Personal Branding Feb 2009
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The document discusses the importance of personal branding. It explains that in today's workplace, where careers span multiple employers, a personal brand acts as a shortcut to help employers understand an individual's unique skills, experiences and goals. It advocates developing a personal brand through taking inventory of one's abilities, mapping goals, crafting a narrative, ongoing learning, and networking. Building a strong personal brand can help a person stand out, get better jobs faster, and take control of their own career path.
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- 3. What is ‘personal branding’, anyway?
- 7. Why is a personal brand important?
- 13. Why you should care
- 19. Building a personal brand
- 27. Questions