
• Incorporate needed change to your programs
• Align your internal teams
• Grow your organization

What could you accomplish if you had a compelling impact
report?
Inspire —
Your donor base and raise
more funds than ever before.
Unite —
Your organization around
the long-term mission of
your nonprofit.
Galvanize —
Your stakeholders to stay
true to the cause.

Your impact report
should include:
• Validated Research Methodologies
• Measurable Inputs --> Outputs --> Outcomes
• Data-Driven Stories of Transformation
• An Inspiring Vision for the Future
• A Path for Donors to Follow
• Clear Calls to Action

Stop losing funding to
other organizations that
are highlighting their
value and marketing
their impact.
At Social Impact Solutions, we
understand your frustrations
and know how difficult it is to
be an impact-oriented
organization.

Become An Impact-Driven Nonproﬁt
Know Your Value —
You're likely more valuable
than you realize.
Your organization is working hard and
accomplishing great things. Your
impacting lives and communities daily.
Own the Data —
If you aren't capturing data,
it is time to start.
Decide on key metrics specific to your
organization and become dedicated to
recording the vital information.
Tell the Story —
Your impact is how you reach
your audience.
Whether you are trying to communicate to
your donors, internal team, or the
constituents you serve, impact data is how
you will reach & inspire them.
3 stages to start the process

Impact
Reporting
Know your organization’s true value
Impact
Marketing
Raise more money and scale your impact
&

When you report your impact and
clearly communicate your value,
you can feel confident in
increasing your funding, serving
your constituents better, and
growing your organization.
• Clarifying Your Impact Strategy
• Quarterly & Annual Impact Reports
• Data-Driven Email Marketing Campaigns
• Impact-Driven Fundraising Efforts
• Legitimate Stories of Transformation

When you measure and
market your impact...
• You stand out as a leader
• Your stakeholders receive better care
• Your organization leads from the front
• Donors understand your value
• You attract new funders
• You retain existing donors
• You grow your organization

How To Nurture Donors
Effectively
Personalization and segmentation -
You need an ideal donor profile
Consistent and relevant communication -
Email once per week
Engaging donors through multiple channels -
Email is the most valuable channel
Determine your most reliable growth channels
Follow the 80-20 Rule -
80% of your emails should be telling success
stories
20% should be about the problem you are helping
your constituents overcome and calls to action

The secret ingredient to
lasting donor relationships
Consistency.
The most effective online fundraisers nurture their donors
via email every single week.
If you are disappointed in how much money you’re raising
from your donor base, this is the best place to start.

START MEASURING & MARKETING YOUR IMPACT
TODAY
BY VISITING FUNDRAISINGQUIZ.ORG

We'd love to work with you.
Email Address
info@socialimpactsolutions.com
Website
www.socialimpactsolutions.com
Measure & Market
your impact today!
Schedule Consultation
Be sure to check your inbox for a free impact consultation
link!

Donors Need 2 Things To Trust You:
1. Impact Data (measure)
2. Stories of Transformation (market)
But what do YOU need to deliver this
effectively to your stakeholders?

#1. You need
reliable data
Your data is only as good as your ability to
record and report on it.
Get actionable data you can trust:
● Groups
● Built-in report templates
● Segments and ﬁlter-based reporting
● Scheduled reports
● Custom ﬁelds to track data that is
meaningful to your organization

Use the mobile app
to record and view
data on the go!
With our free
mobile app, you can
be connected to
your data from
anywhere.
Download on the App Store
Get it on Google Play

#2. You need ways to
find and deliver
stories of
transformation
● Stories are remembered
22x more easily than data,
facts, and stats
● Our neural activity
increases 5X when
listening to a story
● Storytelling engages our
sensory cortex in the
brain, allowing the listener
to feel, hear, taste, and
even smell the story
How Can Nonprofits Move From Exploitative Storytelling To
Justice-Oriented Storytelling?
A Beginner’s Guide to Conducting Great Nonprofit Storytelling
Interviews: 6 Tips for Success

How can we do this
effectively and
efﬁciently?
Multi-channel approach to
get stories out to the
people who care about your
work
○ Email campaigns
○ Social media posts
○ Newsletters
○ Direct mail
○ Over coffee meetings
○ At special events
○ Video storytelling
Nonproﬁt Storytelling: The Quick and No-Nonsense Guide

Using segments of your donors can help you share stories
that will be more impactful and meaningful to them.
By using Groups and Communication ﬁlters, you can send
the perfect story to each of your constituents with the most
compelling call to action based on their engagement with
you.
Find ways to get
stories out to the
people who care
about your
work–and let us
help

Resources
How Nonprofits Can Increase Trust And
Funding With Data-Driven Storytelling
Telling Better Stories During Year-End
Fundraising
Nonprofit Storytelling: The Quick and
No-Nonsense Guide
6 Storytelling Secrets For Nonprofit
Professionals
How Can Nonprofits Move From Exploitative
Storytelling To Justice-Oriented Storytelling?
A Beginner’s Guide to Conducting Great
Nonprofit Storytelling Interviews: 6 Tips for
Success
Want to find
out more?
Request a demo
or
Speak to a live
person:
1-866-667-4485

Thank you for being
here today!
And thank you for the
work you do in your
community!

Nonprofit Success Slide Template.pdf

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