This document summarizes social media analytics tools that can help organizations measure return on investment from social media spending, analyze brand and competitor performance, collaborate with teams, track key metrics and trends over time, monitor sentiment and conversations, and optimize social media strategies. It highlights features like benchmarking against thousands of global brands, comparing performance across industries and regions, viewing results and collaborating with teams in real time, getting notifications on important spikes or changes, and saving time and money with optimization tips.

1. SOCIAL ANALYTICS
FOR # DECISION MAKERS

2. # SOCIAL touches all parts of your organization
41%
of more than 1,000 companies and agencies surveyed
had ‘no return of investment figure for any of the
money they had spent on social channels…’ 1
Now they have a way
1 eConsultancy, State of Social Report, November 2011

3. DO YOU SPEAK # DATA ?
BUDGET • The use of Facebook, and Twitter among the
Fortune 500 is rising
versus
• 73 % now use Twitter
RESULTS • 66 % have a corporate Facebook page
The Social Media Surge by the 2012 Fortune 500, by Nora Ganim Barnes, Ph.D.,
Center for Marketing Research at the University of Massachusetts at Dartmouth

4. I need to know how well my social media
investments are doing
Efficiency Calculator
LEARN, TAKE ACTION and # SUCCEED

5. Average is as close to the bottom as it is to the top
Analyze your brand against 20,000+ global benchmark.
Compare with any brand, sector, or region to understand
unique industry trends and take hold of the first mover advantage.

6. I need to collaborate with my team
WE ARE # COLLABORATION
The average size of a corporate social media team is 11
• Multiple users for one organization
• View results together and collaborate
on next steps faster
• Collaborate on recommendations

7. I need to know my social media trends
and those of my competitors
Trend Analyzer
Stop waiting for weekly, monthly
and quarterly reports
GET THE INFORMATION NOW!

8. Industry Specific Knowledge Be the first to know
Gain a competitive edge by analyzing your campaign performance over time.
The trend Analyzer allows you to gain a competitive advantage
by understanding the actions that are affecting eValue,
fan-growth, and individual metrics.

9. How do I look ?
Sentiment Analysis
DON’ T # FAIL TO REACT
Monitor your brand’s reputation and your competitors’.
Sentiment is critical for every brand on the social web.
Being able to see responses to content without wading through
every mention, post or response saves time and leads
to important strategic decisions.

10. What is the benefit of having analytics
if you can’t improve?
Optimization Library

11. Actionable # INSIGHTS
Save time and money by optimizing your presence
with tips and tricks.

12. # CRISIS Management and Risk Mitigation
Notifications and alerts

13. Focus on your # BUSINESS
Our alerts function gives assurance that you know when
activity spikes or fansize reaches new heights.
Be confident that you’ll be there when users are.

14. UNLEASH YOUR INNER # GURU
Visit
www.evaluesuite.com
to get a demo, or reach out at contact@evaluesuite.com