13 Ways to Make Something Go Viral Colleen Callinan BuzzFeed
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•16 likes•3,437 views
13 Ways to Make Something Go Viral Colleen Callinan BuzzFeed
•16 likes•3,437 views
Report
Do you know which “Friends” character is your soul mate or which fashion decade you belong in? If you do, chances are, you know all about BuzzFeed, the news and entertainment company designed for the social web. Colleen Callinan, Sales Director at BuzzFeed will give you insider tips on how BuzzFeed creates sharable content. From headlines that get you to click and read more to quizzes and content that you can’t help sharing, the session will show you how to create viral content.
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13 Ways to Make Something Go Viral Colleen Callinan BuzzFeed
- 1. 1 Social Media Masters Summit Colleen Callinan Sales Director @cecall
- 2. 2
- 3. 3 150+ MILLION *Google Analytics SOCIAL 75% of visits from social* 50% of visits from mobile* 85% coming to find content to share Monthly Readers MOBILE SUPERSHARERS BuzzFeed creates content that people want to SHARE.
- 4. THREE things we know to be true. 4
- 5. 5 #1 Mobile is the Future 7
- 6. Mobile is the Web You can’t go viral if your content can’t be viewed and shared on the mobile web 6 #2 Social is Mobile
- 7. 7 1970 2013 #3 Leisure Content Has Changed
- 9. 9 Make content you would be proud to share
- 13. 13 Have a heart
- 15. 15 DIY
- 17. 17 Plan to be spontaneous
- 18. 18 Be yourself, don’t fake it
- 19. 19 Don’t post things people are embarrassed to share.
- 20. There’s an Art & Science to creating great content
- 21. 21 dashboard of Fortune 50 client SOCIAL LIFT SOCIAL VIEWS SEED VIEWS TOTAL VIEWS DAILY REACH & ENGAGEMENT 1.4X 52K 132K 184K Seed Views 4,000 3,000 2,000 1,000 0 Social Views We’re Obsessed With Data
- 22. Content Behaves Differently on Different Platforms Post Age (hours) Views 20 40 60 80 100 120 140 160 180 Post Age (hours) Views 20 40 60 80 100 120 140 160 180 Post Age (hours) 20 40 60 80 100 120 140 160 180 22
- 23. 23 If content is social, ads can be too.
- 24. 24 Like good TV ads, social ads... • Are not heavy-handed • Involve people emotionally • Tell a story
- 25. Glade 25
- 26. Quaker 26
- 27. 27 GE
- 28. Objective 28 Build excitement, awareness, and purchase intent for the launch of Taco Bell Loaded Grillers. Local Scientology Center Brazilian Waxing Salon Jail Approach Create custom social posts and a share bar integration around the theme of “not sharing” your Loaded Grillers. 10 Foursquare Check-Ins That Probably Shouldn’t Be Shared BuzzFeed Case Study
- 29. Social Advertising Works 29 These lifts on purchase intent shows that advertising on BuzzFeed works. And it works even better when received through word-of-mouth. “I can’t wait to try Loaded Grillers from Taco Bell.” via seed via social
- 30. 30 Key Takeaways Social content is an art & science People share things that they connect with emotionally You don’t always know which ideas will spread You need to experiment And have some fun...