Nathan Millett proposes creating an advertisement focused on film for their project titled "The Grid". The target audience is 16-24 year olds. Nathan believes this will help showcase their skills for a specific demographic and help improve their skills in filming, animation, and attracting an audience. The project concept is an app called "The Grid" for organizing protests and gatherings. Users can swipe to chat and find events. Personal data is collected to connect users with similar interests. The app design will be tailored to the target audience over time. Research on the audience will inform colors, images and interests featured. Evaluation will include peer review from colleagues on the quality of work and comparisons to similar existing projects

1. Proposal
1
Student Name and Number:
Nathan Millett 368744
Project proposal title and date:
The Grid 03/01/2022
Main area of activity
I am focusing on an advert for our project this is because I am specializing in film
Target Audience
16–24-year-olds
Rationale:
This is a good way for me to be able to show my skills of for a specific target audience and I will be
able to show of my skills as I am able to be creative and make a product that looks professional.
This will also help me when it comes to my FMP as I will learn a lot more skills in filming when
doing this product as I will learn how to attract a specific audience into my product. I am going to
be using a lot of new skills in my work such as animation in a film as this new to me this is enable
me to improve on these skills during this product.
Project Concept:
our product “The Grid” is about gathering people together for protest and gathering and more. The
way the app will work is a swipe-based system where you can swipe on people to chat to and
more. When you first get the app it will want you to create a username and password after doing
this it will ask for simple information about yourself such as what interest do you have, what gender
are you and more this so the app will generate people with the same interest as you so you can
meet up and know about when the next gathering is and when the next protest is and when it is
taking place. Also, when we get enough people to join the app, we will be able to make our app
more suited to the people joining our app by changing the colour schemes and images that we use
to try and suit our target audience with our project. However, before I create anything else I will
need to research o n my target audience such as what sort of thing they like so what colours they
like and images and what they are interested in so I can draw them into our product and make it
look appealing for them at a professional level.
How will the project be evaluated and reviewed?
To evaluate my work, I will be asking colleges to look over my work and tell me what’s good and
where I could improve, I will also be comparing my work with pre-existing projects like mine to
compare how they differ and see the outcome.

2. Proposal
2
Bibliography:
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https://www.youtube.com/watch?v=g_1oiJqE3OI. Last accessed 11/01/2022.
2. NBC News. (31 Dec 2020). 2020: The Year Of Climate Extremes. Available:
https://www.youtube.com/watch?v=g6H9Q8wB4h8. Last accessed
11/01/2022.
3. Mark Lynas (2007). Six Degrees: Our Future on a Hotter Planet. 3 April 2009:
HarperCollins Publishers. N/A.
4. Naomi Oreskes, Erik M. Conway (June 3, 2010). Merchants of Doubt.
5. Naomi Klein (17 September 2019). On Fire: The Burning Case for a Green New
Deal. N/A: Simon & Schuster. N/A.
6. Science. (1 Dec 2021). 2 Degrees Till The End. Global Warming
Documentary. Available: https://www.youtube.com/watch?v=wCIeAqusDuk.
Last accessed 11/01/2022.
7. Discovery Channel Documentary. (23 Jun 2015). Earth Under Water Global
Warming Future Disovery Documentary HD. Available:
https://www.youtube.com/watch?v=Jrp9cFjuYnM. Last accessed 11/01/2022.
Week Specific Tasks
1 Visual Identity/Branding
Production
 1 week so I can create all my designs and ideas
2 Theme investigation  1 day so I can discussin my team what theme we are
going to do
3 Content development and
planning
 2 days so in a team we can look over each other’s
planning’s so we can see what needs improving
4 Theme content production  2 days goingto take some time as we are going to be
going into detail
6 Evaluation  3 days goingto take a whileas I am going to compare
my work with pre-existingones
7 Contingency  2 days this is for tasks thatI haven’t had tie to
complete or have taken a bitlonger to do