It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.

1. “Storytelling isn’t the mere
telling of story, it’s the
intentional design of story
structure, attributes and
elements that conjure emotion,
drive inclusion and lead with
empathy”
© Miri Rodriguez 2020

2. @mirirod

3. A PC on every desk
and every home.
Bill Gates, 1990s
Empower every person
and every organization on the
planet to achieve more.
Satya Nadella, today

4. the emotional transfer of
information (opinions, assertions,
facts, data, ideas, and
arguments) through the
introduction of a character, plot,
and conclusion
Storytelling
verb
@mirirod

7. cognitive empathy:
they are human

8. Emotional
empathy:
We are human

9. compassionate
empathy:
I am human

17. works anywhere, any time
uses multiple devices
focuses on outputs
creates own ladder
customized work
shares information
speaks up
relies on collaboration technologies
focuses on adaptive learning,
democratizes learning and teaching
works 9 – 5 in an office
uses company equipment
focuses on inputs
climbs corporate ladder
pre-defined work
hoards information
has no voice
relies on email
focuses on knowledge, corporate
teaching and learning
past today

18. Do it with heart.
your origin story is your
differentiator
stories are for your audience, not to
your audience (empathy,
authenticity)
ideate, ideate, ideate
@mirirod
© Miri Rodriguez 2020

19. connect with me!
mirirod.com
@mirirod