Personal Branding Feb 2009

It really is all about you: Introduction to Personal Branding Sarah Welstead Director, User Experience 23 February 2009

Agenda ,[object Object],[object Object],[object Object],[object Object]

What is ‘personal branding’, anyway?

Think of yourself as a chocolate bar ,[object Object],[object Object],[object Object]

Making choices ,[object Object],[object Object]

A ‘personal brand’ works the same way ,[object Object],[object Object],[object Object]

Why is a personal brand important?

It’s a shortcut and a ‘story’ ,[object Object],[object Object]

In the olden days... ,[object Object],[object Object],[object Object],[object Object]

These days... ,[object Object],[object Object],[object Object],[object Object]

An important distinction ,[object Object],[object Object]

Where ‘personal branding’ comes in ,[object Object],[object Object],[object Object],[object Object]

Three reasons: ,[object Object],[object Object],[object Object]

You are your own mentor ,[object Object],[object Object],[object Object]

Make it easy to ‘get you’ ,[object Object],[object Object]

Better jobs, faster ,[object Object],[object Object],[object Object]

You are your own sales force ,[object Object],[object Object],[object Object]

5 basic steps ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: Take inventory ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: Map out your goals ,[object Object],[object Object]

Step 3: Create a story/brand ,[object Object],[object Object],[object Object]

Step 4: Ongoing learning ,[object Object],[object Object],[object Object]

Step 5: Ongoing networking ,[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

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