by Jaime Christine Perez Facebook Marketing Plan November, 2011 New Media Distribution Channels Full Sail University

1. Jaime Christine Perez

2. Internet Marketing Bachelors Degree
Images courtesy of Facebook, Full Sail,
and Jaime Christine Brown

3. Facebook is the World’s Largest Social Media Site!
Facebook 500,000,000 + users:
Data courtesy of CheckFacebook

4. 2010 Facebook
Demographics (U.S.)
Facebook Demographics:
148,867,700 Facebook users in the United States
Facebook users age 35-54 has increased 1.9%
13.2 % of all Facebook users are age 35-54
Data courtesy of comScore

5. Why Market Full Sail University
Internet Marketing BS On
Facebook?
The Facebook platform incorporates web 2.0 APIs and Mashups
from other new media distribution channels
Facebook allows business to create Facebook pages for Free!
Ability to create Facebook ads with geo-targeting technology
Target specific users by demographic areas, age, gender, and
psychographic niches
Facebook ads target the Audience of Me, micro marketing to an
individual’s specific likes and interest.
“The Benefits”

6. The Full Sail University
Internet Marketing BS Facebook Page
“The Story”
http://www.facebook.com/fullsailuniversityinternetmarketingbs
Facebook Page courtesy of Jaime Christine
Brown

7. The Audience of Me
Psychographics
Ages 35-45
Knowledge Buffs
Working professionals in web design, web development, Internet
marketing, graphic artist, and other Internet related fields and niches
Those interested in helping small businesses succeed on the Internet.
Interested in advancing their careers as an Internet Marketer
The targeted psychographics has a willingness to help businesses
succeed on the Internet, while having a passion for educating
themselves with knowledge to implement their desire to help small
business succeed on the Internet.
“The Target Audience”

8. The Full Sail University
Internet Marketing BS Facebook Ad
“The Engagement”
Facebook Ad courtesy of Jaime Christine
Brown

9. The Full Sail University
Internet Marketing BS Facebook Ad
Campaign
Facebook Credits are sold to users
to purchase Facebook ads as a pay-
per-click marketing campaign.
Estimated Cost per-click $2.35
Facebook Ad image courtesy of Jaime
Christine Brown

10. The Full Sail University
Internet Marketing BS Facebook Page
Social Proof
Full Sail University
Internet Marketing
Bachelors Degree Alumni
Testimonials!
“The Community”
Image courtesy of Jaime Christine Brown

11. The Full Sail University
Internet Marketing BS Facebook Page
Mashups
Apps for new social
media tools easily
integrated with the
Welcome Page.
YouTube in game
“The Connection”
Facebook Page courtesy of Jaime Christine
Brown

12. References
Check Facebook. ( 2010). Retrieved February 13, 2011. Check Facebook
http://www.checkfacebook.com
comScore. ( 2010). Retrieved February 13, 2011. comScore Media Matrix
http://www.comScore.com
Facebook. (2010, February 14). Retrieved February 14, 2011. Create an Ad on
facebook.com http://www.facebook.com/ads/create/?fbid=140375406015675&campaign_id=365730201698&placement=fbpg1&extra_1=0&extra_2=2612
Facebook. (n.d.) . Retrieved February 14, 2011. http://www.facebook.com
Twitter. (n.d) . Retrieved February 14, 2011. http://www.twitter.com
Webmashup. (2004, September 24 ). Retrieved February 14, 2011. Facebook API http://www.webmashup.com/API/Social/Facebook-API-l1470.html
YouTube. (n.d.). Retrieved February 14, 2010. http://www.youtube.com