Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com

1. @iSocialFanz

2. GREATEST TIME IN
HISTORY!
WE ARE LIVING IN THE

3. @iSocialFanz

4. @iSocialFanz
YOGURT BOY

5. @iSocialFanz
1995

6. @iSocialFanz
1998

7. @iSocialFanz

8. nothing will replace the VALUE of a
handshake!
Son,
That “social media thing” is cool but…
@iSocialFanz

9. Social Media will NEVER replace a
HANDSHAKE but it will create more
handshakes & turn existing
handshakes into hugs & selfies!
Dad,
You’re right but..
@iSocialFanz

10. LET MY WORK DO
THE TALKING…

11. Social Media
Email Search
Content Management
Analytics
Social Video
Live Video
CRM
Automation
Customer Data
Mobile
Blockchain
Artificial Intelligence
Augmented Reality
Virtual Reality
Internet of things
Storytelling
Influencer Marketing
Podcasting

13. 2005- 2010

16. @iSocialFanz

17. Sorry Brian,
Love that you
“want” to blog for
us but you write like
you talk...

18. Are you the same
person on online as
you are offline?
November 2nd 2013

19. You write like you
talk & share too
many stories &
experiences which IS
what the CUSTOMER
wants on our website!
2005 - 2019@iSocialFanz

20. 5 GENERATIONS
FOR THE FIRST TIME IN HISTORY
ARE REPRESENTED IN THE WORKFORCE
BABY BOOMERS
1946 - 1964
GEN X
1965 - 1980
MILLENNIALS
1981 - 1996
GEN Z
1997 - NOW
PEW Report 2018
Traditionalists
Born Before 1946
@iSocialFanz

21. 3 out of 4 Millennials would choose to
spend their money on an EXPERIENCE
rather than buying something
desirable.
Via Eventbrite: The Experience Movement: Research Report

22. Community is the future of business
Disruption & Change are the new normal
Future of innovation is Collaboration
Future of Marketing & Sales is Relatability

23. EVERY BUSINESS IS IN THE BUSINESS OF
TRUST
@iSocialFanz

24. Transparency
Authenticity
Vulnerability
Trust via Relatability

25. Teach ~ Educate ~ Inspire
Be The Change

26. FUTURE OF MARKETING IS
RELATABILITY
@iSocialFanz

27. PUT YOURSELF IN THE SHOES OF YOUR AUDIENCE

29. Empathy starts with
ME!

30. AVERAGE ATTENTION
SPAN OF TODAY’S
CONSUMER IS 8
SECONDS…

31. NO TIME FOR CRAPPY CONTENT
TODAY’S GENERATION DOESN’T HAVE A SHORT
ATTENTION SPAN

32. TALK WITH...
CHANGE THE CONVERSATION FROM YOU TO WE

34. NOBODY IS COMING!
IF YOU BUILD IT OR TELL THEM TO COME TO YOU

35. PERSPECTIVE
THEY ARE DIFFERENT THAN US AND THATS OK

36. Control is an illusion
Perfection is a Fairytail
@iSocialFanz

37. People buy from
people and brands
that are relatable!
@iSocialFanz

38. Document
@iSocialFanz
Create
vs.

39. People - Places - Products - Events - Experiences
ACCESS
@iSocialFanz

40. Internal + External & Online + Offline
Community!

41. SHRINK THE GAP
ONLINE WILL NEVER REPLACE A HANDSHAKE
@iSocialFanz

42. PERSPECTIVE
THEY ARE DIFFERENT THAN US AND THATS OK
@iSocialFanz

44. WE > ME
FUELED BY SELF AWARENESS & UNDERSTANDING
WHAT YOU EACH PERSON DOESN’T KNOW

45. HUMAN TO HUMAN
HUMAN TO MACHINE
MACHINE TO MACHINE

47. @iSocialFanz

48. WWW.BRIANFANZO.COM
@iSocialFanz