The document outlines a proposed fashion marketing project (FMP) idea to create promotional content such as videos and advertisements for an online brand distributor called Aylien's Castle. The project aims to promote multiple fashion brands at once in the style of distributor brands like ASOS. The project is important because it allows the creator to explore their interest in fashion using different software and editing styles to represent various aesthetic looks like streetwear and techwear. Initial research will involve analyzing how large distributors and small independent brands promote themselves on social media, focusing on production levels, editing styles, and locations. The goal is to entice audiences to want to buy products by making the content appealing and relatable. The production style will have a

1. Tell me in no more than20 words, what is your
FMP idea?
My FMP idea is tocreate promotionalcontentfor
an online branddistributor brand Aylien’s Castle
this includes videosandposters/magazine
adverts.
Why have youdecided to makeit? I am extremely interested in fashion, and I have
been seeing promotionalcontentfor assorted
brands all oversocial media, and I would like to
make promotionalcontentinthat style but
advertise multiple variedbrands at the same time
which is why it wouldbe a distributorlike asos
which has lots of brandsthatwork underneath
the main brandof asos.
What aboutyourproject makesit importantto
you?
My project is importanttome because fashion is
somethingthatreally interestsme andI want to
use multiple diverse types of software andideas
to makemy fmp, since in my last fmp I made the
video andI hadtime left overand I overwhelmed
the video with ideas. Also, with being an online
branddistributorI can use different types of
fashionthat I like, andthis meansI can use
different aesthetic of editing for different looks
for the brand, for example street wear, which is
very urbanvery lowkey, and techwear which is
very dark very bold andmakes youstandout.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paper-based
activity)
I would research big distributorbrandsasosand
see how they promotethemselvesas well as the
brandsthat they sell. I would also investigatehow
small independentbrandspromotethemselveson
social media-I would look at what type of images
andvideos they put upand look at the production
levels, editing andlocations. Smaller brand
influences would be MXDVS, missingsince
Thursday andjaded man
What effect do youwant to haveon your
audience when they see yourproject?
I want themto want to buy the productsandfor it
to makesense and appealto them and their
peers.
Describe the tone/mood/styleofyour project
[which productiontechniques/characteristicsare
youemploying?]
I would say my productionwill have a quite
serioustone to it, with a grunge do it yourself
productionstyleto it.

2. Why have youdecided to makeyour project in
this style?
Because I like thisaesthetic and I see it in a lot of
the videosthat I watch, and it makesjust a regular
advertmore visually engaging for viewer and will
attach itself toa culture which is the target
audience for the brand.