SlideShare a Scribd company logo
Rebekah Radice Katie Lance
@RebekahRadice @katielance
#VIRALWEBINAR
YOU’RE IN THE RIGHT PLACE
IF YOU WANT TO LEARN...
• Where to Spend Your Time
• How to Choose the Right Channels
• Optimize Your Social Networks
• Best Kept Secrets for Hot Content
• 7 Lessons to Keep it Real
PLUS, Stick Around Until the End...
For a FREE
surprise and
an offer you
can’t refuse!
65% of adults
now use social
networking
sites – a nearly
tenfold jump in
the past
decade.
- Pew Research
You Know You
Need a Social
Media Plan…
You just don’t know
where to begin.
Sound familiar?
STEP 1: Run a
Social Media Audit
Review how you’re
managing your online
brand on each social
network.
2. Gain Focus
and Clarity
Why are you using
each social network
and how are they
supporting your
business?
Abandoned
Social
Networks
Are there any
profiles you
created and
forgot about?
Goal Alignment
Look back at your goals...
Make sure each
profile is in line with
your business goals
and objectives.
Performance
Evaluation
Compare your current
performance to your
performance a year ago.
Look at:
• Engagement
• Referral traffic
• Opportunity
CHOOSE YOUR CHANNELS
4 QUESTIONS TO ASK YOURSELF
Q: What social
network(s) is
my audience
actively using?
1.
Q: What
platform(s)
align with the
type of content
I share?
2.
Q: What
platform(s)
are most
appropriate
for my
industry?
3.
Q: What
platforms
do I LIKE
spending my
time on?
4.
Optimize Your
Social Networks
● Make your
content as
shareable.
● Learn from what’s
been effective in
the past.
Facebook
Twitter
LinkedIn
BEST KEPT SECRETS FOR HOT CONTENT
Systems are key!
You need a system or
your best laid plans -
will always go astray!
Once you are clear
on your brand and
message, work on
creating a calendar.
Curate great
content
Search BuzzSumo by
topics that are ‘most
shared’ on Facebook
or other social
channels.
Post Planner’s “Find”
section is also a
fantastic way to find
and share engaging
content that has
already performed
well.
Have a system for creating
content and know what type of
content you are going to create.
Created content could be:
• Blog posts - on your own site
or another site like Medium or
LinkedIn
• Video - DIY short videos or
longer-form professionally
edited videos
• Live Video - Periscope or
Facebook Live are two top
platforms to consider
• Graphics - Ideal for
Instagram and other social
networks, but will also be
needed to promote other
content (i.e. blogs, videos, live
video, etc.)
To extend the life
of your content and
reach more people,
consider
repurposing the
content on multiple
platforms.
Create a blog
calendar for
the next 3
months - give
your content
a road map.
Decide what day
you’ll publish, what
content you’ll
publish and, when
you’ll create this
content.
Be consistent.
Promote Your
Content
You are your own
best promoter -
so get the word out
about your content!
Social media is
never, ever a one-
way, promotion-only
place to be.
When done right,
social media is a two-
way street.
LESSONS TO KEEP IT REAL10
Be a storyteller
Are there stories you
can share? Think
about how you could
tell those stories in
an authentic way
through your blog,
graphics or video?
1.
Add humor and
entertainment
You may not feel like
you have funny things
to create, but look for
funny or entertaining
content to share.
2.
Don’t be
scared of
offending
someone
Have fun, have an
opinion and embrace
who you are!
3.
Use emojis!
Emojis are effective
in email subject
lines and in your
social media posts.
4.
Pay attention to
what your clients
are asking and
provide value
For one week, carry
a notepad and every
time one of your
clients ask you a
question – write it
down.
5.
Evoke
Emotions
Create humanized
content that hits
close to home and
evokes emotions.
6.
It’s all about
the experience
Instead of getting
caught up in the “click
here” or “buy this”, you
should be thinking
about sharing an
experience.
7.
Time Management Tools
Time is your most
precious resource.
Use the right tools to make
effective use of your time!
8.
● Use Facebook Insights
– reach people at the
right time.
● Facebook Pages
Manager app for
managing Facebook
Page notifications.
● Mention.net
● SocialMention.com
● Google Alerts
9.
• Twitter lists for curating
content.
• A notepad for jotting
down ideas down during
the day.
• A clock! Seriously
though – being very
cognizant how much time
you have is key!
9.
STEPS TO BUILDING A GREAT
CONTENT CALENDAR4
Brainstorm content that
fits your brand and niche
• Do you have an online
brand persona? (are you
casual or serious? fun or
professional?)
• What issues do your
customers need
addressed?
1.
Create a Calendar
• Schedule content for
social media 2-4 weeks in
advance.
• Large events can be
scheduled as soon as
you’ve locked down a
date.
*https://katielance.com/contentgrid
2.
Test Content
• Does my content match
my content marketing
brand profile?
• Is it interesting and
engaging?
• Does my content
encourage Facebook
Likes, shares and
comments?
3.
Keep an Eye on
Your Surroundings
● Check on current trends
to take advantage of
news stories.
● Watch your content
analytics.
● Watch the movements of
your competitors.
4.
Every business on social media needs to find or develop a strategy to
measure their social media return on investment (ROI). ROI is proof
that the marketing efforts are effective.
TRACKING AND MEASURING YOUR RETURN
Set Goals
Set your goals and
objectives so you
know what factors
you need to
measure on social.
1.
Track Campaigns
As a part of your social
media marketing, you
will need to keep track of
the costs, time spent,
etc., as well as the
campaigns and activities
you launch .
2.
Report Findings
Report your results
and determine the
appropriate
timeframe for the
reporting (weekly,
monthly, yearly, etc).
3.
Review Results
and Reset Goals
When you have the
stats from your
campaign, you can
calculate your ROI.
Use these findings to
set new goals and
objectives.
4.
Review Results
and Reset Goals
When you have the
stats from your
campaign, you can
calculate your ROI.
Use these findings to
set new goals and
objectives.
How to Create Your
Facebook Strategy
FREE Download:
Secrets to BOOST
growth and engagement
by 193% http://bitly.com/fbgrowthplan
#GetSocialSmart
Academy
Save $30 p/mth.
or $300 p/yr.
POSTPLANNERMONTHLY (to save $30/mo)
POSTPLANNERYEARLY (to save $300/yr)
www.GetSocialSmart.com
THANK YOU!
Login to love.postplanner.com for
your FREE access to Post Planner!

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