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Brian Fanzo and Jennifer Watson - Social Video Workshop

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Social Fresh Conference
Social Fresh Conference

Social Fresh 2018

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YOUR SOCIAL VIDEO NEEDS A STRATEGY Brian Fanzo & Jennifer Watson
@iSocialFanz
On-demand
Facebook predicts by 2018 90% of their content will be video #InZuckWeTrust
Embrace your digital eyeballs 81% of internet traffic in 2020 will be video
Social Video
Personal Branding Video
Brand Video
Participatory Content Talk with the community & include them in the content!
 4x as many customer would rather watch a video about a product than read about it (Animoto).
Defining Success
90% of Americans Ages 25-34 watch online video Video in social media marketing increases sharing by 10 Times
Measuring Success
3 out of 4 Millennials would choose to spend their money on an EXPERIENCE rather than buying something desirable. Via Eventbrite: The Experience Movement: Research Report
People - Places - Products - Experiences ACCESS Provide
Perspective
Amplification
People - Places - Products - Experiences ACCESS Provide
Collaboration
Field Of Dreams Marketing Is Over Document Experiences & Up-Cycle Content
UGC + Account Takeovers
Gear = K.I.S.S. www.isocialfanz.com/thinklikeafan-gear/
Brian Fanzo and Jennifer Watson - Social Video Workshop
Brian Fanzo and Jennifer Watson - Social Video Workshop

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