Social Media Strategy
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Do you have a social media strategy? If you don't you should rethink what your are doing and build a strategy first.
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Social Media Strategy
Do you have a plan for your social media? Most people post as exciting things come up or there is an event happening. While those are wonderful times to post there are many times you are stuck and don’t know what to say. This session will teach you the steps you can take to set up a social media strategy that will increase your success!
Social Media Strategy
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
Social Media Strategy
This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.
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Social Media Strategy
Do you have a plan for your social media? Most people post as exciting things come up or there is an event happening. While those are wonderful times to post there are many times you are stuck and don’t know what to say. This session will teach you the steps you can take to set up a social media strategy that will increase your success!
Social Media Strategy
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
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This document outlines a social media strategy in 6 steps: 1) Determine goals and objectives, 2) Listen and research audiences on social media, 3) Identify target audiences, 4) Create a content plan, 5) Engage with audiences on social media, and 6) Measure results. It recommends using free and paid social media listening tools to research audiences and monitor conversations. It also emphasizes creating content to solve audience problems, scheduling posts, engaging with audiences, and measuring metrics like traffic, awareness, sentiment, and ROI.
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In his Brands-Only Summit Pre-Conference presentation, LinkedIn's Lutz Finger shows how to extract significant business value from social media data with the Ask-Measure-Learn system.
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Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
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This document provides an overview of developing an effective social media strategy. It discusses key components of a strategy including goals, accountability, metrics and procedures. Goals should define the target audience, messaging, platforms and intended outcomes. Accountability addresses posting cadence, content, voice and community engagement. Metrics determine what success looks like and the timeframe to measure. Procedures cover moderating participation, responding to comments, and adjusting if goals are not met. The strategy framework helps organizations be intentional, efficient and effective in their social media efforts.
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We will look at the benefits of community building on your:
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Delivered at Swipe Summit, Dublin (February, 2016)
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With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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This document discusses leveraging social media for change. It begins with defining social media and providing examples of popular social media platforms. It then discusses why organizations should use social media, what the limits are, and techniques for effective social media communication. The document also provides tips on strategizing a social media approach, prioritizing social media within outreach efforts, and includes tips, tricks and tools for social media use.
How Startups Can Leverage the Power of Social Media
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
How Startups Can Leverage the Power of Social Media
This document provides guidance on how startups can leverage social media effectively. It discusses setting measurable goals focused on lead generation and customer acquisition. It recommends auditing competitors' social media strategies and overhauling your own presence with consistent branding. The key is creating and amplifying engaging content across multiple platforms while measuring results and adapting the strategy accordingly. Regular posting of different content types and sharing relevant outside content is important for building an engaged community.
Social Media Strategic Mapping for CILs
For workshop on using social media in Centers for Independent Living. Adapted from WeAreMedia.org curriculum.
Best Practices in Social Media
Breakout presentation at the Georgia Career Development Association's 2017 Mini-Conference. Identify tools, discover trends, and select strategies.
2014 digital marketing + social media fundamentals for nonprofits
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
Jump start your smb using social media
This document provides guidance on developing a social media strategy for small businesses. It recommends listening first to understand audience needs before launching a campaign. The key elements of a strategy are to identify objectives tied to business goals, understand the target audience and which platforms they use, and create a content plan. Metrics like followers, engagement, and leads should be used to measure success. Regular posting and integrating social platforms are also advised to build community and drive traffic.
SMTULSA Conference Presentation: Social Media For Non Profits by @GoFiliberto
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The document summarizes a presentation given by Filiberto Gonzalez on social media tips for nonprofits. Some of the key points covered in the presentation include identifying target audiences, developing an online voice and social media strategy, using tools like Facebook, Twitter and Google AdWords for Nonprofits, and emphasizing that every social media post helps nonprofits work towards their goals. The presentation provided statistics on social media usage, examples from other nonprofit pages, and exercises for attendees to think about how to apply the tips for their own organizations.5 Real World Non-Profit Challenges Solved through Social Media
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
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Social Media Strategy
- 3. Social Media Myths • Social Media is a waste of time • Social Media is Inexpensive • Anyone CAN DO IT! • Social Media is a Fad • Social Media is ALL you Need
- 4. FIVE Part Social Strategy • Goal(s)/Objectives • Rationale • Methods • Tactical Plan • Best Practices
- 5. Goals/Objectives Define SINGLE concept goals sin•gle – only one in number; one only; unique; sole
- 6. Rationale • Who are you going to talk to? • What do you want to get out of it? • When are you going to do the work? • Where are you going to participate? • Why are you doing what your doing?
- 8. The TOP 3 Factors for success on Social Networks Source: 2012 Common Knowledge “www.nonprofitsocialnetworksurvery.com” We asked nonprofits with a presence on commercial social networks about the underlying reasons for their success, and we received unambiguous, broad agreement on three factors: • #1 (41%) DEVELOPED A STRATEGY. • #2 (37%) PRIORITIZATION BY EXECUTIVE MANAGEMENT. • #3 (28%) DEDICATED SOCIAL MEDIA STAFF.
- 10. Methods • Listen – “Someone somewhere has something to say about your organization!” • Valuable Content • Engagement
- 11. Methods cont. • Driving Action – Building Contacts – Know the purpose of each social media platforms – Utilize each platform by driving action, have a purpose • Raising Funds - ROI
- 12. Tactical Plan • Timeline • Campaign Details • Best Practices • Content • Schedule
- 13. Best Practices • Post Every Day – Prepare posts in advance to aide you in the posting process – Posts that are shared above the one scheduled would only provide extra growth • Focus on Engagement – Respond to posts, questions, myths and other communication in a timely fashion (keep in mind that social media is in real time) – Have a constant focus to ensure you are providing relevant content
- 14. Best Practices cont. • Have a Call to Action o Always ask/push for a response in the form of a “like”, “share”, “comment”, “retweet”, “pin”, or click on a link • Don’t Over/Undersell o Balance information with asks. 80% being information driven content – 20% being hard sales or asks • Make it Fun!!
- 15. Questions?