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Answering the 5 W's of Social Media

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When Content is fuel, Social Media is Gasoline.
Here, I've answered all the 5 W's of Social Media via examples, case studies, facts and much more.

Published in: Marketing
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Answering the 5 W's of Social Media

  1. 1. Let’s Discuss WHY Social Media is the Buzz word? HOW to Be Social? WHO is your Audience? WHEN are they active on social? WHICH platform can do wonders for your business? And, WHAT content type will work for your business on social media?
  2. 2. Why Social Media is the Buzz Word?
  3. 3. 87% of small-to-medium sized businesses say that social media has helped their business. 74% of marketers saw an increase in website traffic after investing just 6 hours per week in social networking. Source: Newsbreedmarketing.com
  4. 4. 97% Businesses use Social Media Marketing. Do you?
  5. 5. How to Do Social
  6. 6. How to Do BE Social
  7. 7. Lunching and Munching?
  8. 8. Who is your Audience
  9. 9. What problems does my company’s product or service solve? Who are our current customers? Who is my competition? What do customers stand to gain from choosing us (instead of a competitor)?
  10. 10. •Gender Personality Family life Job title Job function Employer Location
  11. 11. When are they active on Social
  12. 12. Which platform can do wonders for your business?
  13. 13. Source: International Music Summit
  14. 14. Source: Badgergroup
  15. 15. Source:Wikispaces
  16. 16. What content type will work for your business on social media?
  17. 17. Content Buckets
  18. 18. Let’s get to work!
  19. 19. Design a campaign. HOW will you Be Social? WHO is your Audience? WHEN are they active on social? WHICH platform you will choose for your business and WHY? And, WHAT content type will work for your business on social media? Time: 30 minutes Score: 10 points as per each bullet.
  20. 20. Thankyou for sharing your time and learnings. Reachable on: @NaliniKher nalinikher.90@gmail.com

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