The document discusses strategies for promoting a Transformational Leadership Symposium using LinkedIn and Facebook. It recommends connecting with trusted contacts on LinkedIn who may be interested in the event, promoting the event page on both LinkedIn and Facebook, and encouraging contacts to mark themselves as attending, share, and invite others to help spread awareness of the event. The goal is to maximize attendance at the symposium by leveraging existing connections on professional and social media networks.

1. Inviting People to the Transformational Leadership Symposium Using LinkedIN

2. Trusted Colleagues Like-minded People hanging out Similar Friends and Associations You have more “Things” in common Similar “Beliefs” Recommended “IN”

3. That Know YOU? That Trust YOU? That have done Business with YOU? That would recommend YOU? Dean Sue Pat Mark

4. LinkedIN – Profile Tips

5. Your Visible Activity At Bottom of Your Edit Profile Screen

6. Your Visible Activity

7. LinkedIN – Your Reach

8. LinkedIN- Your Reach

9. LinkedIN- Finding VITO

10. LinkedIN- Finding VITO

11. LinkedIN- Finding VITO Your note to VITO will be sent once Bob makes the intro

12. LinkedIN-Promoting LI Event http://events.linkedin.com/Transformational-Leadership-Symposium/pub/151683 http://tinyurl.com/TransformationalLeadership

13. LinkedIN-Promoting LI Event 1. Please mark that you are attending

14. LinkedIN-Promoting LI Event

15. LinkedIN-Promoting LI Event Only 50 Max at a time!

16. Finding Groups

19. Finding Your Target in Groups Find Relevant Discussions

20. Finding Your Target in Groups

22. Thank you for your Support! LinkedIN Connect to Bob+ Find the Event Mark Yourself Attending Comment Recommend Share Find People Be a Groupie

23. Facebook - Join the Fan Page OR

24. Facebook - Join the Fan Page

25. Facebook – Tell Your friends

26. Facebook – Confirm Page Suggestion

27. Facebook – Quick Find\Check Quick Find Check on Your Friends CRITICAL CLOSING TECHNIQUE Once they connect – you connect Timing is critical Tell them about Wright (FB) Tell them About the Symposium (FB) Then take them offline and close them!

28. Facebook – Push the Event

29. Facebook – Push the Event 3 Parts Here Click that your attending Share Invite 1 2 3

30. Facebook – Push the Event 3 Parts Here Click that your attending Share Invite 2

31. Facebook – Push the Event 3 Parts Here Mark that your attending Share Invite 3

32. Thank you for your Support! LinkedIN Connect to Bob+ Find the Event Mark Yourself Attending Comment Recommend Share Be a Groupie Facebook Join Fan Page Invite Friends Find the Event Mark Yourself Attending Comment Share Invite