proposal

1. Proposal
1
Centre Name and Number:
York College 368744
Student Name and Unique Learner Number:
Nathan Millett 1092243703
Project proposal title and date:
Music video 18/02/22
Main area of activity:
I will be working mainly in film and print based products as I am strong in print based products
such as merch and more that I can do in this product and then throughout this final year I have
been prioritising film-based products and I have a lot of strengths and ideas in both topics
.
Rationale:
For the first-year majority of what I made was all print based and I learnt how to make a still image
look appealing and creative to my audience using Photoshop as I utilized more advanced skills.
For example, when creating posters, I was adding drop shadows and changing the colour
schemes to make it look professional and I found out how useful this was to show what my product
was for. Furthermore, for my last product last year I decided to create a watch advert with posters
around it and it worked very well I learnt how to use light effects to my advantage and how to
capture what I wanted the audience to see. Then for this final year I have prioritised film based
products this has helped me as I now know how to sue different camera angles to my advantage
and make the product more entertaining for my audience, I also learn how to sue premier pro more
efficiently in my products which has helped me a lot and I have done it in this structure so when it
came to my FMP I would have a lot of various products and ideas that I could create.
Project Concept:
I am going to be making a music video of an existing song I will also be creating merchandise to
go with the video I am thinking of the video to be about 3-5 minutes long and to then also create
some posters/ magazines and some merch to go with the video so in total I will be aiming at 5
products in the end. Before I create these products, I will need to do some research, such as how
the producers make their videos and what effects/ props they use to do so. I will also be
researching how other producers have created their music videos such as what sort of transitions
they are using and how they have edited their video. When I have done this, I will then look at how
the actors are moving in the videos, and I will be watching their body language and see how it
changes when the song is different such as a different genre to on so I will look at a hip-hop/rap
and a pop music video and I will look at how they are different as they both will attract an entirely
different audience.
How will the project be evaluated and reviewed:
I will be getting some of my peers to look at my work and tell me the strengths and weaknesses of
my product that I have created I will then be comparing the overall product to an existing product
that was made by a professional and see how they differ with editing skills and colour schemes
and more. When I have done this, I will be thinking about how I can improve on it next time and
seeing what my strengths where so I know what I can use again when I come to create something
like this as I will have more of an idea of what the audience likes to see when watching these types
of products. After this I will then go on and compare my work with one of my peers that have done
something like what I have created.

2. Proposal
2
Bibliography:
1. Dave. (8 Sept 2021). Dave - Verdansk. Available:
https://www.youtube.com/watch?v=1lWxMne0NEk. Last accessed 23/5/2022.
2. Dave. (3 Mar 2022). Dave - Starlight. Available:
https://www.youtube.com/watch?v=iVWsP3IadBk. Last accessed 23/5/2022.
3. Maroon 5. (2 Jul 2014). Maroon 5 - Maps (Explicit) (Official Music Video). Available:
https://www.youtube.com/watch?v=NmugSMBh_iI. Last accessed 23/5/2022.
4. Maroon 5. (29 Sept 2014). Maroon 5 - Animals (Official Music Video). Available:
https://www.youtube.com/watch?v=qpgTC9MDx1o. Last accessed23/5/2022.
5. D-Block Europe. (N/A). D-Block Europe - Overseas ft. @Central Cee (Official Music
Video). Available: https://www.youtube.com/watch?v=I4Ra4z2Arqg. Last accessed
23/5/2022.
6. Karlaaa. (9 Sept 2019). Karlaaa - Go Ghost. Available:
https://www.youtube.com/watch?v=g3Bg5Few7JY. Last accessed 23/5/2022.
7. Starboy. (28 Sept 2016). The Weeknd - Starboy ft. Daft Punk (Official Video).
Available: https://www.youtube.com/watch?v=34Na4j8AVgA. Last accessed
23/5/2022.
8. Adele. (2 Nov 2012). ADELE - Skyfall (Official video HD). Available:
https://www.youtube.com/watch?v=StJLvbPIvTw. Last accessed 23/5/2022.
Week Tasks to be Completed: Specific Tasks
1 Pre-production • This week I’m going to be doing my contextual
research I plan to research David Ogilvy who is
the father of advertisement, Carolyn Davidson
creator of the Nike logo, Carlo Cavalloes part of a
successful advertisement company.
2 Pre-production  This week I am going to be researching my
primary target audience and see what sort of
tings that they are interested in
3 Pre-production  This week I am continuing with my target
audience research however I am going to be
looking at my secondary audience at bit more
4 Pre-production  I am going to be creating some experiments for
my product to see what works well and what I
could sue in my final design
5 Pre-production  I am continuing my experiments however I am
going to be trying to use more advanced tools
and see how well they work compared to more
basic tools so I can see the difference in effects
and looks
6 Pre-production  I am going to be conducting some planning and
looking at what my visuals are going to be when
completing my work as I will see a design of what
my final piece will look like
7 Pre-production  This week I am going to be continuing looking at
my planning as I will be looking more specifically
where I can go film as I cannot film in certain
locations, so I am going to be doing some
research into these places
8 Production  I am going to be editing my footage when I have
got it all together and putting it all into premier pro
and aftereffects to edit my music video so I can
get a better-looking product at the end of it
9 Production  I am going to be continuing with my production as

3. Proposal
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this week I am going to be going out to go film my
product as I will be only filming little sections of it
to make sure that all the footage that I am using it
top quality as I don’t want it to look bad.
10 Production  I am doing the same this week just going out and
checking the footage after I have finished filming
for that day as I want to be able to have all my
clips ready for me to edit when it comes to it
11 Production  I am wanting to get some feedback off some of
my peers as I want them to tell me their option
weather the footage looks good enough or not as
I don’t want to be using bad quality pictures in my
product
12 Production  I am going to be using this time to edit my work
and get it all together as I am going to be using
this week to focus on getting as much done as I
can on editing my video so that it looks creative
and interesting for my target audience
13 Production  This is my last week of production, and I am
going to use this time to make my final tweaks on
editing the video to make sure that there are no
bugs or any cuts in the video as I want to make
sure that it all runs smoothly for my audience as
otherwise, they might lose interest in the product.
14 Evaluation  This week is my first week of evaluating my work
I am going to be comparing my final piece with
other producers work and looking at the main
differences between my piece and there’s as I
want to see what the strengths and weaknesses
are compared to each other
15 Evaluation  This week I am continuing with my evaluation
however this week I am wanting to ask my peers,
tutor what is the strengths and weaknesses with
my work as I wat to know where I can improve on
for next time, I create a product like this
16 Evaluation  This week I am going to be creating a
presentation to show off my work and what I have
created to show everyone what I have made, and
I also want to show what my strengths are
throughout this project
17 Moderation  This week I am going to make sure that all my
work is ready and complete to be able to send it
all off to be ready to be marked as I have this as
a deadline date for when all my work is needed to
be handed in for
18 Show Preparation  This is when I am going to be showing off all my
work to my peers, tutors and colleagues so I am
going to making sure that all my work is neat and
easy to locate when people are looking over at
what I have done this year
19 Show  This week is where everyone is going to be
seeing my work and what I have created as this
is where people will be watching my music video
and what I have created through this project