Social Fresh 2018

1. Finding the Content Mix That
Increases Your Engagement
and Discussion
T Y L E R A N D E R S O N | F O U N D E R / C E O
S T E FA N I E C A I N TO | D I R E C TO R O F S O C I A L M E D I A S T R AT E GY
C A S UA L F R I DAYS

3. “ Y E S , A N D … ”

4. Photo 1
@sara_ef @zeis
Photo 2
@therachelstory
Photo 3
C A P T I O N T H I S

5. F RO M Z U C K E R B E RG

6. T H E N E WS F E E D

7. FAC E B O O K N E WS F E E D
VA LU E S

8. “Friends and Family Come First.”

9. “A Platform For All Ideas.”

10. “Authentic Communication.”

11. “You Control Your Experience.”

12. “Constant Iteration.”

13. Meaningful Interactions + User Well-Being
Values
• Friends and Family Come First
• A Platform For All Ideas
• Authentic Communication
• You Control Your Experience
• Constant Iteration
R E C A P

14. Photo 1
@sara_ef @zeis
Photo 2
@therachelstory
Photo 3
C A P T I O N T H I S AGA I N

15. E N GAG E M E N T BA I T
VOT E BA I T I N G R E AC T BA I T I N G S H A R E BA I T I N G TAG BA I T I N G C O M M E N T BA I T I N G

16. WAYS TO C R E AT E
M E A N I N G F U L C O N T E N T

17. WAYS TO C R E AT E
M E A N I N G F U L C O N T E N T
Fill in the blanks.
Ask questions.
Encourage people to share their story.
Make them feel nostalgic.

18. Photo 1
@sara_ef @zeis
Photo 2
@therachelstory
Photo 3
O N E L A S T T I M E

19. D O E S YO U R C O N T E N T…
Bring people closer together
Build relationships
Spark conversation
Create meaningful social interactions
Prompt conversations between friends
Result in time well spent

20. T H U R S DAY @ 4 P. M .
An Interview: Facebook Focus — Increasing Engagement
w/ Katie Richmen, Media Partnerships, Facebook
F R I DAY @ 10 : 4 5 A . M .
The Shift Back to Engagement Panel Discussion, featuring:
Buffalo Wild Wings, Golf Channel, Sallie Mae and Boys & Girls Club of America

21. C O N N E C T W I T H M E
Stefanie Cainto
stefanie@casualfridays.com